Picture Perfect? Fujifilm to launch skincare range in the UK!

Posted by Lipglossiping On February - 16 - 2012

This may sound like something you’d expect to read in your newspaper on the morning of April 1st, but there’s no fooling about it.  Fujifilm, the photographic pioneers from Japan, have turned their hands to the beauty market and developed a line of skincare products that are landing in the UK next month.

Astalift, which has been available in Japan and other parts of Asia since 2007 offers a comprehensive skincare lineup including: make-up removers, cleansers, serums, eye creams and priming lotions but it’s the Jelly Aquarysta Rejuvenating Concentrate that’s set to be the most anticipated release from the unlikely beauty brand.

FujiFilm have taken inspiration from their years of research into how to succesfully harness the power of antioxidants to prevent photographs from fading and applied it to skin.  Collagen is as essential to the photographic industry as it has become to the beauty industry, and the brand are hoping to bring proprietary technology in the form of Pico-Collagen (essentially collagen that they claim is small enough to penetrate the skin) to a new European audience.

In addition to this innovative nano-technology, the Astalift range contains a naturally occuring antioxidant found in marine algae called Astaxanthin, an ingredient which has been recognised for its ability to protect the skin from ultraviolet light.  The most interesting thing to note about this Astaxanthin – aside from its unusual coral-red colour – is that it’s claimed to be approximately 1000x more effective than both vitamin E and CO Q10, the ingredients more commonly used in anti-aging skincare.

The range promises to target the visible signs of premature ageing that include dark spots, lines and dull skin whilst stimulating the production of elastin fibres, helping to produce more luminous, plumped-up skin.  The brand have just appointed actress Naomi Watts as European brand ambassador, so expect to see the 43yr old actress featured in Astalift’s new ad campaigns soon.

The range will be priced toward the luxury end of the market and is set to launch in March.  You can follow the brand on Twitter @Astalift_UK or register for updates at http://www.astalift.com


One Response to “Picture Perfect? Fujifilm to launch skincare range in the UK!”

  1. Sheila says:

    I’ve used their face mask and it is absolutely AMAZING. My skin has never been more supple and hydrated with any other mask. It’s super pricey, but I think it’s worth it. I can’t wait to see them arrive in North America.

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Penhaligon's Juniper Sling: The tipple that won't get you drunk!

Today marks the launch of Penhaligon’s latest fragrance: Juniper Sling*.   A compulsive cocktail, the fragrance pays homage to London’s roaring twenties and the beloved iconic …

Create an Original with The Body Shop Competition

To celebrate the re-introduction of some long-lost favourites, The Body Shop are asking YOU to ‘Create an Original’. If you could bottle a scent, what …

Revive your spirits with NEOM’s Inspiration Candle

When it comes to feelings of discouragement, there’s no better place to look for inspiration than within your own shell. The only problem is that …

NOTD - Ciate Paint Pots Plastic Fantastic

So far, all the Ciates I’ve tried are consistent in formulation.  They’re thick but not quite gloopy and they dry like lightning.  If I knew …

FOTD with Urban Decay Afterglow Cheek Tint in Quickie

As requested, here’s a shot showing how Urban Decay’s soon-to-be-released Afterglow Cheek Tint in Quickie (the hot pink one) looks on my skin. I’ve also …

Sponsored Post: Fragrance Trends 2012

Picking the right scent to match your mood is something many of us do every day – just like choosing the perfect coat to wrap …

Butter London – West End Wonderland Nail Polish NOTD

Blimey! It’s nail polish Sunday or somethink, sorry polish haters! Some of you coo-ed over Butter London’s The Full Monty that I swatched earlier in …

Urban Decay Magic Bus NOTD

Another from the Urban Decay Summer of Love nail kit (£17.50) Magic Bus is a hot, firey orange creme. 3 coats… but for such a …

Orly Precious – Spring 2011 Nail Polish Collection

From Left to Right: Pure Porcelain, Gilded Coral, Fancy Fuchsia, Ancient Jade, Sapphire Silk and Royal Velvet. Are any of these calling to you? Spring …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads