I’m usually the woman who loves the fragrances that others hate, so reading Julian Kynaston describe the brand’s first foray into perfumery as:

There’s no middle ground with Freak.  The name, the packaging and the fragrance will polarise opinion to simply love or hate.

I can’t help but feel tremendously excited.  I’m really hoping for something that strays wildly from the well-trodden, mass-appeal fruity-floral, mild musk that proliferates the market today.

Illamasqua’s Freak lists top notes of: Black Davana, Opium Flower and Belladonna followed up with heart notes that include: Poison Hemlock, Datura and Queen of  the Night (are they making these florals up?) sitting on a base of aromatic Frankincense, Oud and Myrrh.  Finally, something I can grasp at, and although I’m not the world’s bigest fan of Frankincense, I do love (quality) Oud and Myrrh.  Freak will be available to purchase only in 75ml bottles and will be priced at £59.00.

I have a niggling concern that Illamasqua Freak has the potential to demonstrate a classic case of style over content.  Everything about the fragrance has been so carefully constructed to fit with the brand’s ethos and whilst that’s clearly not something to be criticised, I hope that the sum of these individual (edgy-sounding) notes add up to something that represents and rings true for their fans.  I don’t actually care if I hate it, I just want it to be engaging enough to make me care one way or another.  I also want it to be powerful, with great sillage and turn heads regardless – it wouldn’t be Illamasqua without that quality.  The fact that it will be released exclusively as an EDP has me hoping.

First impressions based upon the campaign film and images alone?  I dislike the name, love the film and adore the bottle.

So there we have it, Illamasqua’s first fragrance.  On paper, it works.  On the fragrance blotter and under our noses?  Time will tell.

Freak by Illamasqua is available for pre-order from the 3rd October online at Illamasqua.com before it launches on the 20th October.


10 Responses to “Illamasqua gets its Freak on with the launch of the brand’s first perfume”

  1. Oooh I can’t wait to smell this, though I also have the feeling it’s so overhyped that it may fall a little flat. Plus I have no idea what to expect because I’m a scent n00b to begin with, so all those notes and ingredients are just flying over the top of my head!

  2. kelly says:

    I cannot wait to try it, hope they are willing to give out samples online, I am not paying £59 for an online fragrance purchase that I haven’t had a chance to sniff!

  3. Costas k says:

    Agh I want a sample of this STAT!!!I hope they will give out some

  4. Robyn says:

    IT’S GOT A SNAIL ON IT. Therefore, want.

  5. sailorjennie says:

    I LOVE the bottle! I hope Illamasqua will be willing to give samples, £59 is a lot of money!

  6. mary says:

    This is really interesting, although I agree the name is terrible!. I suspect the Oud will be for beginners, but lets hope it’s a decent composition. With the addition of frankincense and myrrh… If it’s anything remotely amouagey I will be on it!. Love the bottle, I hope they offer samples since many people can only access the brand online…

  7. Julianne says:

    Purple! ‘Bottled midnight’! Oh, I do hope that I like it! Unsure about the name, could be a bit bad 90s pop song.

  8. Liza says:

    Love the bottle but the scent doesn’t sound like something I would like unfortunately.

  9. kelly says:

    The snail is sweet, I would like him on any cosmetic!

  10. Shelley says:

    Fragrance is FABULOUS. Very, very different and exciting. Not that much sillage.

Leave a Reply

RANDOM

Lipglossiping New Year Giveaway – Day 2

Day 2 brings a trio of super-cute Asian goodies to make your day that little bit quirkier!  Hair velcro, Paper Soap and a Blush Guide!! …

Valentine Special: Illamasqua I'm The One Collection #imtheone

I’m not doing any Valentine’s gift guides this year because, quite frankly, I can’t even come up with a single gift for my lovely husband, …

Why Chanel Paradoxal is like a gherkin...

If you follow my tweets, then you may have ‘read” me this morning… urging my 15 month old to eat her porridge quicker, cursing my …

Orly Rock It Nail Polish NOTD

Orly Rock It is a sparkling sherry from the Mineral FX Collection that appeared earlier this year. It’s an impressive concoction that is packed full …

Win It! China Glaze Choo-Choo Choose You Nail Polish

This year, China Glaze’s Fall release includes one of the prettiest polishes I’ve seen in a very long time.  Choo-Choo Choose You, from the All …

Pop Quiz!

Anyone recognise this funky nail brush? I freaking love it!  It’s mega wide (well it is pretty much 2 brushes in one right?) and I …

Sk:n Clinic - Consultation, Test Patch & Video!

So, last Friday (14th May) I had my first consultation and test patch for facial laser hair removal at the sk:n clinic in Southampton. I …

Illamasqua Toxic Nature Collection - Purity Nail Polish NOTD

The final item I received in my goody bag from the recent Illamasqua Blogger Event was this nail polish… Don’t be fooled by its demure-sounding …

Liz Earle TV!

Following the British brand’s scoop of Best Online Shop at the 2011 Which? Awards, Liz Earle are further developing their popular website with a new …

The Body Shop NEW Colour Crush Eyeshadows (swatches galore!)

Wanna see some pretty swatches?  OF COURSE YOU DO. The Body Shop have updated their colour collection with an impressively inclusive range of eyeshadows.  Their …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads