Smells like… Fashion Week?

Posted by Lipglossiping On September - 18 - 2011

They say that ‘the devil is in the detail’ and frankly, there’s nothing quite like paying attention to these finer points than when you’ve got the world’s media breathing down your neck.

So much works goes on behind the catwalks at Fashion Week that us mere mortals would never even consider, and it’s some of these less obvious details that are getting plenty of attention this year!

What’s the first thing you notice when you enter a room, the one thing that can instantly add or detract from its appeal?  Scent.

Which is why we’re all supposed to be baking cookies and brewing coffee like demon baristas when it comes time to sell our homes.  It’s all in the name of adding atmosphere to your surroundings and show designers are understandably, certainly up for a bit of that.

Show scenting is big news this year and across the Atlantic, Victoria Beckham chose to scent her Spring/Summer 2012 presentation at New York City Library with a sea of Jo Malone Lime Basil & Mandarin and Grapefruit Candles.

Moving closer to home, the British fragrance company will also be scenting the British Fashion Council Tents throughout London Fashion Week with Jo Malone Orange Blossom as well as Erin O’Connor’s Model Sanctuary with Jo Malone Lime Basil & Mandarin and Grapefruit.

 

One of London’s most established fragrance houses, Penhaligon’s will also be working hard to make the capital smell delicious as they get to work with Meadham Kirchhoff to scent their Spring/Summer 2012 collection for the fifth season together.

The design duo have chosen the fruity floral Artemisia as a celebration of all things feminine.  Described as a tumble of green apples and nectarines, washed with jasmine tea and sprinkled with a luxurious medley of violet, cyclamen and lily petals.

The scent will be used to fragrance the invitations and the venue, whilst each model will receive a liberal spritz just before heading down the catwalk.

 

Finally, lest we forget, London Fashion Week isn’t just there for scenting, it’s for showcasing and what better place to launch a new perfume than off the back of your Spring/Summer 2012 ready-to-wear collection?

Verónica Moncho Lobo launched her first fragrance Verónica last Friday alongside the showcase of her latest SS/12 collection.  The fresh, floral scent employs a bouquet of jasmine and cyclamen at the heart of the perfume.

The fashion designer coupled these spring and winter florals to evoke memories of  her childhood in Argentina.  Classic base notes of sandalwood and white musk promise to add a timeless touch to the fragrance.

 

Do you have a favourite fragrance that you’d scent your show with?


One Response to “Smells like… Fashion Week?”

  1. Naomi says:

    Oh man, if only Burberry’s Body was more potent, I’d get out the water sprinklers and replace the water with it. Also the description of Artemisia has piqued my interest; need to find somewhere that stocks it so I can give it a bit of a sniff. Also I could totally justify the splurge by the fact it’d look gorgeous with my schemes for a makeshift vanity.

    maybe being able to justify it is a bad thing, considering the prices I’m seeing pop up.

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

DIY: Recycle your old candle holders!

If, like me, you enjoy scenting your home with candles… you probably feel a pang of guilt every time you head toward the bin with …

Shu Uemura Rouge Unlimited BG907 - Review

After a few requests, here’s a boring FOTD, but I am wearing my new Shu Uemura Rouge Unlimited lippie in shade BG907. On my lips, …

Elise False Lashes (affordable AND good!)

I was born with feet for hands.  Not literally you understand, I mean I don’t actually have toes for fingers… but dexterity wise?  May as …

Schwarzkopf OSiS Mess Up Texture Matt Gum

There’s something about textured hair.  I wants it.  Once my hair is washed and dried… it’s a fluffball.  A flat fluffball.  No volume at the …

INA Crystals White Gold Glow Face Wash

You know, for all the chemical exfoliators in the world, there’s still nothing quite like giving your face a good scrub. But can you actually …

Butter London Crumpet NOTD

Have you seen the square crumpets that Asda do? Oh my… they’re huge and fill the toaster to the edges…crying out for a slathering of …

The Limited Edition Vaseline Lip Therapy Tin returns to Selfridges!

Following the roaring success of last year’s Crème Brûlée sellout, Vaseline have once again returned with another Limited Edition Lip Therapy flavour to tempt our …

Cat Deeley announced as new face of Pantene Pro-V

The new face of Pantene Pro-V has been announced as presenter and former model Cat Deeley. Why Cat? A spokesperson from Pantene said; “Cat Deeley …

Elemis Pro-Collagen Body Cream (and the poor relation)

I wonder if my body ever gets jealous of my face? I mean… I spend a fortune on trying to make my face look good, …

Winner Announcement!

I’m pleased to announce the winner of last week’s giveaway! The fabulous and rather lovely Jemma Kidd Midnght Jewels palette goes to… … bit more …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads