Rooney Mara is the face of Calvin Klein’s latest fragrance release: Downtown. I’ve just spotted the ad for it on You Tube and it’s so brilliant, I wanted to see what you guys thought of it too.
I think it does the whole “aspirational” perfume ad thing really well but keeps it a bit more real than most, along with being impossibly glamourous, the ad also shows Rooney swooning over a puppy and playing with a bunch of kids on the set. She’s got that 21st century Audrey Hepburn vibe down to a fine art and…and…and… why can’t I be her again?
Anyway, tell me what you think…
The fragrance itself sounds interesting, Downtown is described as an everyday scent with notes that include: Tunisian neroli, gardenia petals, and Texan cedarwood.
On paper, I should like it but the few reviews that I’ve read talk about sweetness, pink pepper, and being aimed at the yoof crowd.
Damnit Calvin Klein, she’s wearing a kick-ass leather jacket and embracing the rain… you can’t disappoint me!
What do you think of the ad? The fragrance went on counter in the UK yesterday and is available online at escentual.com… have you tried it yet?
She does look amazing, but I really hate the perfume name. Just sounds naff to me!
I don’t mind it… but then, I LOVE Petula Clark’s song and it kinda reminds me of that optimistic feeling I get from hearing that rather than any naffness.
I absolutely love her. She’s so stunning.
innit tho!
Love her – she’s beautiful with a bit of oddness, which stops her from having one of those typical (AKA boring) beautiful faces. She looks like she’s going to eat that puppy, though!
LOL! I rewatched it, and now you’ve basically RUINED that bit of the ad for me!
I’ve smelled Downtown and was extremely disappointed. It smells like a mix of CK One with lots of pink pepper. I don’t hate CK fragrances, but they shouldn’t have spent so much on advertising for a generic smelling fragrance.
Argh! Oh no! I’ve got a sample coming, I don’t mind it being YOUNG (in the sense of typical notes) but I am hoping to find something a wee bit edgy and non-generic in there to go with the lovely ad!