Illamasqua – Art of Darkness Autumn/Winter 2010

Posted by Lipglossiping On August - 23 - 2010

If you ever need a brand to remind you that it ain’t just about the pretty pretty, Illamasqua is a pretty good choice to be the one to do it.

Art of Darkness is their new Autumn/Winter collection for 2010, and if there’s one thing they do very well indeed…  ‘Dark’ just about sums it up.

Launching nationwide on the 16th September, the collection will introduce new liquid eyeliners priced at £16.50 each called Precision Inks.  An antiqued gold going by the name Alchemy (as seen in the above image) and the usual ever-useful black.

I’ve also heard tales of other new delights including a shimmering teal green nail polish called Viridian, which I think is safe to assume can be spotted in the above campaign image… and to complete your Christmas mani?  A metallic red going by the name Scarab.

If that weren’t enough to whet your appetite… how about a new gold powdered metal or a vampy intense lipgloss?

Are you looking forward to the new Illamasqua collection or have we seen it all before?

11 Responses to “Illamasqua – Art of Darkness Autumn/Winter 2010”

  1. deborah says:

    A bit too dark for my tastes to be honest. But interesting visuals.

  2. caz says:

    Scarab…what a delightful name..I must have it!

  3. I generally do think I’ve seen at least most of it before- but the swatches I’ve seen of those liquid liners have me thinking twice. The black is so inky, smooth, and opaque that I honestly thought it was digitally enhanced on Illamasqua’s blog until I saw the review on MakeupGeek. Sure, it’s pricey for a black liquid liner, but I still might have to get it…and I can’t just order one thing, can I?

  4. I really don’t get the hype on this brand. The ethos is great but the products I’ve tried just don’t live up to it. And they’re really not purse-friendly either. I guess if I had nails (unbitten ones) I might be more excited because the nail polish does seem to be the one thing they can do from what I’ve read. I probably wouldn’t hold it against them if they knocked a few quid off the prices either!

  5. rhamnousia says:

    Vampy! Much like the author this blog herself 😉

    I was going to say that I’m going off Illamasqua as all their ads seem the same in the that they’re always dark and brooding whereas other brands switch it up.

    But then I saw the photos and I’ve been converted. Their shots ARE always dark and brooding but they always show different things if you get what I mean? They don’t just apply makeup and leave it, they get really creative with it like the gems on the hands, I like that .

  6. Georgie says:

    Oh wow o_O! Such art I love it.


  7. Emily says:

    One word – wow!

  8. baby in a corner says:

    i’m looking forward to this! vampy is back which is exciting!

  9. Lillian says:

    Oooh it’s so exciting! I love how they always do something unusual.

  10. VexintheCity says:

    The polish sounds interesting, but by the sounds of it I have a Misa dupe in the wings already. I need to see the collection in the flesh.

  11. Illamasqua need to open a counter in my state already, because I’m gonna be all over that ish! I love their philosophy on makeup and their collections so.damn.much

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