Estee Lauder… rolling with the times (what a shame)

Posted by Lipglossiping On April - 24 - 2010

We’re used to seeing beauties Hilary Rhoda, Carolyn Murphy, Liz Hurley and Gwyneth Paltrow grace the Estee Lauder campaigns, but now we’ll be seeing these two lovelies aswell:

Constance Jablonski is a french model hailing from Lyon, she’s been very much in demand on the catwalks recently, featuring in shows such as Derek Lam, Donna Karan, Ralph Lauren and Michael Kors to name but a tiny few.

Liu Wen, China’s brightest fashion star broke through in 2008 and has walked shows such as Alexander Wang, Fendi and Balenciaga.

Estee Lauder are moving with the times…  they’re blatantly working very hard to shift that association as being a bit of a ‘granny’ brand.

Jane Hertzmark Hudis, Global Brand President of Estée Lauder says:

“We are thrilled to introduce Constance and Liu Wen to women around the world. Both models have the style and confidence that reflects Estée Lauder’s modern vision of global beauty.”

Personally… I totally associate the Estee Lauder brand with rich old ladies, maybe I always will… but for me, that’s not a bad thing.  Those rich old ladies don’t put up with shit and as a result, I’ve generally found EL counter staff to be among the best, with the products to match.

There’s something to be said for being the matriarchs… they have their niche, they should embrace it.


8 Responses to “Estee Lauder… rolling with the times (what a shame)”

  1. Yinnie says:

    Old lady brands are amazing, look at chanel!
    and Liu Wen is GORGEOUS. =D

    Like or Dislike: Thumb up 0 Thumb down 0

  2. At least one of their models is Asian…perhaps to appeal to weathly East Asian ladies who would usually shop at Chanel?

    Like or Dislike: Thumb up 0 Thumb down 0

  3. Fei says:

    The both look beautiful, I’m glad that Estee Lauder have chosen an Oriental woman for their campaign. I would definitely pay more attention to their adverts if they had a model that had a similar skintone, haircolour etc to me x

    Like or Dislike: Thumb up 0 Thumb down 0

  4. Dani says:

    i agree with everyone. it’s so nice to see a representation of me in the media somehow. they’re both gorgeous!

    but i can see your point. however, as long as they keep using some older faces as well, i don’t think the “matriarchs” will discontinue using EL. it would be nice to see a campaign that embraces all nationalities and ages.

    -dani
    http://onemustbe.blogspot.com/

    Like or Dislike: Thumb up 0 Thumb down 0

  5. Estee Lauder will always be a granny brand for me too, especially since I grew up with my mum having their products in her makeup bag :P

    I love how Chanel tried to appeal to a younger audience by using Vanessa Paradis for the lipstick campaign, but dude, even though we all know Johnny Depp is with Vanessa Paradis, few of us actually know what she looks like XD so a lot of people just referred to her as the pretty model.

    So yeah, Chanel will always be an older woman brand for me too.

    /tangent

    Like or Dislike: Thumb up 0 Thumb down 0

  6. Julia Arenas says:

    Estee’s products are top notch. My grandmother loved the brand, too but my mother simply loves the quality of their pencils, both for eyes and lips alike. I want to save for a bunch of their Double Wear Stay in Place pencils. I almost used up an eye palette my mom gave me, their shadows are so easy to blend…

    I like that the Pixiwoo (Youtube) sisters Sam and Nic Chapman use Estee Lauder pencils a lot and show that it really is an awesome brand…

    Like or Dislike: Thumb up 0 Thumb down 0

  7. Aleksis says:

    They should focus on just changing the horrible packaging. They do have amazing products though!

    Like or Dislike: Thumb up 0 Thumb down 0

  8. [...] commented a few months back that Estee Lauder were starting to shake things up a bit and get with the [...]

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

George Asda Matte Finish Polish in Twister NOTD

Beautiful shade, great looking finish, 2 easy-to-apply coats and truly, truly inexpensive at £1.50 a bottle. Which is why the terrible wear breaks my heart. …

I may not be the best pastry chef in the world...

…but damn I can make a decent Hob Nob. And now that I’ve blown my own trumpet so voraciously, it’s time to admit that these …

5 of the best... Moody Blue Nail Polishes!

Ok, so these aren’t necessarily ‘moody’ but I didn’t know how to describe them.  I love blue polishes and wanted to do a comparison post …

Food Friday: Fruit, just um… eat it.

I like most food, you may be able to tell from my ongoing battle with being a greedy bitch that I’m not mega-fussy with what …

Requested: Benefit Pillow Talk vs. Clarins Paradise Pink

This is for the lovely Deborah at ThisWeekIHaveMostly… who requested a couple of lip swatches before the weekend from my recent Hot Pinks post. Hope …

The Body Shop Hair Chalks new for Spring 2014

Launching in February are a duo of bright hair chalks from The Body Shop…. perhaps not the usual release you’d expect from the British brand …

Red Lips Day 2: MAC Cockney Lipstick

So, I’m on to Day 2… I haven’t counted my lipsticks so I’m not sure how far this is going to take me and I’m …

How often do you replace your sunscreen?

We all know we need to wear it, we all have our favourite brand(s) and we all know that we need to reapply it throughout …

NOTD - Nails Inc. - Jermyn Street

So, my Nails Inc. freebie arrived (I bet Nails Inc. HQ was positively buzzing with nail polish elves fulfilling orders last week). I ordered Jermyn …

Niche Fragrances? Escentual.com has 'em by the err... bottle-load

So, you know… I’m developing an expensive interest in fragrance. I thought it wouldn’t happen… I still have to work very hard to look beyond …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

  • Categories

  • Archives

  • Admin

  • Ads