Smells like… Fashion Week?

Posted by Lipglossiping On September - 18 - 2011

They say that ‘the devil is in the detail’ and frankly, there’s nothing quite like paying attention to these finer points than when you’ve got the world’s media breathing down your neck.

So much works goes on behind the catwalks at Fashion Week that us mere mortals would never even consider, and it’s some of these less obvious details that are getting plenty of attention this year!

What’s the first thing you notice when you enter a room, the one thing that can instantly add or detract from its appeal?  Scent.

Which is why we’re all supposed to be baking cookies and brewing coffee like demon baristas when it comes time to sell our homes.  It’s all in the name of adding atmosphere to your surroundings and show designers are understandably, certainly up for a bit of that.

Show scenting is big news this year and across the Atlantic, Victoria Beckham chose to scent her Spring/Summer 2012 presentation at New York City Library with a sea of Jo Malone Lime Basil & Mandarin and Grapefruit Candles.

Moving closer to home, the British fragrance company will also be scenting the British Fashion Council Tents throughout London Fashion Week with Jo Malone Orange Blossom as well as Erin O’Connor’s Model Sanctuary with Jo Malone Lime Basil & Mandarin and Grapefruit.

 

One of London’s most established fragrance houses, Penhaligon’s will also be working hard to make the capital smell delicious as they get to work with Meadham Kirchhoff to scent their Spring/Summer 2012 collection for the fifth season together.

The design duo have chosen the fruity floral Artemisia as a celebration of all things feminine.  Described as a tumble of green apples and nectarines, washed with jasmine tea and sprinkled with a luxurious medley of violet, cyclamen and lily petals.

The scent will be used to fragrance the invitations and the venue, whilst each model will receive a liberal spritz just before heading down the catwalk.

 

Finally, lest we forget, London Fashion Week isn’t just there for scenting, it’s for showcasing and what better place to launch a new perfume than off the back of your Spring/Summer 2012 ready-to-wear collection?

Verónica Moncho Lobo launched her first fragrance Verónica last Friday alongside the showcase of her latest SS/12 collection.  The fresh, floral scent employs a bouquet of jasmine and cyclamen at the heart of the perfume.

The fashion designer coupled these spring and winter florals to evoke memories of  her childhood in Argentina.  Classic base notes of sandalwood and white musk promise to add a timeless touch to the fragrance.

 

Do you have a favourite fragrance that you’d scent your show with?


One Response to “Smells like… Fashion Week?”

  1. Naomi says:

    Oh man, if only Burberry’s Body was more potent, I’d get out the water sprinklers and replace the water with it. Also the description of Artemisia has piqued my interest; need to find somewhere that stocks it so I can give it a bit of a sniff. Also I could totally justify the splurge by the fact it’d look gorgeous with my schemes for a makeshift vanity.

    maybe being able to justify it is a bad thing, considering the prices I’m seeing pop up.

Leave a Reply

RANDOM

NYX Lipsticks Swatched

I’m loving the quality of these NYX lipsticks, and I shall definitely be hauling some more shades soon… Ceto: Chaos: Darling: Rea: Hmm… after seeing these, …

Do a few millimetres really make all the difference?

2 eyes, 83 eyelashes (or thereabouts) and 2 mascaras. On one eye, I’ve applied £21.50 worth of mascara (DiorShow Iconic) On the other eye… £5.99 …

Liz Earle offers Botanically Beautiful Hair...

…and she really, really does. I rarely get really excited about haircare – it’s happened 3 times so far this year.  First, with Pantene’s new …

FOTD - NYX

Eyes: NYX Single Eyeshadow in Rust NYX Single Eyeshadow in Charcoal Ruby & Millie I-Writer in Black Maybelline  The Colossal Volum’ Express Mascara in Black …

Vamping it up! Dark lips for Autumn/Winter

It’s that time of the year again… dark lips are gonna be out in force! I wanna know how you wear a great dark lip?  …

Food Friday: Use your (wholemeal) loaf

I have been practising like a demon and have finally come up with a way to make a mean loaf (or two) of relatively healthy …

Christmas Scenting with the Isle of Skye Candle Company

It just wouldn’t be Christmas without a new candle to burn, there’s something so homely, so comforting about watching the tiny flame dance against the …

NOTD: Carolyn K Helga

I like grey nail polish. It’s edgy enough for old people to look at your nails like you must be satan’s lovechild but not so …

(Probably) the most expensive face wipes in the world...

In these times of austerity, does anything seem more wasteful than spending ££££ on disposable face wipes?  But for every face-wipe detractor out there, you’ll …

Bioderma Crealine / Sensibio H2O Cleanser - Review

So, this is it… The Holy Grail of cleansers.. used by celebrities, models, MUA and now me. Does it live up to the hype? Actually …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads