Picture Perfect? Fujifilm to launch skincare range in the UK!

Posted by Lipglossiping On February - 16 - 2012

This may sound like something you’d expect to read in your newspaper on the morning of April 1st, but there’s no fooling about it.  Fujifilm, the photographic pioneers from Japan, have turned their hands to the beauty market and developed a line of skincare products that are landing in the UK next month.

Astalift, which has been available in Japan and other parts of Asia since 2007 offers a comprehensive skincare lineup including: make-up removers, cleansers, serums, eye creams and priming lotions but it’s the Jelly Aquarysta Rejuvenating Concentrate that’s set to be the most anticipated release from the unlikely beauty brand.

FujiFilm have taken inspiration from their years of research into how to succesfully harness the power of antioxidants to prevent photographs from fading and applied it to skin.  Collagen is as essential to the photographic industry as it has become to the beauty industry, and the brand are hoping to bring proprietary technology in the form of Pico-Collagen (essentially collagen that they claim is small enough to penetrate the skin) to a new European audience.

In addition to this innovative nano-technology, the Astalift range contains a naturally occuring antioxidant found in marine algae called Astaxanthin, an ingredient which has been recognised for its ability to protect the skin from ultraviolet light.  The most interesting thing to note about this Astaxanthin – aside from its unusual coral-red colour – is that it’s claimed to be approximately 1000x more effective than both vitamin E and CO Q10, the ingredients more commonly used in anti-aging skincare.

The range promises to target the visible signs of premature ageing that include dark spots, lines and dull skin whilst stimulating the production of elastin fibres, helping to produce more luminous, plumped-up skin.  The brand have just appointed actress Naomi Watts as European brand ambassador, so expect to see the 43yr old actress featured in Astalift’s new ad campaigns soon.

The range will be priced toward the luxury end of the market and is set to launch in March.  You can follow the brand on Twitter @Astalift_UK or register for updates at http://www.astalift.com


RANDOM

The Lipstick League – week of 24.9.2012

Question of the Week: – How does your makeup routine change from summer to fall? Answer: – The obvious ways to be honest… I start …

New skincare & makeup range B. launch at Superdrug

In recent years, Superdrug have been ahead of the game with some great budget beauty launches. From MUA Cosmetics to FashionistA, Look Beauty to Accessorize, …

Advent Giveaway – Day 10

Revlon Fantasy Lengths in Chic Leave a comment to enter. Giveaway closes at 23:59GMT on 10th December.  Comments made after this time will not be …

Why go to a salon for a tanning treatment?* SP

We’ve been waiting a long time ladies, and summer is well and truly here – finally!  That means it’s time to hit the beach, get …

Inexpensive Beauty Find: M&S Limited Collection Nail Polish in Leaf

Going a bit ga-ga in the search for a lovely green polish to see you through the drearier months? Green isn’t a colour you’d usually …

Daniel Vaudd's Radiantly Romantic Summer Scented Hand Fan

If hell does exist, I reckon it bears more than a passing resemblance to one of the many overcrowded London bus routes in the heat …

A graphic NOTD from BarryM Gelly Papaya!

Like a four year old with a brand new craft set, I’ve finally gotten to grips with my nail striping tapes that I bought about …

Schwarzkopf Palette – An afternoon at the Schwarzkopf Academy

I’ve been dying my hair since the age of 14… first pillar box reds and harsh blacks – anything to be different which was ironic …

NOTD - OPI Holiday Glow

So, it’s not the Holidays anymore… it’s mid January and I certainly don’t feel very ‘glowy’.  Wearing this now, makes me incredibly unfashionable and like …

Lipglossiping 2011 - A Retrospective (January - June)

A look back at some of my personal blog highlights of 2011… Paris  |  Leila  |  Paul’s Birthday IMATS  |  NARS  |  Extensions  |  Johnson …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads