The Body Shop – Celebrating 22 years of Community Trade

Posted by Lipglossiping On March - 5 - 2010

In March 1976, the late Dame Anita Roddick founded The Body Shop in Littlehampton – a small seaside town on the South coast of England.  Fast forward 34 years to the present day and The Body Shop now boasts the second largest cosmetic franchise in the world.

I went along to The Westbury Hotel in Mayfair last week to hear a presentation on behalf of The Body Shop who are currently celebrating 22 years of community trade across the globe.  From India to Namibia, Guatemala to Samoa the world is their garden and as a company, they want us to know that they’re taking measures to protect it and the lives it supports.

It’s currently Fairtrade Fortnight (22nd Feb – 7th Mar) and The Body Shop were keen to highlight and explain exactly what Community Trade (CT) means and what it involves.

4 of the 6000 women that make up the Eudafano Women’s Cooperative (EWC) in Namibia.  The EWC supplies  The Body Shop wih Marula Oil (used in nearly all their cosmetics).

Community Trade works along the same principles as Fair Trade, but was established back in 1987 before the Fair Trade mark was available or had indeed become fashionable.  From what I understood, the main difference is that the foundations of fair trade are laid much deeper in the CT program and work to support the producer’s whole community, not just the producers themselves.  The Body Shop also made it clear that they never enter CT relationships for the short term and only commit to sustainable trading relationships that help affect real social change.

Click play on the video below to learn more about The Body Shop’s involvement with Community Trade:

Two of The Body Shop’s major CT suppliers were in attendance and it was a rare and interesting opportunity to hear how their involvement with The Body Shop affects the communities and co-operatives they represent.  It became clear very quickly that the democratic relationship between the ‘industries’ was a precious one to both parties.

Whilst I was sitting there, the antagonist in me kept thinking “What do The Body Shop get out of these CT arrangements when it means they have to pay more for their ingredients?”.  Thankfully, Christina from The Body Shop didn’t shy away from that subject and explained that it is simply expected of them to uphold the core values that, as a company, they’ve always claimed to represent.  Community Trade allows them to continue their commitments to trading with a conscience whilst benefiting from the (often ancient) knowledge of real experts and assured quality products.

I’m willing to admit that in the past, I’ve accused The Body Shop products of being overpriced and in comparison to products I can buy in other high street stores, they are.  I still may only be able to afford to treat myself to my Olive Glossing Shampoo & Conditioner when I’m feeling flush, but I will now hand over my money with a degree of contentment.  It’s good to know that every purchase made contributes to making a real and sustained difference to communities.  Communities that without the CT backing by The Body Shop would be powerless to break into global markets or risk plundering by unethical industry.


9 Responses to “The Body Shop – Celebrating 22 years of Community Trade”

  1. Sarah says:

    Fair trade is good. Possibly good enough to outweigh my other reservations about this company. Uneasy though.

    I am curious – did anyone make any comments about the sale of body shop to L’Oréal and what that means re their animal testing policies? How does their “ringfencing” system work and how can consumers be sure their purchases won’t go towards funding animal cruelty?

    Like or Dislike: Thumb up 0 Thumb down 0

  2. Hmm I’m a bit skeptical about this – particularly the Coconut Oil in Samoa. My dad’s family is Samoan and I visited there last year, and theyre SO poor, so I can only wonder how much support they’re actually getting.

    Then again it doesn’t stipulate whether it’s Western Samoa or American Samoa or both, and I havent visited American Samoa. >_> though I dont think American Samoa is ZOMGINSANELYRICH

    Like or Dislike: Thumb up 0 Thumb down 0

  3. @Sarah,

    Hello! Nope, no comments were made regarding L’oreal’s animal testing policy and how it affects TBS. They reiterated TBS’s 5 core values and emphasised the importance they continue to place on them (one of course being opposed to animal testing).

    Is it 2013 that all the animal testing loopholes will be closed by further legislation?

    TBS PR team have been alerted to your questions though, so it’d be great if we got an ‘official’ response on the Body Shop/L’oreal crossovers. Although I appreciate that they’re probably a little too in depth to translate all that well into a blog comments box!

    Like or Dislike: Thumb up 0 Thumb down 0

  4. @SS – Hello you!

    I dug this PDF up for you:

    http://www.thebodyshop.com/_en/_ww/services/pdfs/PressRelease/Community_Trade_Coconut_Oil_Samoa.pdf

    That should tell you exactly what kind of support is offered to the communities involved in the Coconut Oil production in Samoa.

    It looks like TBS provide a direct fair income for around 200 workers and subsequent support for the greater community, which as the Brazil Nut Oil/Sesame Seed Oil producers discussed, includes projects like schools, training, health centres etc…

    xx

    Like or Dislike: Thumb up 0 Thumb down 0

  5. Nina says:

    My late godmother worked with women in Africa when Anita Roddick was just starting up. She used to travel between communities teaching women how to make paper out of the plants in the surrounding area (my godmother was an artist) and came into contact with Anita when she became interested in starting a partnership with some women in order to use their paper for Body Shop packaging.
    The partnership that came to fruition from their meeting ended up inthose same women and communities being unbelievably exploited by the Body Shop group – while Anita still managed to come off looking amazing because as soon as you mention “working with communities in Africa” everyone immediately assumes that the company is doing good.
    I’m massively skeptical about this whole presentation – the fact that they even feel the need to publicize the “good” that their work is doing seems suspicious to me – surely it would speak for itself?

    Like or Dislike: Thumb up 0 Thumb down 0

  6. @Sarah, I’ve got a reply from TBS, but I can see it doesn’t really answer what you were asking chick, sorry about that:

    “Every one of The Body Shop® products is animal cruelty free and vegetarian. In fact we were the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy and recently tributed the RSPCA Lifetime Achievement Award for our long-standing stance against animal testing for cosmetic purposes.”

    Like or Dislike: Thumb up 0 Thumb down 0

  7. @SS – they wanted to reply to you aswell lovely:

    “As with all our Community Trade producers The Body Shop Community Trade team ensures that the producers receive a fair price for their product.

    We trade with Women In Business an NGO (Non Governmental Organisation) based in the Samoa, not to be confused with American Samoa a protectorate of USA”

    Hope that helps xx

    Like or Dislike: Thumb up 0 Thumb down 0

  8. I’ve always been a big supporter of The Body Shop but not really because of their Community Trade involvement, though it’s a plus. I find the products good quality for a decent price and have used them for years.

    Like or Dislike: Thumb up 0 Thumb down 0

  9. Sarah says:

    Hullo again – I just came back and caught up with this thread (I was wondering about it as I stood in the shower, heh). Should really turn on notifications. Thanks for asking them for me and for passing on the response. Shame it was just PR fluff, but I do ‘preesh you following up v much.

    2013 is when the last exceptions to the EU animal testing rules will cease and it will be entirely illegal to market or sell animal tested products or ingredients in the UK, according to this site. Basically everybody should have been winding down on doing it since 2003 and finding alternatives to it, and 2013 is the absolute deadline for the stragglers. Funny how massive, well funded, powerful companies like L’Oreal, Procter &Gamble, and Johnson & Johnson don’t seem to have gotten round to it yet, isn’t it?

    Can’t wait til 2013 when I can buy L’Oreal and other animal-testing-at-present brands again. I’ve been boycotting for years now and I miss out on all sorts of Lancome etc goodness as a result.

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Not another Yves Rocher Taupe? FFS...

Sorry ladies, I got taup-ally happy with my Yves Rocher ordering didn’t I?  This is the last one… I promise (until the next time). You’ll …

Here Come The Girls... Boots NEW Christmas ad airs tonight!

The U.S. have always been big on their Christmas ad extravaganzas but historically, in the UK… the only way we could tell that it was …

Nails Inc. Belgrave Place - NOTD

Nails Inc still isn’t a favourite brand of mine.  I find the formula a little too thick – great for achieving opacity in 2 coats or …

Urban Decay Super-Saturated High Gloss Lip Color in Big Bang

With their palettes taking main stage, it’s easy to forget about Urban Decay’s other product releases and this Autumn sees quite a few new introductions …

Revlon Grow Luscious Mascara Review

The new Revlon Grow Luscious mascara had me all confused.  It promises to promote stronger, longer lashes and with all these ‘lash enhancing’ products entering …

Sometimes things just turn out that way...

… an accidental case of perfect timing. As the death knell sounds for the final issue of Britain’s biggest-selling newspaper The News of The World …

Inexpensive Beauty Find: Colour block your bathroom with Fred Butler!

I haven’t really gotten on board with the whole colour-blocking thing yet, I mean sure — if I buy a dress that makes use of …

The Lipstick League – week of 12.9.11

Question of the Week: – What is your favorite makeup collection or limited edition product this fall? Answer: – Easily Lancome’s French Touch Absolu Lipstick …

NOTD - Courtesy of LionLovingTiger...

…my new Nails Inc. polishes! I won these in LionLovingTiger‘s most fabulous giveaway Look! L-R: Victoria, Brook Street, Pelham Crescent, London Nights, Tate 5 new …

Go #RetroGlam with Rimmel London! #ModMonday (Sponsored)

If you could take just one period from history and transplant its looks, style, and fashion into this century… you’d be hard-pushed to pick a …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads