We’re used to seeing beauties Hilary Rhoda, Carolyn Murphy, Liz Hurley and Gwyneth Paltrow grace the Estee Lauder campaigns, but now we’ll be seeing these two lovelies aswell:
Constance Jablonski is a french model hailing from Lyon, she’s been very much in demand on the catwalks recently, featuring in shows such as Derek Lam, Donna Karan, Ralph Lauren and Michael Kors to name but a tiny few.
Liu Wen, China’s brightest fashion star broke through in 2008 and has walked shows such as Alexander Wang, Fendi and Balenciaga.
Estee Lauder are moving with the times… they’re blatantly working very hard to shift that association as being a bit of a ‘granny’ brand.
Jane Hertzmark Hudis, Global Brand President of Estée Lauder says:
“We are thrilled to introduce Constance and Liu Wen to women around the world. Both models have the style and confidence that reflects Estée Lauder’s modern vision of global beauty.”
Personally… I totally associate the Estee Lauder brand with rich old ladies, maybe I always will… but for me, that’s not a bad thing. Those rich old ladies don’t put up with shit and as a result, I’ve generally found EL counter staff to be among the best, with the products to match.
There’s something to be said for being the matriarchs… they have their niche, they should embrace it.