Jimmy Choo FLASH, launches nationwide today.

Posted by Lipglossiping On January - 28 - 2013

After enjoying a fortnight-long exclusive at Debenhams, the latest fragrant release from Jimmy Choo, FLASH launches nationwide today.  The story behind the scent supposedly begins with the thrill and anticipation of getting ready for a big night out, a strange premise for a fragrance but something that is undoubtedly relatable for many young women.

Jimmy Choo’s creative directors Sandra Choi and Simon Holloway explain the vision:

“FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes.  Its character, which is both heady and effervescent, captures this perfectly”.

Well, I don’t know about all that, but then again… I’m not really a “shoe” girl… handbags? maybe… lipstick? definitely.

Jimmy-Choo-Flash

I do know that I love a sexy bottle when I see one, and this is indeed a sexy bottle, though I do wish for a little more weight to the lid.  The styling is supposed to be reminiscent of a paparazzi flash bulb/chandelier… but I’m wondering if the designers have ever seen an off-camera flash bulb?  If mine looked as sexy as this bottle, I’d taking pictures of it rather than with it.  Nevertheless, the fragrance is undoubtedly dressed in a tactile, display-friendly way.

As for the juice inside, described by the press release as a “solar floral”, which I think is supposed to describe an amped-up floral, injected with lights, excitement, effervescence and ultimately action.  For which, I can translate…. pepper.  Lots of pink pepper, the note that says “I may be a perfume for girls but check me out ‘cos I’m not too girly” which is no bad thing seeing as I prefer perfumes that aren’t actually for girls but this note does indeed add a hit of spiciness to the florals, albeit in the girliest of androgynous ways possible.

The white flowers keep the scent smelling incredibly clean from start to finish, injecting the whole affair with plenty of airiness making this a perfectly-timed release for Spring.  The effervescence in the opening moments reminds me somewhat of a subtle juniper with its crisp freshness albeit without the gin (this makes sense in my head).  I’m guessing that the pink pepper is doing something naughty with the strawberry (which I strangely can’t smell!) and that this is what is evoking an instant impression of juniper.

As the fragrance dries down, it becomes smoother and more sensual but without becoming creamy or sweet.  The woody notes soften the edges and give the florals a base in which to plant their roots without losing any of their femininity.

Jimmy Choo’s FLASH is a nicely done perfume that offers no real surprises but remains true to itself from start to finish.  What my nose smells (and my brain interprets) doesn’t really gel with the marketing or the whole “getting ready for a night out” vision, I get no high-octane, adrenalin-pumping, hedonism as the blurb suggests.  Instead, what I take away from Christine Nagel’s creation is a far more sophisticated (read: classy), wearable, and ultimately likeable concoction.  Oh, and did I mention the rather impressive staying power?

I absolutely recommend giving this one a passing-sniff, I think it will prove very popular.

Jimmy Choo FLASH is available on counters nationwide, priced from £36.00 for 40ml. 

* press sample


3 Responses to “Jimmy Choo FLASH, launches nationwide today.”

  1. Kat says:

    On a not entirely related note, am I the only one who reads “Flash” and puts in the “ahh ahh” after it? No, yer all too young and don’t have a clue what I’m talking about? I’ll see myself out…

  2. […] you want a hot tip on which fragrance to pick, check out my review of the Jimmy Choo Flash […]

Leave a Reply

RANDOM

About (the new YSL Babydoll Mascara, Cara, and) a boy.

I’ve just received this striking campaign image for the new YSL Baby Doll collection featuring the ubiquitous Cara Delevigne which will be released at the …

Estee Lauder Autumn 2011 Modern Mercury - Graphite Liquid Eyeliner

Estee Lauder’s Autumn 2011 collection goes by the name Modern Mercury and includes three limited edition Pure Color Liquid Eyeliners in a trio of metallic …

The Lipstick League – Week of 23.01.12

Pink Sith – combines Six Sigma and Eyeshadow? See how she works in the business management strategy when she tells you all about Rouge Bunny …

Body Shop Baked to Last Bronzers

It was the the Body Shop Summer Baked to Last bronzers that caught my eye in store before anything else when they were released at …

C25K

No, I haven’t started blogging in Algebra, C25K stands for “Couch to 5k”, a running program that has been devised to get anyone up and …

Glitter Gal Holographic Giveaway!

I love many things… the smell of freshly-cut grass, Leila telling me that my dress looks pretty, a slice of bread devoured hot from the …

Red Lipped Readers – Part #14

Leila’s never been much of a runner. While most small children tear around, barely pausing for breath, Leila plods. She’s a plodder… slow and steady …

Like Twitter? Like NARS? Like... erm... French Bulldogs?

You’ve got one day left to tweet your beauty questions to none other than NARS’ very own Marcel. They Say: After weeks of a très …

The Lipstick League – Week of 13.2.12

Question of the Week: – What’s currently at the top of your beauty lemming list? Answer: At the tip top of the lemming list right …

Illamasqua Art of Darkness - Powdered Metal in Ether

A dead camera has meant that I haven’t been able to get a review up on the Illamasqua goodies I was sent from the Art …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads