The tale of David and Goliath…

Posted by Lipglossiping On September - 21 - 2010

…or Gufic Biosciences Ltd. and Estee Lauder.

I remember reading about the case of an Indian manufacturer of a herbal based stretch mark cream a couple of years ago.

Since 1998, Gufic Biosciences Ltd. had been using the name SkinCliniq Stretch Nil for their popular lotion and when Estee Lauder brought their brand Clinique into the country some years later… Lauder were unimpressed by the brand’s use of the word “Cliniq”.

Lauder brought a succesful injunction against the Indian brand in 2008 which prevented Gufic from using the word Cliniq while selling its products.

Last month, Gufic Biosciences Ltd. won its legal battle against the cosmetic giant.

The judge ruled that Gufic’s use of the world ‘Cliniq’ in its product is not identical or deceptive to Estee Lauder’s ‘Clinique’.

It was also noted that the major price difference between the two brands ensures no potential for confused consumers when shopping.  Gufic’s SkinCliniq Stretch Nil retails at around $5 for 100ml of product.  Hardly high-end pricing.

And perhaps even more importantly… Estee Lauder didn’t even enter Clinique into the Indian market until 2007.  Nearly 10 years after Gufic Biosciences Ltd. began selling SkinCliniq Stretch Nil.

I do love it when a bit of good old-fashioned common sense reigns supreme.


14 Responses to “The tale of David and Goliath…”

  1. Scientific Housewife says:

    I love when the little guy wins. Some of these big companies just lock up legal battles for years and years and it’s quite silly.

    Like or Dislike: Thumb up 0 Thumb down 0

  2. It’s about time when a small company wins stuff like this!

    Like or Dislike: Thumb up 1 Thumb down 0

  3. Ally says:

    Common sense exactly. This made me laugh.

    Like or Dislike: Thumb up 0 Thumb down 0

  4. Alexia says:

    Something massively gratifying about this. Unfortunately, for every one of these positive stories there are 200 others where the bulging corporate muscle squishes the little guy like a fly.

    This is what is so brilliant about the blogging community right now, 10 years ago no-one would have been able to publish a story like this for fear of ad funding withdrawal reprisals.

    Like or Dislike: Thumb up 0 Thumb down 0

  5. beautywoome says:

    It’s just really bad business to act like that and big brands don’t seem to realize that they’re going to get outed for doing it now that there is a real-time news source – blogs! Seriously, EL (even though I love some of your stuff) – do you have to be a bully?!

    Like or Dislike: Thumb up 0 Thumb down 0

  6. Katie says:

    Estee Lauder = doucebags.

    Like or Dislike: Thumb up 0 Thumb down 0

  7. Thank god for that, I would’ve headdesked if Estee Lauder had won. Big bullies.

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

You must be logged in to post a comment.

RANDOM

China Glaze Summer Neons collection: Hang Ten Toes NOTD

I’m not really down with surfing jargon but I have totally watched Point Break as many times as the next girl, perhaps even more… sometimes …

Urban Decay Black Palette - Simple FOTD

I ‘created’ (ooh get me!) this FOTD using the new Urban Decay Black Palette before I discovered the beauty of these shadows over Fyrinnae’s Pixie …

Free Nails Inc. Polish with InStyle Magazine

The cover of June’s InStyle magazine will feature a free full size bottle of Nails Inc. polish worth £10.50. 3 colours to choose from: Berry, Bare …

Fake Bake launch new range at New Look

Fake Bake have introduced a new range instore at New Look designed to appeal to High Street bargainistas! Four paraben-free products to fulfill your self-tan …

Boots 17 Cosmetics Matte Top Coat Nail Polish

Last year, they were everywhere and they divided opinion.  Some loved ‘em, some hated ‘em. What am I talking about?  Matte Nails of course! 17 …

I spoke too soon…

Just before midnight, this happened: These were taken at about 2am (leaning out my bedroom window)… it *never* snows like that here.  I’m almost tempted …

Photo Diary: An afternoon in Brighton!

As I’m writing this, it’s just gone 1am and I’ve not long got home from Brighton after spending a day enjoying the shops, doughnuts, sights, …

Tealing kinda blue! Boots No7 Stay Perfect Nail Colour in Cruising

Whenever I get given one of those nifty till spits treating me to X amount off Boots No7, I make a beeline.  Well, two actually… …

Estee Lauder Daywear BB (Beauty Benefit) Creme

Firstly, I’d like to say a big hoorah for a “western” BB Cream with a decent SPF rating.  The Estee Lauder Daywear BB Creme* comes …

Barielle – Unraveled Rust NOTD

Continuing with the Barielle A/W Style in Argyle collection, we’re just over halfway through and can you guess what today’s shade variation is? Can you? …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Urban Decay 15-Year Anniversary 24/7 Glide-On Eye Pencil Set

This here post be ALL about the pictures… The Packaging… The Pencils… The Swatches… The Thoughts… Urban Decay’s 15-Year Anniversary 24/7 Glide-On Pencil Set* is …

  • Categories

  • Archives

  • Admin

  • Ads