Picture Perfect? Fujifilm to launch skincare range in the UK!

Posted by Lipglossiping On February - 16 - 2012

This may sound like something you’d expect to read in your newspaper on the morning of April 1st, but there’s no fooling about it.  Fujifilm, the photographic pioneers from Japan, have turned their hands to the beauty market and developed a line of skincare products that are landing in the UK next month.

Astalift, which has been available in Japan and other parts of Asia since 2007 offers a comprehensive skincare lineup including: make-up removers, cleansers, serums, eye creams and priming lotions but it’s the Jelly Aquarysta Rejuvenating Concentrate that’s set to be the most anticipated release from the unlikely beauty brand.

FujiFilm have taken inspiration from their years of research into how to succesfully harness the power of antioxidants to prevent photographs from fading and applied it to skin.  Collagen is as essential to the photographic industry as it has become to the beauty industry, and the brand are hoping to bring proprietary technology in the form of Pico-Collagen (essentially collagen that they claim is small enough to penetrate the skin) to a new European audience.

In addition to this innovative nano-technology, the Astalift range contains a naturally occuring antioxidant found in marine algae called Astaxanthin, an ingredient which has been recognised for its ability to protect the skin from ultraviolet light.  The most interesting thing to note about this Astaxanthin – aside from its unusual coral-red colour – is that it’s claimed to be approximately 1000x more effective than both vitamin E and CO Q10, the ingredients more commonly used in anti-aging skincare.

The range promises to target the visible signs of premature ageing that include dark spots, lines and dull skin whilst stimulating the production of elastin fibres, helping to produce more luminous, plumped-up skin.  The brand have just appointed actress Naomi Watts as European brand ambassador, so expect to see the 43yr old actress featured in Astalift’s new ad campaigns soon.

The range will be priced toward the luxury end of the market and is set to launch in March.  You can follow the brand on Twitter @Astalift_UK or register for updates at http://www.astalift.com


RANDOM

Screw fashion trends, let's talk brow trends!

I know it’s LFW but I’ve never been particularly fashionable.  I like clothes, a lot.  I like to buy clothes, a lot.  I just don’t …

Deal Alert - Miners Special Offer on select Polishes

Miners have a special offer on a range of their polishes at the moment costing just 97p a bottle. I haven’t tried anything from their …

Sun Protection 101: Part 1 - What we want...

NOTE: I’m breaking the sun protection series into small chunks because I can only take so many -enzones before I want to pull my eyes …

The Lipstick League – week of 2.9.13

Question of the Week – What is your all-time favorite shade of blush? Answer – PLEASE DON’T MAKE ME PICK ONE!  I hate it when …

NOTD - Nails Inc. - Victoria

Victoria is a perfect Autumn/Winter deep claret shade.  Application was fine, the above shows 2 coats. I have a problem with this polish though.  Can …

Are you a collector?

I appreciate a beautifully kept semi-pristine makeup collection.  I understand that cosmetics are completely functional objects with shelf lives and shades that fall in and …

Is Estee Lauder DayWear Sheer Tint Release...

…any good for the super-pale/super-pink? That’s the question I was asking after watching a Pixiwoo video that mentioned this Estee Lauder tinted moisturiser. Available in …

Clinique Bonus Time @ House of Fraser 14-30 May

Just a heads up incase you weren’t aware that Clinique’s bonus time begins tomorrow on the 14th May at House of Fraser store’s nationwide.  If …

NOTD - Essie Baby Cakes

A cool toned, slightly dirty lavender bursting with iridescence but no sparkles. Opaque on 2 coats, but needs 3 for a really good finish.  I …

Highlighter Series: St. Tropez Skin Illuminator in Rose

Whilst my inbox is currently being inundated with bronzing solutions for the current heatwave, I’m slathering on the SPF (broad spectrum of course) and shading …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads