Jimmy Choo to launch self titled fragrance

Posted by Lipglossiping On October - 29 - 2010

I don’t get excited by shoes (yeah, I know – freakozoid)… so this is probably the closest I’m gonna come to getting excited by a Jimmy Choo debut.

Jimmy Choo by Jimmy Choo is set to enter the perfume market next January as the brand’s first foray into the beauty world.

I’m bowled over by the beautiful bottle which co-founder Tamara Mellon stated has been inspired by Murano glass (there’s worse things to be inspired by right?)  It’s elegant, shapely and there’s not a stiletto-shaped flacon in sight.  Amen.

But enough of how it looks… how’s it gonna smell?!

The fragrance is being described as a a fruity chypre with notes of exotic tiger orchid, sweet toffee and Indonesian patchouli.  That sounds right up my street… feminine but with a little more sophistication than your average floral.  Sweet toffee?  One for the gourmand-fragrance lovers?… i.e. me, as long as it’s not too sweet.

Regardless, I’m sure that Jimmy Choo by Jimmy Choo is destined to be a Valentine’s Day sellout.

Jimmy Choo Eau de parfum is set to retail at £39 (40 ml), £49 (60 ml), and £68 (100 ml).  Available from Harrods, Selfridges and selected Jimmy Choo boutiques.


4 Responses to “Jimmy Choo to launch self titled fragrance”

  1. I can’t wait for this, it looks and sounds perfect for me.
    The bottle reminds me a little bit of V&R Flowerbomb
    xxx

  2. Meeta says:

    Sounds like it’s going to be an interesting, possibly sweet fragrance that would be right up my street. I agree about the bottle looking similar to the Flowerbomb bottle, it looks beautiful nevertheless. I was wondering when this would finally be launched as I heard of this being in the pipeline about 3 years ago.

  3. Jan says:

    Not a bad price either, look forward to trying although I fear *sweet toffee* may translate as *burnt sugar* a la Laura Mercier Creme Caramel which I cannot bear. Jan x

  4. Jenny says:

    I hope it’s not too sweet! I would love to be able to own something Jimmy Choo as I can’t afford to shell out for their shoes :(

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