The tale of David and Goliath…

Posted by Lipglossiping On September - 21 - 2010

…or Gufic Biosciences Ltd. and Estee Lauder.

I remember reading about the case of an Indian manufacturer of a herbal based stretch mark cream a couple of years ago.

Since 1998, Gufic Biosciences Ltd. had been using the name SkinCliniq Stretch Nil for their popular lotion and when Estee Lauder brought their brand Clinique into the country some years later… Lauder were unimpressed by the brand’s use of the word “Cliniq”.

Lauder brought a succesful injunction against the Indian brand in 2008 which prevented Gufic from using the word Cliniq while selling its products.

Last month, Gufic Biosciences Ltd. won its legal battle against the cosmetic giant.

The judge ruled that Gufic’s use of the world ‘Cliniq’ in its product is not identical or deceptive to Estee Lauder’s ‘Clinique’.

It was also noted that the major price difference between the two brands ensures no potential for confused consumers when shopping.  Gufic’s SkinCliniq Stretch Nil retails at around $5 for 100ml of product.  Hardly high-end pricing.

And perhaps even more importantly… Estee Lauder didn’t even enter Clinique into the Indian market until 2007.  Nearly 10 years after Gufic Biosciences Ltd. began selling SkinCliniq Stretch Nil.

I do love it when a bit of good old-fashioned common sense reigns supreme.


14 Responses to “The tale of David and Goliath…”

  1. Scientific Housewife says:

    I love when the little guy wins. Some of these big companies just lock up legal battles for years and years and it’s quite silly.

  2. It’s about time when a small company wins stuff like this!

  3. Ally says:

    Common sense exactly. This made me laugh.

  4. Alexia says:

    Something massively gratifying about this. Unfortunately, for every one of these positive stories there are 200 others where the bulging corporate muscle squishes the little guy like a fly.

    This is what is so brilliant about the blogging community right now, 10 years ago no-one would have been able to publish a story like this for fear of ad funding withdrawal reprisals.

  5. beautywoome says:

    It’s just really bad business to act like that and big brands don’t seem to realize that they’re going to get outed for doing it now that there is a real-time news source – blogs! Seriously, EL (even though I love some of your stuff) – do you have to be a bully?!

  6. Katie says:

    Estee Lauder = doucebags.

  7. Thank god for that, I would’ve headdesked if Estee Lauder had won. Big bullies.

Leave a Reply

RANDOM

Lanolips are coming to the UK!

My love for these Aussie tubes of lip-loving lanolin have been well documented on this here blog and I’m excited to announce that from September …

Inexpensive Beauty Find: Baci False Eyelashes

BuyEyelashes.co.uk got in touch with me a little while ago to tell me about one of their newest brands, Baci.  Known more traditionally for their …

Alice in Wonderland Palette buy ONLINE NOW

I guess it didn’t want to be late, for a very important date! *groan* Click the image for more info! Enter code SHD1 upon checkout …

Boots to withdraw British beauty brand Ruby & Millie from stores

I was quite sad to read this piece of news yesterday afternoon! After 13 years as a mainstay on the British high street Boots UK …

Weight Watcher's Weekly Challenge. The Mental Plateau.

This isn’t actually the title of this week’s official challenge.  You see, I read this week’s challenge about taking “me time” to assess your weight …

It's a dark, dark day.

I am bereft. I scrimped, I saved and I ignored my student loan to save all my pennies for my baby Canon back in 2007. …

The Art of Christmas Gifting 010: Timothy Han Luxury Candles

If you’re still searching for a perfect gift for that more discerning member of the family *cough* (Mum) *cough*, you should point your browser in …

Help Help! I have triangle hair!

Dudes… seriously, I’m in trouble.  I’m going up to the in-laws in about 4 days and I look like an idiot. Some of you may …

Who needs the Costas? Duty Free prices this Summer at Debenhams!

I’ve just received word of something tres exciting to interrupt a boring Monday! Debenhams have announced today that they’ll be slashing the VAT on over …

More than just mineral? NATOrigin Loose Powder Foundation

If I concentrate hard enough, I can hear my Nan speaking to me in her sing-song valleys accent.  She’s saying: “There was a little girl, …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads