Estee Lauder… rolling with the times (what a shame)

Posted by Lipglossiping On April - 24 - 2010

We’re used to seeing beauties Hilary Rhoda, Carolyn Murphy, Liz Hurley and Gwyneth Paltrow grace the Estee Lauder campaigns, but now we’ll be seeing these two lovelies aswell:

Constance Jablonski is a french model hailing from Lyon, she’s been very much in demand on the catwalks recently, featuring in shows such as Derek Lam, Donna Karan, Ralph Lauren and Michael Kors to name but a tiny few.

Liu Wen, China’s brightest fashion star broke through in 2008 and has walked shows such as Alexander Wang, Fendi and Balenciaga.

Estee Lauder are moving with the times…  they’re blatantly working very hard to shift that association as being a bit of a ‘granny’ brand.

Jane Hertzmark Hudis, Global Brand President of Estée Lauder says:

“We are thrilled to introduce Constance and Liu Wen to women around the world. Both models have the style and confidence that reflects Estée Lauder’s modern vision of global beauty.”

Personally… I totally associate the Estee Lauder brand with rich old ladies, maybe I always will… but for me, that’s not a bad thing.  Those rich old ladies don’t put up with shit and as a result, I’ve generally found EL counter staff to be among the best, with the products to match.

There’s something to be said for being the matriarchs… they have their niche, they should embrace it.


8 Responses to “Estee Lauder… rolling with the times (what a shame)”

  1. Yinnie says:

    Old lady brands are amazing, look at chanel!
    and Liu Wen is GORGEOUS. =D

  2. At least one of their models is Asian…perhaps to appeal to weathly East Asian ladies who would usually shop at Chanel?

  3. Fei says:

    The both look beautiful, I’m glad that Estee Lauder have chosen an Oriental woman for their campaign. I would definitely pay more attention to their adverts if they had a model that had a similar skintone, haircolour etc to me x

  4. Dani says:

    i agree with everyone. it’s so nice to see a representation of me in the media somehow. they’re both gorgeous!

    but i can see your point. however, as long as they keep using some older faces as well, i don’t think the “matriarchs” will discontinue using EL. it would be nice to see a campaign that embraces all nationalities and ages.

    -dani
    http://onemustbe.blogspot.com/

  5. Estee Lauder will always be a granny brand for me too, especially since I grew up with my mum having their products in her makeup bag 😛

    I love how Chanel tried to appeal to a younger audience by using Vanessa Paradis for the lipstick campaign, but dude, even though we all know Johnny Depp is with Vanessa Paradis, few of us actually know what she looks like XD so a lot of people just referred to her as the pretty model.

    So yeah, Chanel will always be an older woman brand for me too.

    /tangent

  6. Julia Arenas says:

    Estee’s products are top notch. My grandmother loved the brand, too but my mother simply loves the quality of their pencils, both for eyes and lips alike. I want to save for a bunch of their Double Wear Stay in Place pencils. I almost used up an eye palette my mom gave me, their shadows are so easy to blend…

    I like that the Pixiwoo (Youtube) sisters Sam and Nic Chapman use Estee Lauder pencils a lot and show that it really is an awesome brand…

  7. Aleksis says:

    They should focus on just changing the horrible packaging. They do have amazing products though!

  8. […] commented a few months back that Estee Lauder were starting to shake things up a bit and get with the […]

Leave a Reply

RANDOM

Butter London: HRH (Cadbury's Purple Ahoy!)

I think that when a girl is born, she’s born with two things: 1). girly bits and 2). a unwaivering adoration for “Cadbury’s purple”.  Butter …

Pink Week: Clinique Limited Edition Great Lips, Great Cause Key Ring

What is it? The GREAT LIPS, GREAT CAUSE KEY RING features a heart-shaped ribbon charm, Clinique “C” charm and three mini Long Last Glosswear SPF …

Stiletto Nails...

So um… Stiletto Nails… Would you? Nails like this generally polarise opinion.  I know some people genuinely feel repulsed by very long nails let alone …

Ciate - Fun Fair NOTD

I always protest that I don’t like pastels… and on paper, I don’t.  They’re insipid and make my hands look pudgy and blotchy.  I know …

BBLL – Saturday 20th March 2010

~ Over at theNotice, Rae shares an amazingly pigmented bright blue eye — done with shadows from the drugstore! ~ This week, Louise gets an …

Lush launch LE Cyclists Repair Kit

From the 1st June 2010, staff from Lush Cosmetics are embarking on a nationwide cycle journey that will encompass each and every Lush store in …

Butter London Giddy Kipper NOTD

Autumn 2013 saw Butter London release Giddy Kipper, a vibrant blue polish with a hidden shimmer that seemed somehow better-suited to Summer than Fall (as …

Some visual fragments of my week

Don’t forget that my Escentual.com French Pharmacy giveaway is closing tonight, entry is open worldwide so do get ’em in before midnight GMT.  I’ve got …

Urban Decay Book of Shadows III - NYC

I took delivery of my Urban Decay Book of Shadows III yesterday!  Well… when I say ‘took delivery’, whoever Debenhams use as a courier left …

Leila. Today, you are FIVE!

I usually have a little more time to myself while writing my annual birthday letter to you beautiful, but just last week… we welcomed your …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads