The tale of David and Goliath…

Posted by Lipglossiping On September - 21 - 2010

…or Gufic Biosciences Ltd. and Estee Lauder.

I remember reading about the case of an Indian manufacturer of a herbal based stretch mark cream a couple of years ago.

Since 1998, Gufic Biosciences Ltd. had been using the name SkinCliniq Stretch Nil for their popular lotion and when Estee Lauder brought their brand Clinique into the country some years later… Lauder were unimpressed by the brand’s use of the word “Cliniq”.

Lauder brought a succesful injunction against the Indian brand in 2008 which prevented Gufic from using the word Cliniq while selling its products.

Last month, Gufic Biosciences Ltd. won its legal battle against the cosmetic giant.

The judge ruled that Gufic’s use of the world ‘Cliniq’ in its product is not identical or deceptive to Estee Lauder’s ‘Clinique’.

It was also noted that the major price difference between the two brands ensures no potential for confused consumers when shopping.  Gufic’s SkinCliniq Stretch Nil retails at around $5 for 100ml of product.  Hardly high-end pricing.

And perhaps even more importantly… Estee Lauder didn’t even enter Clinique into the Indian market until 2007.  Nearly 10 years after Gufic Biosciences Ltd. began selling SkinCliniq Stretch Nil.

I do love it when a bit of good old-fashioned common sense reigns supreme.


14 Responses to “The tale of David and Goliath…”

  1. Scientific Housewife says:

    I love when the little guy wins. Some of these big companies just lock up legal battles for years and years and it’s quite silly.

    Like or Dislike: Thumb up 0 Thumb down 0

  2. It’s about time when a small company wins stuff like this!

    Like or Dislike: Thumb up 1 Thumb down 0

  3. Ally says:

    Common sense exactly. This made me laugh.

    Like or Dislike: Thumb up 0 Thumb down 0

  4. Alexia says:

    Something massively gratifying about this. Unfortunately, for every one of these positive stories there are 200 others where the bulging corporate muscle squishes the little guy like a fly.

    This is what is so brilliant about the blogging community right now, 10 years ago no-one would have been able to publish a story like this for fear of ad funding withdrawal reprisals.

    Like or Dislike: Thumb up 0 Thumb down 0

  5. beautywoome says:

    It’s just really bad business to act like that and big brands don’t seem to realize that they’re going to get outed for doing it now that there is a real-time news source – blogs! Seriously, EL (even though I love some of your stuff) – do you have to be a bully?!

    Like or Dislike: Thumb up 0 Thumb down 0

  6. Katie says:

    Estee Lauder = doucebags.

    Like or Dislike: Thumb up 0 Thumb down 0

  7. Thank god for that, I would’ve headdesked if Estee Lauder had won. Big bullies.

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Wordless Wednesday & A Little Giveaway

<Rolf Harris>Can you tell what it is yet?</Rolf Harris> There’s a little prize* for the first person to guess correctly.  Hope it’s not too easy …

Jimmy Choo FLASH, launches nationwide today.

After enjoying a fortnight-long exclusive at Debenhams, the latest fragrant release from Jimmy Choo, FLASH launches nationwide today.  The story behind the scent supposedly begins …

Low Fat Mango Frozen Yoghurt (without an ice-cream maker)

First of all, I want to apologise for another foodie post.  I realise that Lipglossiping isn’t a food blog and that I may be alienating …

What's happening over at HQHair?

An official statement on the current HQHair situation: Unfortunately HQ Hair went into administration last week.  However in a bid to save the brand and …

BBC Children in Need Appeal Day at Boots HQ

Thirty One years.  That’s how long the BBC’s Children in Need appeal has been raising money for disadvantaged children in the UK.  We’re all familiar …

Advance Sale Warning! Little BU Nail polishes, £5 each...

Among an ever-increasing tide of Mother’s Day press releases, I spotted one subject line milliseconds after deleting (itchy trigger finger) that had me scrambling through …

An Armani FOTN courtesy of Cesar Santos

You’re gonna have to excuse the late-night point & shoot pictures, these were taken at around 11pm and I’d just dragged my tired bum through …

Project Angel - Pampering Aussie Style

On Saturday, I headed to London with my sister-in-law Helen and my cousin Angela.  We were excited to hit the shops, mainline some hazelnut lattes …

Deal Alert: Agent Provocateur at CheapSmells.com (and a fragrance review!)

Still sitting down there in my wishlist purely because I’m a lazy oaf who hasn’t updated yet, sits the fragrance Agent Provocateur. CheapSmells.com are currently …

Paul & Joe Summer 2010 Sahara Sparkles Collection

Paul & Joe‘s Summer collection is due out today!  Well…. the rest of it anyway.  Two of the lip products have been available since the …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads