The new Revlon Grow Luscious mascara had me all confused. It promises to promote stronger, longer lashes and with all these ‘lash enhancing’ products entering the mass market, I initially wondered if we were looking at another one of these.
We’re not.
Revlon’s Grow Luscious incorporates into it’s formula something that it calls unique fibres and phytopeptides complex which it promises will enhance the condition of your lashes thereby enabling them to remain strong and intact right to the end of their natural growth period. This tries to prevent premature breakage, not grow your lashes ladies.
There’s no real way for me to accurately quantify those claims, but I don’t see any reason why a good balance of lash conditioning agents wouldn’t in some way help to keep your lashes in good condition in the same way a conditioner can keep your hair feeling softer and stronger.
It’s attractively (if rather simply) packaged in a green metallic-looking tube, minimalist in appearance.
The wand is VERY large, larger infact than my Benefit Bad Gal’s wand which is kinda my benchmark for large wands. Those with smaller eyes or short lashes may struggle with application issues.
The formula is quite thick and perhaps a little dry but that’s a-ok with me. I can’t stand ‘wet’ mascaras… I make a terrible mess with them and although the Revlon Grow Luscious does seem to attract a little gloop on the tip of the wand, it’s nothing I can’t wipe off on the edge of the tube.
The tips of my lashes are a little out of focus here… but I’m showing a comparison between the new Revlon Grow Luscious (on the right) and Boots 17 Wild Curls (on the left).
Boots 17 Wild Curls seems like a good comparison as a fellow high street offering that’s proving to be the one to beat at the moment.
It’s not so easy to tell in this image… but the Revlon does have the edge in the length stakes. Not by a huge amount…. just by a whisker an eyelash 
It also smells kinda lovely… I know some of you laugh at me commenting on the smell, but some mascaras STINK! It’s always nice not to have to hold your nose everytime you lift the wand to your eyes.
However, the Boots 17 Wild Curls takes the lead in the definition stakes… it defines each lash with greater precision and has an overall less clumpy appearance.
Final Verdict – The new Revlon Grow Luscious mascara is a nice, solid high street offering. It hasn’t blown me away with incredible results and I’m not gonna tell you I love it. I like it. I’d like it more if it was a couple of pounds cheaper.
Revlon Grow Luscious Mascara is available in most high street chemists (Boots et al.) and online, priced at £9.99
£9.99 for Revlon? Eugh! High street brands are getting so expensive! x
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Freaking heck. Your lashes are huge!
I’ve been using this too, not convinced about the growth thing but love it as a mascara.
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Far too many Mascaras to be choosing from!
I’m going to the US on holiday in two weeks time, any recommendations to try whilst I’m out there?
I know Covergirl Lash Blast is supposed to be a winner?
Also, what about the new No 7 offering? Exceptional Definition I think it is called?
I’m still using Max Factor False Effect, and can’t seem to find an alternative that’s not too wet!
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They both look good, but the 17 one is definitely cheaper!
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Nice! Although I have to say, £10 is more than slightly out of my price range… Revlon often have 3 for 2 etc deals?
I have just replaced my blog (cupcake sunset) as my google account has been deleted. Yes, probably by me. Anyways, re-following,
Sylvie xx
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OMG give me your lashes!! they are sooo gorgeous
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wooow your eye lashes came out so bold, they look awesome honey, will have to check this out
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Hi there! I am impressed that you were able to see through the “GROW” trap that Revlon had set out there.
I have put it as well under bullshit arrest in my recent blog! Heehee!
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Trust me here. I bought this mascara whilst on holiday in the U.S. a couple of weeks ago.
It’s not bad as far as making your eyelashes look longer, so long as you don’t mind looking like a panda after a few hours. It’s waterproof definitely. But smudge-proof? Well, my one wasn’t. I spent good money on a product that, for me, doesn’t deliver. After a couple of weeks I’ve had to go back to my usual mascara which is waterproof and doesn’t smudge.
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