Avon SuperShock Gel Eyeliner – Review & Comparison

Posted by Lipglossiping On October - 15 - 2010

So, the other day/week/month…. whenever it was (they’re blurring)… I told you about the new Avon SuperShock Gel Eyeliners that I’d had a look at during the Avon Christmas collex launch.   I also told you about not being able to remove them with plain ol’ soap and water which resulted in me looking a bit grubby while I was on an overnighter in London.

I thought I’d compare it a little more closely to some of the other eyeliners I have in my stash that are generally well-regarded throughout the blogging community… so without further ado…

It’s got that fancy-schmancy luxe lace packaging going on… I’ve noticed that these eyeliners have currently disappeared from the website, so I’m guessing that’s ‘cos they’re about to be relaunched in the new packaging for Xmas.

Not retractable or any of that jazz, just your standard-looking eye pencil!

The black is VERY black.  Pigmented to the max and easily the softest eye pencil I own.  I barely need to touch this to my eyelid to create a defined and solid line.  Can you say impressive?  As with most soft/glidey eyeliners, it does mean that this needs more frequent sharpening than it’s counterparts… but your poor sensitive eyelids will thank you for the drag-free application.

Here’s 4 of some of the most highly regarded pencil eyeliners available.  I think you might be able to clearly pick out which packs the biggest punch in terms of pigmentation no?  The above artistic squiggles show one swipe each.

How about lasting power?  I swiped MULTIPLE times over my entire hand with a wet wipe…

Urban Decay… as much as I love you… you fail.

GOSH?  Close… but no cigar.

MUFE performed slightly better than Avon in the longwear test (conducted whilst I was wearing something that looked nothing like an official lab coat – probably my pyjamas) but the pigmentation just wasn’t there to begin with.

So… finally… how about a price comparison?

MUFE – £11.50
Avon – £6.00
GOSH – £4.99
Urban Decay – £11.50

There are a few other factors to take into consideration.  Of all ranges, Avon has the least shades available… I think there are only around 3 or 4, so great coloured eyeliners will still have to be sought elsewhere…

…But if you’re looking for a fabulously pigmented, long-lasting black eyeliner that won’t break the bank.  Better make friends with your local Avon lady (or yano, do the modern thang and head here).


I received a sample of the Avon SuperShock Gel Eyeliner in Silver as a few of you requested swatches… here are the pictures.  I really do recommend these liners without hesitation.

35 Responses to “Avon SuperShock Gel Eyeliner – Review & Comparison”

  1. Amee says:

    I must say its an awesome article as u compared all the eye liners all together… thanks a lot.. i think i wil go with Avon’s liner..price is also good..

    My recent post: My Body Shop and Lakme Haul

  2. I was really impressed with this pencil too – I literally had to use a washing-up scourer to remove it from the back of my hand! I found it made my eyes a bit gummy after a while though when I used it on the inner rim of my eyes.

  3. Rhamnousia says:

    Considering the fact that UD is apparently budge proof and it came off that quickly with a wet wipe..I’d agree with you on the fail comment.

    Seems like Avon are on to a winner.

  4. gözde says:

    vuhuu…süpperrr…………. ı m gözde and from turkey :)) ı can speak a few english…. your blog is very nice…. somedays ım reading you :)) if ı can :)) and ıf ı can understand :)) ı love you very much…. mmm, can you ıntroduce to us , which is this eyeliner’s another color is “silver” ? if you can, ı will be very happy….. thank you very very much…..loves :))) (şeyy , ı’m seaching for e mail friend, to talking and imroving my english,can you and the others help me?

  5. kyanvi says:

    oh my gosh… i need to get this avon eyeliner next time as i thought gosh is already my true love. @.@

  6. Anitacska says:

    I might just have to get this then. Have you tested the silver one, is that any good?

  7. Lisa says:

    Go Avon! I do love my purple one lots, I will have to get some of the other shades available as well 😀

  8. karleigh says:

    I’m really looking forward to seeing this collection online, can’t beat a bit of Avon lol

  9. OMG thank you soooooooo much for sharing!! i want goin to buy UD glide pencil..i just never got around to it. Now i know not to waste my time. I going to def add you to my blog roll! have a great day! visit my make up blog when you get a chance. yours is such an inspiration.

  10. tass says:

    Oh wow that is super black! I went straight to the Avon website as soon as I read this. Am I being thick or is it not on there??

    Also, my Gosh eyeliner isn’t as pigmented as your swatch. It barely shows up on my eyelids, was so disappointed. I worshipped UD’s Zero but I think they must have changed their formula over the years because the first one I ever bought (probs about 5 years ago) didn’t budge at all. The one I got with my Naked palette is really creamy and wipes off so easily. They need to sort it out! xx

  11. That new packaging is so cute! I love the SuperShock pencils that I have in steely gray, olive, and plum. It is sad that they have so few colors, but the quality is fantastic, and I’ll definitely continue to buy them :)

  12. Rebecca says:

    I don’t know why Urban Decay’s 24/7 pencil took off and has become popular. I just don’t understand… I prefer Prestige Total Intensity by far. I love Avon over the last few years. They had a liquid liner our at one time, and I swear it was amazing. Pure black pigment that didn’t fade or rub/flake off.

  13. Holy balls that looks AWESOME 😀 I hope they’re available in Australia, I may have to order one!

  14. Maisie says:

    this is pretty creepy, i was planning on getting that supershock gel eyeliner but wasn’t sure. I’m so glad you did a review ^^ thankyouuu! that pigmentation looks amazaing!

  15. gözde says:

    Thank you very very much……with loves…..:) :)

  16. Nazneen says:

    Oh my word, that is BLACK! I have very dark eyes and black lashes and a lot of liners look grey on my eyes. I’m always on the hunt for the blackest shades. Thank you for ending the quest! will definitely be getting my paws on one! x

  17. SoFroLushes says:

    I just got the latest Avon brochure from my rep. Its brochure number 17 and on the fron has christmas tree and a family on there. On page 49 the eyeliner is there selling at £3 and the mascara £5. Just thought I would share with ya’ll.

    I have emailed this post to so many friends at work and they are really impressed and will be buying the Avon one and so will I but for me its because its such bargain and I love a bargain

  18. MidnightDraven says:

    All other Avon eyeliners, I have no problem with.
    I bought the Super Shock in Plumful. The 2 times I’ve tried to use it, its irritated my eyes within 5 minutes.
    I’m not applying it any differently then any of the other eyeliners from Avon [or elsewhere] so I’m not sure what’s different about it that makes it an irritant.

  19. gözde says:

    thank you very very much for introducing the silver one to us….with loves :)) ( sorry to my english is bed but ı love you and ı try to read and understand what you write on your blog)

  20. gözde says:

    thank you…. the first one,ı’m talking with foreign person you know? thats why,ı’m very very happy now….. really,thank you very very much….with loves :)

  21. eva says:

    I got the Supershock liners in Steel (dark grey) and Plumful (name speaks for itself). They’re really good, thanks for the recommendation, Charlotte!

    Btw, next month Avon is introducing 3 new colours (at least here in Estonia). They are Bronze, Khaki Shimmer and Black Shimmer.

    I think a lot of Avon stuff is worth checking out, they have a lot of good stuff, a lot of crap too and then some hidden gems.

  22. Danubia Moro says:

    I wish avon would sell that here in brazil. I saw pixiwoo with this eyeliner and I had to know more about it. Love your blog. Kisses

  23. Lolly says:

    I’ve heard great things about the Avon supershock gel eyeliner and have been combing the internet for a good review. I’ve been looking for an eyeliner for my lower lash line that won’t smudge and make me look like a panda, gel liner is pretty good but it still doesn’t last the whole day without running and smudging a bit (also, I always feel like there is something in my eye when I wear it). I’m def going to get the Avon liner after reading your post, I’ve got the UD 24/7 and Gosh eyeliners so it was fab to see a comparison with those, the Avon liner outdoes the other 2 in every aspect, I can’t wait to get mine!!!! thanks so much for helping me to make up my mind!!

  24. LOTTA says:

    I’ve just bought the Supershock in black and Khaki and I must say I’m impressed. But…you mention sharpening it. Can you? I expected it to twist up but it doesn’t so I’m now concerned it won’t last very long at all! :(

  25. LOTTA says:

    Thanks. Tried it and it works.!

  26. Karina says:

    I would LOVE this eyeliner but they don’t sell it in ‘ol New Zealand…. Might have to find a British friend and convince them to send it over…

  27. Dishay says:

    -gets all starry eyed and whatnot-
    I need it.

  28. June says:

    haha very foxy

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