The tale of David and Goliath…

Posted by Lipglossiping On September - 21 - 2010

…or Gufic Biosciences Ltd. and Estee Lauder.

I remember reading about the case of an Indian manufacturer of a herbal based stretch mark cream a couple of years ago.

Since 1998, Gufic Biosciences Ltd. had been using the name SkinCliniq Stretch Nil for their popular lotion and when Estee Lauder brought their brand Clinique into the country some years later… Lauder were unimpressed by the brand’s use of the word “Cliniq”.

Lauder brought a succesful injunction against the Indian brand in 2008 which prevented Gufic from using the word Cliniq while selling its products.

Last month, Gufic Biosciences Ltd. won its legal battle against the cosmetic giant.

The judge ruled that Gufic’s use of the world ‘Cliniq’ in its product is not identical or deceptive to Estee Lauder’s ‘Clinique’.

It was also noted that the major price difference between the two brands ensures no potential for confused consumers when shopping.  Gufic’s SkinCliniq Stretch Nil retails at around $5 for 100ml of product.  Hardly high-end pricing.

And perhaps even more importantly… Estee Lauder didn’t even enter Clinique into the Indian market until 2007.  Nearly 10 years after Gufic Biosciences Ltd. began selling SkinCliniq Stretch Nil.

I do love it when a bit of good old-fashioned common sense reigns supreme.


14 Responses to “The tale of David and Goliath…”

  1. Scientific Housewife says:

    I love when the little guy wins. Some of these big companies just lock up legal battles for years and years and it’s quite silly.

  2. It’s about time when a small company wins stuff like this!

  3. Ally says:

    Common sense exactly. This made me laugh.

  4. Alexia says:

    Something massively gratifying about this. Unfortunately, for every one of these positive stories there are 200 others where the bulging corporate muscle squishes the little guy like a fly.

    This is what is so brilliant about the blogging community right now, 10 years ago no-one would have been able to publish a story like this for fear of ad funding withdrawal reprisals.

  5. beautywoome says:

    It’s just really bad business to act like that and big brands don’t seem to realize that they’re going to get outed for doing it now that there is a real-time news source – blogs! Seriously, EL (even though I love some of your stuff) – do you have to be a bully?!

  6. Katie says:

    Estee Lauder = doucebags.

  7. Thank god for that, I would’ve headdesked if Estee Lauder had won. Big bullies.

Leave a Reply

RANDOM

Deal Alert: Cult Beauty D.J.V. Beautenizer Fiberwig LX Mascara GWP

Starting tomorrow morning and lasting for 48hrs only, receive a free D.J.V. Beautenizer Fiberwig LX Mascara (worth £18) with any CultBeauty order over £40.  Perhaps …

Deal Alert: A covetable Jimmy Choo gift with purchase!

Some “gift with purchases” are predictable but useful.  Some GWPs make you wonder why the marketers bothered, and some… well, some make you tear down …

Filipino Makeup! 4U2 I-Pro Professional Eye Make-Up Palette in Contemporary

I promised some decent swatches of some of the goodies that my beautiful friend Julia sent me from her home country, the Philippines!  Is there …

Inexpensive Beauty Find: YSL Water Resistant Eye Shadow in Amethyst Grey

Inexpensive and YSL.  Not two words that you’d usually find in the same sentence but as I was browsing some of my usual late-night shopping …

Beam me up, Spotty!

LMS Spotlights are described as a new skin care range that uses red light therapy, a natural skin treatment that’s clinically proven to help clear …

Skincare goes minimal (and really rather good!)

Take a stroll through Soho and you’d be hard-pressed not to end up in Japanese store MUJI…  There’s something about that small store on Carnaby …

NOTD - Barielle Shades - Make it a Latte

I’m supposed to be chopping my nails off in my 6 weekly “prune” but I want to enjoy them being long for just a while …

Red Lipped Readers – Part Five!

1.  Shannon shows us how to go bright with NYX lip liner in Orange paired with a slick of Carmex to gloss it up! 2.  …

Free BarryM Makeup Kit with News of the World at Superdrug

I received this email in my inbox yesterday and thought it may be of interest to some of my UK ladies. The blurb: We’ve got …

Guest Review - The Balm to the Rescue

Big thanks to the lovely Shifa from Get Gawjus for guest reviewing this for me, go check the lovely lady out! I am probably the …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads