So, The Anti-ageing Beauty Bible may have only been on the shelves for a couple of weeks but Beauty gurus Josephine Fairley and Sarah Stacey’s new book is already ensuring brands are making an effort to capitalize on their mentions from withing the Bible’s hallowed pages.
I don’t have a copy of the book yet, so I had a crafty ‘google’ to see which brands had already publicized their awards and mentions!
Liz Earle have released an Anti-ageing Beauty Bible collection (£25) to coincide with the book release. This kit features 4 of their best-selling products that were featured within the pages of the book.
Monu are making sure we all know that their Skin Perfector (£16.25) got a big thumbs up in the book.
Nutritional skincare purveyors Oskia are keen to tell us why their Micro-Exfoliating Balm (£46) was an Anti-ageing Beauty Bible award winner!
Finally, NUDE Skincare are so proud of their award that they’re shipping their Replenishing Night Oil BUNDLED with a copy of the book!
Will you be picking up a copy of the new Anti-ageing Beauty Bible or checking out any of the brands that feel the Beauty Bible love?
I have this, I think that it has become a bit of an obsession in that I will buy every beauty bible published ever and to not do so is to jinx my attempts to halt the inevitable. What overwhelmingly struck me what that LE was not mentioned in every category. It has steered me towards Clarins Moisture Replenishing Lip Balm which is perfection itself…until the next lip balm comes along and I do have the Nude oil which is the most used in my ever rotating collection. Jan x
I shall be neither using nor promoting any of these products and most certainly will NOT be buying the book. The term ‘anti-ageing’ is offensive and ageist, implying as it does that ageing is a bad thing and that the gold standard for human beauty is youth. Equating beauty with youth is an insult to everyone who is no longer young. People can be beautiful at any age. But the cosmetics industry profits hugely by exploiting women’s fears of ‘losing their beauty’. It is one big con and its is time we stopped buying into it.
In any case, ageing is a natural and totally unstoppable process and every one of us is ageing from the moment of our birth until we die, so the term ‘anti-ageing’ is a meaningless and ridiculous one.
Yes of course we should all be looking after our skin, using moisturisers etc to keep it as supple and healthy as possible. But that’s not ‘anti-ageing’. It is just ‘caring for our skin’. A society that frowns on sexist and racist language should not be tolerating ageist language.