My husband has just finished watching REN’s new short film after I squealed like a 12 year old and called him over to my computer. He watched with a flicker of amusement on his face and as the screen darkened, turned to me and said “so REN… they’re a Swedish brand right?”.
Well, no. But REN is the Swedish for “clean” and the British brand (thanks Jane!) are celebrating 11 years of sharing their passion for beautiful, clean skin with the world! Screw stereotypes, let’s roll with it. Please don’t click play at work/infront of the kids. You have been warned.
Danny Brook Taylor, the man behind the short film said:
There’s a modernity about REN, coolness and confidence that we wanted to expose. It’s about saying I’m happy with my skin, and I’m going to care for it, show it off. Touch someone’s skin that I love and celebrate it.
Personally, once I stopped blushing in my slightly prudish way, I kinda fell in love with the simplicity of it. Sure, it’s attention-seeking and “ooh aren’t we being controversial” but I can’t help but admire the gentle premise and the rejection of the airbrush when it comes to body image. Yeah REN, you got my attention and I love you a little bit more for it.
What do you think of REN’s short film? Like it, loathe it? Wanna talk about it? The twitter hashtag is #lovecleanskin and the guys responsible are @renskincare
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