Burberry launches Burberry Body Tender EdT

Posted by Lipglossiping On March - 3 - 2013

Because we haven’t seen enough of Cara Delevigne and her bloody wonderful eyebrows mooching up and down the catwalk over the past month, Burberry are releasing another flanker for their bestselling Burberry BODY fragrance in the form of Burberry BODY Tender with said model fronting the campaign.

Touted as a lighter interpretation of the original, Burberry BODY Tender brings together lemon, English rose and white jasmine to create a scent that they say is inspired by the playful attitude of the Burberry girl with the energy of the brand’s London hometown.

Burberry Body Tender

The packaging mimics the refreshing styling of the original Burberry BODY fragrance with its tall, slender bottle but with a shift in the colouring from gold to a gentle rosy hue.

Of the new scent, Christopher Bailey, Burberry’s Chief Creative Officer had this to say:

“Burberry Body was always about creating something that captures all the different characteristics of the Burberry girl.

With Body Tender, we wanted to explore and bring out the softer, more playful sides of her – capturing this light femininity in the scent as well as the campaign.

Cara’s natural beauty and vibrant energy lit up alongside London’s magnificent architecture.”

The notes listed are:

Top: lemon, crisp apple and green absinthe
Heart: English rose, white jasmine and sandalwood
Base: cashmeran, amber and musk

The campaign, created under Christopher Bailey’s creative direction was shot on the river Thames by Mario Testino.   You’ll be pleased to hear that Cara hasn’t taken a leaf out of Brad Pitt’s book, instead she takes the opportunity to do what she does best… looking effortlessly chic in a Burberry mac whilst making women everywhere blunt their tweezers on the nearest rock.

Burberry BODY Tender Eau de Toilette is on counter and online now priced from £39.00 for 35ml.  Also available as a body milk.


5 Responses to “Burberry launches Burberry Body Tender EdT”

  1. Jamie says:

    I wasn’t a fan of the original Burberry Body, but the lemon and English Rose notes sound interesting!

    Like or Dislike: Thumb up 0 Thumb down 0

  2. Julia says:

    You got me excited, the local team for this product just invited me to the launch this March 8 :D

    Like or Dislike: Thumb up 0 Thumb down 0

  3. Kelly says:

    I think her and her sister Poppy are such beautiful models, but Cara appears to be a fruit loop, which makes me love her!

    Like or Dislike: Thumb up 0 Thumb down 0

  4. claire says:

    I also quite like that it doesn’t in any way remind me of a flasher threatening to take of his mac which the ad for the original body did!

    Like or Dislike: Thumb up 0 Thumb down 0

  5. Sydney says:

    Whenever I see Cara I am filled with a mixture of wanting to punch her, rip off her face to wear as my own and weep. A lot of emotions from the sight of someone younger, weep, than myself.

    As a massive fan of BB I will be giving this one a go as soon as possible!

    Like or Dislike: Thumb up 0 Thumb down 0

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