The 1970s were responsible for many a wonder. Star Wars, the MRI scan, the first black model on cover of a major fashion mag, the Krankies…
Wee Jimmy Krankie aside though, let’s face it… the 70s were something to celebrate. Unless you had a box of FAB ice lollies in the freezer during one of the decade’s infamous rolling power cuts. But forgetting all the political shenanigans of the time, what about the D.I.S.C.O? The glitz and glamour of the real Boogie Wonderland?
Well, Benefit are bringing it back thanks to a collaboration with eminent fashion designer, Matthew Williamson.. himself, a child of the 70s. Ladies and… (probably) ladies, I present to you The Rich is Back!*
Of the kit, Matthew Williamson says:
“This is high-octane glam makeup for dressing up to look fabulous & dance the night away!”
Well, not really… is it? I mean, it’s a nice-enough kit… and probably far more sellable as it is than if it were high-octane glam makeup but c’mon Matthew Williamson… in what world would you describe a bunch of neutrals livened up with a teal… a sheer pink lipgloss and nude blush “high-octane”.
It’s not. It’s not really very 70s night-time glamour at all. But then, you’re not really Donna Summer either are you?
So perhaps we should just be thankful that this kit is a bit more wearable than the looks the girls would have been rocking down at Studio 54. Let’s see what you get for your money….
Perhaps, infact… the most glam thing about this set is the packaging itself which can be repurposed as a jewellery case once you take away the makeup tray. I do love brands that do clever stuffs like that, talk about upcycling!
As for the contents, well you get:
- eyeshadow palette 4 x 0.8g Net wt.
- they’re real! mascara, 4.0g Net wt.
- gimme fever cheek powder with brush. 2.0g Net wt.
- lip gloss in inferno 6.5 mL / 0.22 US fl. oz
The eyeshadows are pretty sparkly, as one might expect from a kit dedicated to this era. The champagne shade (Disco Dust) is a really wearable highlight that doesn’t attract any attention in an unflattering way… it simply adds a touch of luminosity rather than any ageing frostiness. Solid Gold is a regular gold, a little sheerer than many but infused with some delicate sparkle that makes this a nice shade to wear all over the lid anytime of the day. Get Down Brown is a bolder choice considering the sheerness of the other shades, this one packs a lot more pigment. Finally, Feel So Teal although lovely to look at does that crappy thing of blending out to grey like many other teals.
Pretty they are, high-octane… they ain’t.
Alongside the eyeshadow selection, you also get a mini They’re Real! mascara… you don’t need to be reminded of my love for this product, but incase you do – the seach box is up there! ^^^
The lipgloss in shade Inferno… is more of a match-strike really. A pretty sheer red infused with plenty of non-gritty glitter but “inferno” might be pusing the trade description act somewhat. Texture of the gloss is nice, non sticky and long-lasting. Trust me, that’s a real compliment coming from this bonafide lipgloss hater.
The final product included in the kit is a Gimme Fever cheek powder with a brush. I’m not sure why they included a brush when there’s no eyeshadow applicators but include one they did. Gimme Fever is probably my favourite item in the kit, it’s a buildable blush-cum-highlighter that will suit a variety of skintones thanks to its neutral tone. On medium and darker skins this will sing as a cheek highlight and for lighter skintones like mine, it will show some of that pigment as a nude blush (again, with sparkle).
I wore it very lightly in my FOTD as I wanted to contour instead and use Gimme Fever to reflect the light.
Here’s how the kit looks when all the products are used together… who says you need to fear the seventies? Embrace the decade!
All in all, it’s a nice kit. I’d say that the packaging belies the contents… it’s a little schizophrenic. Infact, considering the daytime makeup trend in the 70s was pretty understated, I’d say that the light, natural-looking aesthetic (with added sparkle) fits really well within the era. It just doesn’t quite fit with the disco-esque, glammed up sexy night-time packaging and leaves me a little confused as to the designer’s intentions and whether he actually saw the contents of the kit before bestowing those wickedly vibrant prints on the casing.
If you want to get your hands on this one, be quick… it’s a limited edition.
Benefit The Rich is Back Kit is priced at £26.50 and is available to buy instore and online at debenhams.com
* press sample