Whether you’re the kind of girl who revels in a red, takes comfort in a faithful skin-toned nude, or paints the town pink… you’ll recognise the transformative power of a great lipstick. It’s the one item in a girl’s makeup arsenal that can take a look from zero-to-hero in a second with the minimum of fuss.
However, geting down to the serious business of choosing the perfect lipstick is always a subject up for great discussion! The choice of shade, texture, and finish can be somewhat overwhelming when confronted with a bewildering array of counters at your local beauty hall.
Japanese beauty brand Shu Uemura were responsible for one of my first high-end lipstick purchases when I fell in love with a perfect pinky-nude that paired beautifully with a smoky eye. I relished finally finding a range that offered more than just the standardised option of slug-toned nudes, they offered true nudes for all skin-tones!
Never content with resting on their laurels the cult brand have re-launched their entire Rouge Unlimited line of lipsticks and you’re practically guaranteed to find your perfect match among the impressive 44 new shades available. The new range incorporates some cutting-edge technology to ensure the smoothest of applications whilst delivering head-turning pigment. The brand promise to achieve all of this without the usual compromise on comfort thanks to an active moisture-locking cream plus lip care which will help protect and nourish your lips.
The behind-the-scenes video above is not only beautifully shot but gives a good insight into the new range’s transformative ability, also… can you say cheekbones much? *swoon*.