Picture Perfect? Fujifilm to launch skincare range in the UK!

Posted by Lipglossiping On February - 16 - 2012

This may sound like something you’d expect to read in your newspaper on the morning of April 1st, but there’s no fooling about it.  Fujifilm, the photographic pioneers from Japan, have turned their hands to the beauty market and developed a line of skincare products that are landing in the UK next month.

Astalift, which has been available in Japan and other parts of Asia since 2007 offers a comprehensive skincare lineup including: make-up removers, cleansers, serums, eye creams and priming lotions but it’s the Jelly Aquarysta Rejuvenating Concentrate that’s set to be the most anticipated release from the unlikely beauty brand.

FujiFilm have taken inspiration from their years of research into how to succesfully harness the power of antioxidants to prevent photographs from fading and applied it to skin.  Collagen is as essential to the photographic industry as it has become to the beauty industry, and the brand are hoping to bring proprietary technology in the form of Pico-Collagen (essentially collagen that they claim is small enough to penetrate the skin) to a new European audience.

In addition to this innovative nano-technology, the Astalift range contains a naturally occuring antioxidant found in marine algae called Astaxanthin, an ingredient which has been recognised for its ability to protect the skin from ultraviolet light.  The most interesting thing to note about this Astaxanthin – aside from its unusual coral-red colour – is that it’s claimed to be approximately 1000x more effective than both vitamin E and CO Q10, the ingredients more commonly used in anti-aging skincare.

The range promises to target the visible signs of premature ageing that include dark spots, lines and dull skin whilst stimulating the production of elastin fibres, helping to produce more luminous, plumped-up skin.  The brand have just appointed actress Naomi Watts as European brand ambassador, so expect to see the 43yr old actress featured in Astalift’s new ad campaigns soon.

The range will be priced toward the luxury end of the market and is set to launch in March.  You can follow the brand on Twitter @Astalift_UK or register for updates at http://www.astalift.com


One Response to “Picture Perfect? Fujifilm to launch skincare range in the UK!”

  1. Sheila says:

    I’ve used their face mask and it is absolutely AMAZING. My skin has never been more supple and hydrated with any other mask. It’s super pricey, but I think it’s worth it. I can’t wait to see them arrive in North America.

Leave a Reply

RANDOM

Laura Mercier Tinted Moisturizer in Nude

I took the pictures for this review before Christmas, in-case you’re wondering why my hair has changed colour again.  I’ve decided to review this now …

Jo Malone Vitamin E Moisturising Day Crème

New out this month is Jo Malone’s Vitamin E Moisturising Day Crème which expands on the original Vitamin E lineup, the brand’s signature skincare collection.  …

LUSH Let The Good Times Roll Cleanser

You didn’t know that I was psychic did you?  It’s ok, I didn’t expect you to… after all, I’m the one with the special powers, …

Winter Warmers: The ultimate Cold Weather Fragrances!

If the Met Office is to be believed, we’re ‘in for it’ (technical description) this Winter, I hope so anyway… I’ve just bought some bargain …

Quick Blog Sale Update

All item that were paid for last night went out by first class post this morning, thank you! I’ve lowered the prices on a couple …

Red Lipped Readers – Part Four!

Time for the next round featuring all the wonderful red lips you ladies have been rocking! 1. Abbie from AbbieBabby is looking lovely in Rimmel’s …

Chanel Rouge Coco in Mademoiselle

I didn’t buy it… it was on my list, but I thought I’d better try it at the counter first.  The SA applied it on …

The perfect matte pink lipstick! (for me)

When my lips are in good enough shape for matte lipsticks, there’s one that I reach for over and over again. It’s pink… but not …

Weekend Write Up...

I had the best weekend I’ve had in ages… you know when you just can’t stop thinking about it despite how rubbish the following week …

BBLL – Saturday 20th March 2010

~ Over at theNotice, Rae shares an amazingly pigmented bright blue eye — done with shadows from the drugstore! ~ This week, Louise gets an …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads