Lipglossiping reader and new blogger Jessica took the SK:N Clinic up on their recent offer of a £1 Skin Assessment (with the £1 being donated to The British Skin Foundation).
Her experiences (both good and bad) make for interesting reading…
It’s a simple fact that the savvier we become, the harder we are to please. We crave knowledge and I know from my past experiences… if I don’t learn something new from a ‘specialist’ then it doesn’t matter if I’ve spent £1 or £100, I will leave the session feeling unimpressed. The same goes for one-on-ones at makeup counters, with skin specialists or even at hair salons. I want their expertise and I want their knowledge.
The curse of the canny consumer.
Not saying that this is necessarily what happened in this case… but I wonder why companies hold these kind of promotions if they have little interest in engaging their customer in anything other than a barrage of sales techniques. A bad brand encounter is a bad encounter, regardless of how much you’ve paid to experience it.
Having said that, it’s always good to attend these kind of sessions with an objective in mind. What is it that you’re hoping to achieve from your one on one? If you can accomplish that and create a positive brand experience – everyone’s happy.
What do you think of these kind of promotions? Do you go along expecting the hard sell or are you always hopeful for a softly, softly approach?
Is it true that you get what you pay for?