Picture Perfect? Fujifilm to launch skincare range in the UK!

Posted by Lipglossiping On February - 16 - 2012

This may sound like something you’d expect to read in your newspaper on the morning of April 1st, but there’s no fooling about it.  Fujifilm, the photographic pioneers from Japan, have turned their hands to the beauty market and developed a line of skincare products that are landing in the UK next month.

Astalift, which has been available in Japan and other parts of Asia since 2007 offers a comprehensive skincare lineup including: make-up removers, cleansers, serums, eye creams and priming lotions but it’s the Jelly Aquarysta Rejuvenating Concentrate that’s set to be the most anticipated release from the unlikely beauty brand.

FujiFilm have taken inspiration from their years of research into how to succesfully harness the power of antioxidants to prevent photographs from fading and applied it to skin.  Collagen is as essential to the photographic industry as it has become to the beauty industry, and the brand are hoping to bring proprietary technology in the form of Pico-Collagen (essentially collagen that they claim is small enough to penetrate the skin) to a new European audience.

In addition to this innovative nano-technology, the Astalift range contains a naturally occuring antioxidant found in marine algae called Astaxanthin, an ingredient which has been recognised for its ability to protect the skin from ultraviolet light.  The most interesting thing to note about this Astaxanthin – aside from its unusual coral-red colour – is that it’s claimed to be approximately 1000x more effective than both vitamin E and CO Q10, the ingredients more commonly used in anti-aging skincare.

The range promises to target the visible signs of premature ageing that include dark spots, lines and dull skin whilst stimulating the production of elastin fibres, helping to produce more luminous, plumped-up skin.  The brand have just appointed actress Naomi Watts as European brand ambassador, so expect to see the 43yr old actress featured in Astalift’s new ad campaigns soon.

The range will be priced toward the luxury end of the market and is set to launch in March.  You can follow the brand on Twitter @Astalift_UK or register for updates at http://www.astalift.com


RANDOM

Christmas? In July?!

Yes.  Christmas.  In July. The Christmas press events (don’t know what they are? read BBB’s post here) are rolling in and I attended my first …

Lanolips Herbal Treatment Body Oil? Oil have some of that fnarr fnarr!

Having spent the afternoon skirting around the possibility of knuckling down and doing some actual work, I was indulging in one of my favourite evening …

eBay Gel Eye Liner Discovery (Part Deux)

Apologies my lovelies, this post is about 2 weeks late.  I’ll explain why… After exclaiming my new found love for these el-cheapo gel liners and …

Amazon Beauty Bestsellers!

It’s Amazon UK’s 15th Anniversary today and it’s testament to how far online shopping has evolved over the years that we can buy all manner …

MAC MSF in Petticoat

I thought it might be useful if I did this post ahead of the upcoming MAC In The Groove Collection which is due for release …

Tea with Bea...

Afternoon Tea at Beas of Bloomsbury was a real Christmas highlight.  I’m not in the habit of paying £60 for an afternoon of tea-table frivolity …

LUSH - Halloween 2010 - Day of the Dead

No one celebrates the end of October more beautifully than the people of Mexico. “Day of the Dead” or “Día de los Muertos” as it’s …

You guys are the best!

Further to this post earlier in the week… …I’ve been boiling potatoes, brewing coffee, stewing tea, microwaving rice, milking cows and pureeing cucumbers. I’ve locked …

I'm going to London...

…to buy a Heat magazine… *does shoulder shimmy* So, I wanna check out the big Westfield Shooping Centre (Inglots anyone?), drink some cocktails, maybe hit …

The Hall of Bad Hair Days...

So, 8 of you sealed my Aussie ‘Hair Mare’ fate.  But when I dug out the promised photo, it kinda didn’t look as bad as …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads