I was reading an article over at Marketing Magazine about Dermalogica being rather upset with Boots for stocking their products without permission…
Dermalogica claims that by doing so, Boots could “damage the brand”. They don’t elaborate exactly how this damage would manifest itself, but with the word “exclusive” written in the same paragraph… it really doesn’t take a genius to figure it out.
Boots are “high street”, Dermalogica are “high end”. And never the twain shall meet.
Now, I’m no product-snob – though heaven knows I try I just don’t have the money to indulge. Perhaps if I didn’t LOVE makeup/skincare/haircare quite so much (thus not needing to try new things ALL THE FREAKIN’ TIME) I’d go high-end exclusivly.
Let’s face it, I have aspirations to makeup snobbery. I don’t know why, I really don’t. I flippin’ love a good bargain MORE than the next person.
I have a few select luxe pieces in my collection that I would repurchase over and over (hello Dior Capture Totale) but the majority of my collection lies in the low to mid-range price point.
The recent RougeBunnyRouge positive reviews and gushings have done little to dispel my aspirations, although honestly, I’m simultaneously HORRIFIED by their prices (£27 for a liquid eyeliner). Combine that with waiting lists for Chanel’s latest offering to the Nail Polish world and I’m left feeling a little Jaded myself (no, no need to pardon that pun – I need shooting for that).
What is it that we hope to achieve by putting our money down for the brands that are deemed to be so exclusive?
The ‘exclusive’ E.L.F Complexion Perfection vs. Guerlain Meteorites Powder *removes tongue from cheek*
“Exclusivity” has much to do with cost, the two factors are often intertwined and the lower the cost, the less exclusive the product becomes. If you do boil it down to this (true or not) how ridiculous does exclusivity become? If that IS the case, the term should be “exclusively for mugs” because we all know that there are some fabulous cheap(er) purchases to be made.
Is it quality? I’m sure for some… it is. I think perhaps I’d understand my aspirations to product-snobbery a little better if I spent time in an environment where I could show off (discretely of course ;)) my latest finds as an extension of my ego in the same way Mr. Smith might drive his new Audi S8 back and forth outside his office window.
I don’t have that excuse (or is it justification!). I’m self-employed & the only person who sees me for 8 hours of the day is Mr. Lipglossiping and Baby Lipglossiping and they really couldn’t be less impressed by me triumphuntly pulling out my Chantecaille compact. If anything, I should really make more of a covert operation of it infront of Mr. L…
Am I trying to impress myself perhaps? Does buying luxe simply place a greater worth in myself? Do I enjoy the self-indulgence? Perhaps it’s a bit of all those things.
All I really know is, my bank manager doesn’t like it much. Now excuse me, I’m off to check out the latest “exclusive” import that is Hourglass Cosmetics whilst doing a fine job (if I do say so myself) of dodging Mr. Lipglossiping.
What are your thoughts on the term “exclusive” when it comes to products? Is it a term synonymous with quality or sad gits like me hankering after items I can ill-afford to purchase.