ELLE Celebrate their 25th Anniversary with Mavala!

Posted by Lipglossiping On September - 1 - 2010

Be still my beating heart.

It’s perfect.

To celebrate ELLE’s 25th anniversary, the magazine has collaborated with Mavala to bring us a unique Limited Edition nail shade and I’ve been sent a sample to show you.

I die…. I really can’t overestimate just HOW much I love this colour.  Grey meets Purple (Grurple!) in the perfect spot under the raincloud and they do a little dance as the sun goes down.

3 coats to achieve the above finish, although 2 will do for an opaque result.  The third coat covered over a couple of drag marks that developed at the base of the nail.  The finish is glossy and creamy… add a shiny top coat and you’ve got a beautiful glass-like cream that looks perfectly smooth (even on my slightly ridged thumbnail).

Tip wear sets in a little too quickly for my liking, but you know that I’m probably going to forgive it everything because of the shade.

Mavala’s ELLE (£3.95) launches today (1st September 2010) and is exclusive to John Lewis stores.

17 Responses to “ELLE Celebrate their 25th Anniversary with Mavala!”

  1. liloo says:

    gruple = lol
    this shade is very you, love it x

  2. This looks absolutely luscious. I received my Elle 25th anniversary issue in the mail last night and I couldn’t be more excited. I adore this colour too – a diversion on the way home may be required!

  3. Catriona says:

    Love it! Why is it I won’t be near a John Lewis for another week, when it’ll probably be sold out?! :(

  4. Julia says:

    Grurple…it sounds like someone burped while saying “purple” :)

    It’s a pretty sophisticated shade and looks lovely on you.

  5. Shifa says:

    this color is to die for!

  6. Its not available on the website and I so want it :(

  7. Tass says:

    Nail envy! This is just the shade I’ve been looking for. It’s gorgeous.

  8. leigh says:

    I bought this in John Lewis last week and am wearing it just now, it’s like a darker version of Essie’s Chinchilly. I did wonder why I couldn’t find any trace of it on the web but now it makes sense.

  9. I LOOOOVE this color! Too bad I’m in the US … will just have to continue getting my taupe (er, grurple) fix from Metro Chic, I guess!

  10. AlicatAHL says:

    I bought mine yesterday at John Lewis, along with another one I think is called Velvet. Can’t wait to try it, only problem I have is my nails have peeled at the tips, and polish doesn’t stay on longer than a day. I’ll have to let them grow out a bit before I indulge myself.

    Has anyone got any solutions for peeling nails? Mine are ridiculously bad.

    • Deborah says:

      Hi there,

      I do the PR for Mavala and would be more than happy to send you a couple of Mavala’s treatment problems to try… drop me a line to discuss further if you wish.

      So glad you’re all liking the Mavala ELLE and a big “Thanks” to Lipglossiping for posting on it! xx

  11. Beautywoome says:

    That is almost the perfect Greige (or Gruple. Nice one) to have every existed. Well done Mavala. And you do a crack job at painting your nails every time. They look better than most professional jobs!

  12. Sarah says:

    I got this sent through also, and thought of you as soon as I saw it. I like it very much too, although I thought it was a little bit similar to other things that are around.

  13. stylefrost says:

    How gorgeous is this colour! I must have it, perfect purpley grey colour! love it!

  14. martine says:

    I bought this today and I do like it, but wish it was a bit more purple. Think this would bring it to life a bit more.

  15. Kimberley says:

    Never tried this brand before, think i’ll have to give them a go! Beautiful colour!


  16. Ellie Balfe says:

    OOh, I love it…I wonder if it will be sold in Ireland?

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