Bare Escentuals may be more well-known for their foundations than their skincare formulas but the brand are bringing a new range to high streets, salons and boutiques up and down the country.
Officially launching in the UK next month (though an introductory kit went live on QVC last Sunday), I had the pleasure of sneaking a peek at the new BareMinerals Skincare range yesterday afternoon…
BareMinerals Deep Cleansing Foam 119g – £15.00
Our new, luxuriously rich cleanser deep cleans pores and lifts away impurities. Powered by our RareMinerals ActiveSoil Complex, this non-drying formula bursts into a rich lather when activated with water to clean and instantly refresh skin for a soft, smooth complexion.
BareMinerals Purifying Facial Cleanser 177ml – £15.00
In our underground U.S. prelaunch of this product, customers called this a super cleanser and gave it stellar reviews. Powered by our RareMinerals ActiveSoil Complex, it removes makeup, dissolves impurities and rebalances skin for a soft, smooth complexion. Skin is left perfectly clean, instantly hydrated and renewed. It’s also gentle enough for eye makeup removal.
BareMinerals Purely Nourishing Moisturizer 50ml – £27.00 (for combination skin )
This moisturiser effectively hydrates skin while improving firmness, elasticity, radiance and overall skin texture. Powered by our RareMinerals ActiveSoil Complex with its unique electrolyte delivery system, it’s formulated to perfectly moisturise combination skin.
BareMinerals Purely Nourishing Cream 50ml – £27.00 (for dry skin)
Specially formulated for dry skin, our new luxuriously rich cream deeply nurtures skin. Powered by our RareMinerals ActiveSoil Complex with its unique electrolyte delivery system, it’s formulated to provide the ultimate amount of moisture for dry skin. The result is soft, smooth and incredibly luminous skin.
BareMinerals Firming Eye Treatment 15ml – £23.00
This dramatically effective treatment helps to restore firmness and reduces puffiness around the eyes. Powered by our RareMinerals ActiveSoil Complex, this formula delivers smoother, younger-looking skin around the eye area.
BareMinerals Pure Transformation Night Treatment 4.2g – £45.00
This breakthrough night-time treatment is powered by our RareMinerals ActiveSoil Complex to replenish skin for smoother, brighter, more even skin tone with improved texture. Proven to visibly reduce pores, increase firmness and improve elasticity, this multi-tasing product reveals remarkably healthier-looking skin.
Available in four tones – clear, light, medium and tan – to instantly diffuse imperfections.
Now a little rant about the marketing for this new range. About this RareMinerals ActiveSoil Complex…
The press info states:
We know what you’re thinking… soil?
Yes, that’s pretty much *exactly* what I’m thinking. Well, that and “biffidus boffidus digestivum”.
The proprietry complex in our skincare line is extracted from effective, mineral-abundant soil containing a comprehensive blend of beneficial macro and micro minerals that exist in nature. When extracted through a unique method, these minerals yield a densely rich, efficacious concentrate capable of transformational skin-renewing benefits.
“Unique method”, “Proprietry complex” – the whole blurb makes me desperate to read between the lines and actually UNDERSTAND what the hell it is.
The vague information encourages almost mystical connotations, talking about infusions of energy and how the soil is powerful. I understand that the marketing of this particular ‘rare’ mineral is hyped because the ‘ingredient’ is exclusive to the Bare Escentuals brand but blimey, please just explain HOW it benefits skin so amazingly?
Thank god I uncovered this video before I burst a blood vessel:
It’s high in antioxidants. Now, as a consumer, I understand (and appreciate) that snippet of information FAR more than being told that it’s a densely rich, efficacious concentrate capable of transformational skin-renewing benefits. Or maybe that’s just me.
Now, back to the products – did you notice the BareMinerals Pure Transformation Night Treatment?
I’m massively excited to trial it. In the simplest terms, it looks like a mineral foundation that you wear in bed. Makeup… in bed. I’m half horrified and half delighted! It’s supposed to make you look ah-maze whilst giving you visibly-reduced pores, increasing firmness and improving elasticity.
Frankly, I’m just squealing about not scaring the bedbugs away.
There’s a fine line between gimmick and revolution and I’m looking forward to finding out on which side of that line this product belongs.