The new Revlon Grow Luscious mascara had me all confused. It promises to promote stronger, longer lashes and with all these ‘lash enhancing’ products entering the mass market, I initially wondered if we were looking at another one of these.
Revlon’s Grow Luscious incorporates into it’s formula something that it calls unique fibres and phytopeptides complex which it promises will enhance the condition of your lashes thereby enabling them to remain strong and intact right to the end of their natural growth period. This tries to prevent premature breakage, not grow your lashes ladies.
There’s no real way for me to accurately quantify those claims, but I don’t see any reason why a good balance of lash conditioning agents wouldn’t in some way help to keep your lashes in good condition in the same way a conditioner can keep your hair feeling softer and stronger.
It’s attractively (if rather simply) packaged in a green metallic-looking tube, minimalist in appearance.
The wand is VERY large, larger infact than my Benefit Bad Gal’s wand which is kinda my benchmark for large wands. Those with smaller eyes or short lashes may struggle with application issues.
The formula is quite thick and perhaps a little dry but that’s a-ok with me. I can’t stand ‘wet’ mascaras… I make a terrible mess with them and although the Revlon Grow Luscious does seem to attract a little gloop on the tip of the wand, it’s nothing I can’t wipe off on the edge of the tube.
The tips of my lashes are a little out of focus here… but I’m showing a comparison between the new Revlon Grow Luscious (on the right) and Boots 17 Wild Curls (on the left).
Boots 17 Wild Curls seems like a good comparison as a fellow high street offering that’s proving to be the one to beat at the moment.
It’s not so easy to tell in this image… but the Revlon does have the edge in the length stakes. Not by a huge amount…. just by a whisker an eyelash 😉 It also smells kinda lovely… I know some of you laugh at me commenting on the smell, but some mascaras STINK! It’s always nice not to have to hold your nose everytime you lift the wand to your eyes.
However, the Boots 17 Wild Curls takes the lead in the definition stakes… it defines each lash with greater precision and has an overall less clumpy appearance.
Final Verdict – The new Revlon Grow Luscious mascara is a nice, solid high street offering. It hasn’t blown me away with incredible results and I’m not gonna tell you I love it. I like it. I’d like it more if it was a couple of pounds cheaper.
Revlon Grow Luscious Mascara is available in most high street chemists (Boots et al.) and online, priced at £9.99