Rooney Mara is the face of Calvin Klein’s latest fragrance release: Downtown. I’ve just spotted the ad for it on You Tube and it’s so brilliant, I wanted to see what you guys thought of it too.
I think it does the whole “aspirational” perfume ad thing really well but keeps it a bit more real than most, along with being impossibly glamourous, the ad also shows Rooney swooning over a puppy and playing with a bunch of kids on the set. She’s got that 21st century Audrey Hepburn vibe down to a fine art and…and…and… why can’t I be her again?
Anyway, tell me what you think…
The fragrance itself sounds interesting, Downtown is described as an everyday scent with notes that include: Tunisian neroli, gardenia petals, and Texan cedarwood.
On paper, I should like it but the few reviews that I’ve read talk about sweetness, pink pepper, and being aimed at the yoof crowd.
Damnit Calvin Klein, she’s wearing a kick-ass leather jacket and embracing the rain… you can’t disappoint me!
What do you think of the ad? The fragrance went on counter in the UK yesterday and is available online at escentual.com… have you tried it yet?
