Jimmy Choo FLASH, launches nationwide today.

Posted by Lipglossiping On January - 28 - 2013

After enjoying a fortnight-long exclusive at Debenhams, the latest fragrant release from Jimmy Choo, FLASH launches nationwide today.  The story behind the scent supposedly begins with the thrill and anticipation of getting ready for a big night out, a strange premise for a fragrance but something that is undoubtedly relatable for many young women.

Jimmy Choo’s creative directors Sandra Choi and Simon Holloway explain the vision:

“FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes.  Its character, which is both heady and effervescent, captures this perfectly”.

Well, I don’t know about all that, but then again… I’m not really a “shoe” girl… handbags? maybe… lipstick? definitely.

Jimmy-Choo-Flash

I do know that I love a sexy bottle when I see one, and this is indeed a sexy bottle, though I do wish for a little more weight to the lid.  The styling is supposed to be reminiscent of a paparazzi flash bulb/chandelier… but I’m wondering if the designers have ever seen an off-camera flash bulb?  If mine looked as sexy as this bottle, I’d taking pictures of it rather than with it.  Nevertheless, the fragrance is undoubtedly dressed in a tactile, display-friendly way.

As for the juice inside, described by the press release as a “solar floral”, which I think is supposed to describe an amped-up floral, injected with lights, excitement, effervescence and ultimately action.  For which, I can translate…. pepper.  Lots of pink pepper, the note that says “I may be a perfume for girls but check me out ‘cos I’m not too girly” which is no bad thing seeing as I prefer perfumes that aren’t actually for girls but this note does indeed add a hit of spiciness to the florals, albeit in the girliest of androgynous ways possible.

The white flowers keep the scent smelling incredibly clean from start to finish, injecting the whole affair with plenty of airiness making this a perfectly-timed release for Spring.  The effervescence in the opening moments reminds me somewhat of a subtle juniper with its crisp freshness albeit without the gin (this makes sense in my head).  I’m guessing that the pink pepper is doing something naughty with the strawberry (which I strangely can’t smell!) and that this is what is evoking an instant impression of juniper.

As the fragrance dries down, it becomes smoother and more sensual but without becoming creamy or sweet.  The woody notes soften the edges and give the florals a base in which to plant their roots without losing any of their femininity.

Jimmy Choo’s FLASH is a nicely done perfume that offers no real surprises but remains true to itself from start to finish.  What my nose smells (and my brain interprets) doesn’t really gel with the marketing or the whole “getting ready for a night out” vision, I get no high-octane, adrenalin-pumping, hedonism as the blurb suggests.  Instead, what I take away from Christine Nagel’s creation is a far more sophisticated (read: classy), wearable, and ultimately likeable concoction.  Oh, and did I mention the rather impressive staying power?

I absolutely recommend giving this one a passing-sniff, I think it will prove very popular.

Jimmy Choo FLASH is available on counters nationwide, priced from £36.00 for 40ml. 

* press sample


3 Responses to “Jimmy Choo FLASH, launches nationwide today.”

  1. Kat says:

    On a not entirely related note, am I the only one who reads “Flash” and puts in the “ahh ahh” after it? No, yer all too young and don’t have a clue what I’m talking about? I’ll see myself out…

    Like or Dislike: Thumb up 2 Thumb down 0

  2. […] you want a hot tip on which fragrance to pick, check out my review of the Jimmy Choo Flash […]

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Swatch Saturday: Estee Lauder Signature Blush in #21 Peach Nuance

I picked this Estee Lauder blush up recently from the lovely Perilously Pale‘s blog sale and fell immediately in love with it once it dropped …

Butter London Giddy Kipper NOTD

Autumn 2013 saw Butter London release Giddy Kipper, a vibrant blue polish with a hidden shimmer that seemed somehow better-suited to Summer than Fall (as …

Advent Giveaway – Day 14

To make your Monday a little sweeter… Benefit Powder Pop including Hoola, Dallas and Dandelion Leave a comment to enter. Giveaway closes at 23:59GMT on …

Guest Review - Illamasqua: Theatre of the Nameless

The lovely Lily from BeautysBadHabit is doing another stint with us today and showcasing Illamasqua’s latest collection: Theatre of the Nameless – take it away …

Barielle Holiday Hustle Collection – Holiday 2010

Witt-Woo! (that’s a wolfwhistle btw!) Barielle have done it again, that thing I love ‘em for… the twist on the normal.  The eclecticness of collections …

Go on... slap me! (gently)

I’m a terrible blogger… I’m being eaten up with guilt, and it’s got nothing to do with that little shopping trip I took to John …

Pink Week: Jo Malone Red Roses Body & Hand Wash

What is it? Jo Malone are supporting this month’s Breast Cancer Awareness Campaign with their new Red Roses Body & Hand Wash, a delicately scented …

Ginvera Marvel Gel - Special Reader Promo!

** Those of a sensitive disposition may not want to view this post in it’s entirety… just sayin’ Have you all heard of Ginvera’s Green …

Can you guess what it is yet?

This, THIS is why I love being married.  Well, not just *this* but, mostly… this.  Can you guess what my lovely husband is making me? …

Courgette Chocolate Brownies anyone?

In my vain attempts at shedding the remaining 3 1/2 excess stones that are hanging from my bones, I’ve been customising various recipes and generally …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads