L’Oreal Sublime Mousse Hair Dye Review

Posted by Lipglossiping On May - 24 - 2011

Hair dyes are taking the proverbial at the minute and I’m *this* far away from being brand loyal for once and going back to Superdrug for my essentials.

The reason I haven’t done so already is because I’m loving the (newish) mousse formula for a mess-free application.  I have previously reviewed the two other main contenders on the market if you’re interested in comparing.  Individually, I found them lacking… they had their strengths but also displayed weaknesses that I wouldn’t be able to overcome when it was time for a repurchase.

Which meant I was pretty excited to see a new mousse formula on the shelves when I trotted back to the chemist for a replacement.

L’Oreal Sublime Mousse in #40 Pure Dark Brown caught my attention in an instant.  I was practically clapping like a seal as my eyes drifted over the wonderfully ashy-looking shades in the range.  Ashy suits me well, red tones make my face look even pinker and as Summer approaches, I can do without the permanent flushed look.

Application was good, though I was a little disappointed to see the usual (too big) plastic gloves included.  I’ve been spoilt by the proper latex ones John Frieda’s product provided!  The instructions were precise and clear and didn’t incorrectly tell me to ‘shake the bottle’ as I experienced with the Clairol either…. so far, so good.

30 minutes of developing time later, at least it covers the greys….

Let’s just say… I’ve been using anti-dandruff shampoo daily in an attempt to fade it.

Not only that but the colour is leaching as a semi-permanent might.  How do I know this?  My white 500 thread count Egyptian Cotton pillowcase tells me so.  Yeah, I’m ecstatic about that one.

L’Oreal Sublime Mousse Hair Colour is available to buy from most usual stockists inc. Boots priced at around £6.99


What are your preferred hair colourants at the moment?

21 Responses to “L’Oreal Sublime Mousse Hair Dye Review”

  1. :-(
    I use pro products only, the Richesse semi-permanent dyes from the L’Oreal Professionnel range, I’m really happi with these.

  2. Sydney says:

    When it is something as important (and obvious) as your hair you have just got to go pro!
    Even though it seems like a lot paying a bit extra every 6 weeks it really is worth it – in my opinion :)

  3. Debbie says:

    Have tried all sorts and keep coming back to Perfect 10, have had 3 hairdressers in last yr and all have asked about my colour and been shocked when I tell them its from a box as the quality of the colour and the condition of my hair would suggest otherwise, its not as easy as a foam but its only on for 10 mins and the shades on the box are pretty much exactly what you get on your head. Lots of hair colour posts around at mo and I keep using similar comment – gonna start sounding like I work for whoever makes Perfect 10!

  4. sharnek says:

    I just cannot trust my hair with anyone else but a hairdresser now after a few home attempts at colouring my own. Yup, I’ve been through a few in the many years and my hair has been highlighted, tinted and coloured just about every shade in nature and then some. I’ve been with A Vidal Sassoon salon for 2 years now and cannot imagine going anywhere else, they are that good.

  5. Lena says:

    I agree with the Perfect 10 recommendation. I love the stuff. Not only do they have ashy and warm colors, but they also have several neutrals, as well. The medium brown (which is neutral) is my go-to color.

  6. Vijaya says:

    Your poor pillowcase. =\

  7. Rachael says:

    Oh no! You’re pillow case is ruined! That sucks. I’m sorry.

    I’ve been dyeing my hair for literally over a decade, and the one time I went pro it faded in less than a week. What a waste of time and money! I’ve been using Loreal Preference for quiet a while. I don’t have grays but this stuff works and sets, even on color treated hair. I just can’t fathom paying $60+ to have uncomfortable meaningless small talk for an hour. I need alcohol if I have to endure that!

  8. Justine says:

    I actually liked this hair dye, but hated Clairol Nice and Easy foam, which turned my hair BLACK!

  9. I recently used the new John Freida Mousse color and it was amazing! The mousse really helps get an even application

  10. Fozzie says:

    Have you tried doing an olive oil treatment? I leave it on for 2 hours when I want to fade a colour down and it works a treat, as well as making my hair soft and lovely.

  11. Diana says:

    I was curious about this product and every blog review I’ve come across says the same thing! This product seems to not be working for anyone!! :( Good luck with your hair!!

  12. Oof. What a disaster! You should photograph your sheets and tweet the picture at L’Oreal.

  13. Jade says:

    Ahhh the trials and tribulations of DIY, I’m going to take the plunge with an at home dye tomorrow with a Goldwell mousse, I’ll do a post about it, hopefully it won’t be an utter disaster LOL

  14. liloo says:

    what does ‘colour is leaching’ and ‘500 thread count’ means? xx

    • Jade Coldwell says:

      Leaching really just means coming out of your hair or fading.

      500 thread count is a reference to the quality of the pillowcase, higher the thread count, the better (and more expensive) the pillowcase is.

  15. Julia says:

    I’ve tried the Loreal mousse and have to say that my colour was nothing like the one on the package (promised ashy dark blond and got pretty much yellow!). Had to run to the closest supermarket to get something else. Tried Schwarzkopf (not sure about the spelling) mousse and at least it was a decent ashy brown but faded quite quickly, have to admit (a week – 2 weeks max).

  16. Amanda says:

    I use the $3 Revlon color. Works as well as any of the more expensive ones and I get frequent compliments on my haircolor. That said, I’ve found that no matter what color I use, it always leaches on to my pillowcases for a couple days. I now have a dark pillowcase I use for a few days after I color my hair.

  17. Jade says:

    I had exactly the same problem with this dye fading! I used Pure Brown and that was too dark too but it fades so quickly which in this case was lucky! Have my friend’s wedding in a fortnight and on the hair trial the hairdresser knew I had coloured it even though it was over a week before and I wash every day!

  18. Krysten says:

    I used the “pure black” version and it turned my hair PINK!!!! I am SO upset!!! I loved the easiness of the product, but it did such a horrible job! So now I have to go back to the store tomorrow and buy dye that WILL work… What a HUGE waste of money! I have been reading a lot of reviews since I slathered the stuff into my hair, and everyone seems to be complaining that the colors turned out so dark, why oh why did mine turn out pink!?

  19. Janet says:


    This product ruined my hair. Bought the medium brown same as my hair color and it turned it black in parts, very, very, dark brown in other parts, did not cover my medium brown roots or my gray hair. Because my hair was multicolored I could not dye it myself (where to start), so I ended up going to a salon and spending $150 to have it corrected. I am so angry, I cannot afford this amount but had no choice because my hair looked so bad. Left it limp, dull, lifeless, took away the shine from my hair, just a big mess. Called L’Oreal and they sent to a check for $30 wow! Now I am only $120 out of pocket. If you like your hair then avoid this product.

  20. Maryann O says:

    a REVOLUTION in hair coloring. I LOVE this product and will ALWAYS use it. I am 44 have shoulder length brown hair. Used Spicy Auburn Brown, and the color is fabulous. Covered my greys, but I would leave it on the greys a bit longer than the rest of my head next time. Easy to apply and wash out. No mess. My hair felt a bit dry after using it, but I am in my 40’s, so my hair is getting brittle with age. I used permanent, so hopefully this will last. I was just great all around and I will definitely buy again. Everyone should try this at least once before judging. I was skeptical from all the negative reviews, but have come to find out I do not agree with the negatives at all. So just try it.

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