Wait, how did I miss this?
Seems this gimmick-screaming gem passed me by when it was launched at the beginning of the month.
It works in a simillar way to a printing plate. Take the roller, roll it back and forward a few times over the foundation and then ROLLER your face with it. Sexy.
I can’t imagine that it would be easy to achieve even coverage around the eyes or nose without using a brush or your fingers… but until I’ve seen it in person I’ll stop screeching “TIDE-MARKS!” at the picture.
However, I do hope this current trend of novelty innovation passes soon.
L’oreal Paris True Match Roll On Foundation is available from Boots, Superdrug et al. priced at £12.99
Alternatively, for those on a tighter budget… Homebase are doing 3for2 on Dulux at the moment.