Well, January wouldn’t have been January without the IMATS rolling into town. Makeup artists, lovers and aficionados everywhere were checking out the wares and talent on display at Alexandra Palace.
I’m not gonna add the full posts here ‘cos there are just too many photos, but if you wanted to check them out, the links are:
I got the opportunity to unveil the Urban Decay Alice in Wonderland palette to all you lovely UK ladies… and of course, didn’t shut up about said opportunity for at least…. oh ok, I’m STILL going on about it…
Urban Decay Alice in Wonderland Palette – UK’s First Look – Sunday, January 24th, 2010
I’m feeling priviledged to have been chosen to ‘unveil’ this to you wonderful UK beauty addicts as only one sample box was released to the UK blogging community. Forgive me just a teeny bit of smugness, but if it gets too much, feel free to slap me. I’d do the same to you.
Anyway… I’m going to break the ‘unveiling’ into 3 posts… I’m not falsely modest and know that photos are what I do best. So you can expect each post to be picture heavy (which I am hoping, is a good thing). This first post will focus on that wonderful pop-up scene. The artistry that’s gone into the palette is breathtaking and a large part of the overall appeal for many of us.
So, without further ado (or let’s be frank… rambling)… I bring you, Urban Decay’s Alice in Wonderland Book of Shadows.
Open the palette to reveal a pop-up scene of Alice in the mushroom forest. Her “drink me” bottle discarded, she staggers past towering mushrooms, only to cross paths with a very peculiar, hookah-smoking caterpillar. A large mirror rests behind the scene – you feel as if you are transported into the film itself.
The Alice in Wonderland palette is due to be released in the UK on the 22nd February online with a store-wide release set for the 28th February. It will be a Debenhams exclusive.
Finally, obviously feeling the post Christmas dry-roasted peanut diet was failing me… I had a few thoughts on image retouching that I simply couldn’t keep to myself.
Keeping the faith… – Monday, January 11th, 2010
…if you had any to begin with.
So, Proctor & Gamble endured a wrist slap recently with their Olay Definity Eye Illuminator advert catching the attention of the Advertising Standards Agency in the UK.
The advert features the iconic Twiggy, now in her 60s…
It contained a testimonial from Twiggy stating: “Olay is my secret to brighter-looking eyes”.
Proctor & Gamble had already withdrawn the ad before it came under scrutiny, stating that they’d reviewed the post-production techniques that had been used in the creation of the ad and had found the “minor retouching” around the model’s eyes to be inconsistent with their policies which led them to replace the original ad.
I do hope the digital artist got bitch slapped by P&G, I mean seriously… that’s not even good retouching. If you’re gonna exagerrate the effectiveness of your product, fine… but at least stay within some realms of reality.
Olay Definity’s latest Anti-Aging Night Cream Ad…
Wait! There’s too much character in that face, back to the graphics tablet retoucher man and erase those wrinkles, pores… infact, remove all skin texture completely while you’re at it! *whip crack*
On the whole, I don’t have a problem with digital retouching. I feel that I’m enlightened enough to appreciate that a retouched image represents a distorted reality and I don’t mind looking at idealised photographs appreciating society’s desire for aesthetics. I mean, let’s face it… Twiggy (as beautiful as she is) in her natural state is gonna sell as many eye-brightening products as I am diet pills – she’s 60 years old for chrissakes. I don’t feel conned by a little airbrushing… but where’s the god-damn subtlety gone?
Just because we’re all used to seeing these altered images, ain’t no reason for you to get all complacent about it Mr. Digital Artist…
Use it to make models/celebrities look their best, not to transform them into freakish parodies of the media’s eternal quest for unattainable cartoonish perfection.
Ahhh… the lovely Demi, looking younger than Leila.
Hahhhahahaa! Dude, Digital Retouching for Dummies… a book with your name on it.
As an advertising tool, I dig it… but 2009 saw it getting kinda out of control and almost self-referential in it’s absurdness.
What are your thoughts on airbrushing? Against it? A necessary evil?
Ooooh It’s nearly my blogiversary! *gets the candle out*