Olay launches the PROFESSIONAL range in the UK!

Posted by Lipglossiping On June - 22 - 2011

When a well-known skincare brand announces that it’s bringing out a professional line with professional results, it’s a point of interest.  When well-known skincare brand points out that its results are backed by a long-term, independent clinical study that’s been published in the British Journal of Dermatology – it’s a point of slightly more significant interest.

Introducing, Olay Professional.

You can keep your Thandie Newtons, show me the clinical studies!!!  Though to be fair, better dumb ‘em down a bit, I only got a C in my GCSE Double Award Science.

The study involved a panel of women aged between 40-65 who tested the regime over a 6 month period against a leading anti-ageing prescription ingredient.  The study showed that the new Olay Professional range was as effective as the prescription ingredient, Retinoic Acid (the most powerful form of Vitamin A) at reducing the appearance of wrinkles.

If you want to find more about this study, there’s an article on cosmeticsdesign.com that you may be interested to read.

POP-UP SKIN CLINIC!

In celebration of the launch, Olay will be opening the doors to a temporary clinic where you’ll have the opportunity to pre-book for a free one to one consultation with a skin expert from the world of dermatology.

The Olay Professional Clinic will be open to the public for three days only (28-29 June and 1 July 2011) at 18 Maddox Street, Mayfair, London from 10am-5pm.  If you don’t want to pre-book, you can still drop by to receive a product demonstration by an expert beauty consultant, and relax in the lounge with an anti-ageing “mocktail”.

To book, call the Olay Professional Clinic booking hotline on tel: 0207 611 3770 and register your details.

Olay Professional went live on the Boots website today on a strictly limited pre-sale basis with only 300 Olay Professional Anti-Wrinkle Kits available for purchase and I hear that over 7000 women signed up for the pre-sale.  Scary stuff!

The full, nationwide launch is scheduled for August.

Do you feel like you’ve seen it all before or are you more likely to be interested by products marketed around the results of their clinical trials?


3 Responses to “Olay launches the PROFESSIONAL range in the UK!”

  1. Sydney says:

    I always like it when companies have done some proper clinical research/trials.

    Sadly (or not so sadly really) I am not in any need for anti wrinkle products just yet!

    Like or Dislike: Thumb up 0 Thumb down 0

  2. Charlotte says:

    I’m only 23 so not really in the market for anti-wrinkle products, but the cream cleanser looks interesting. I’m always on the hunt for a cheaper alternative to Liz Earle..

    Like or Dislike: Thumb up 0 Thumb down 0

  3. Louisa says:

    Oooooo! I blogged about this the other day and i have to say i am super excited about it! I missed out on grabbing some from Boots (too bloody slow) but will definitely be investing in August!

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Clarins Kohl Kajal for Summer 2012

I’ve been wearing a lot of kohl lately, reaching over my usual liquid liners in favour of a smudgier, more deconstructed look than normal.  This …

Swatched: Leighton Denny Holographic Collection

Look lively beauty-lovers, there’s a new holographic collection coming to town… Leighton Denny is launching a trio of kaleidoscopic-dazzlers exclusively with The Urban Retreat Beautique …

It's a no brainer...

I hope this isn’t too deep for a Sunday evening/Monday morning, but it’s something that’s been playing on my mind for a few days. I’ve …

I don't need style to mock these

It’s 2.30am and I was just about to head to bed when I quickly logged onto ASOS to check out the ankle boots (as you …

Inexpensive Beauty Find: Monsavon au lait

Soap.  In all it’s soapy glory. When my parents make their annual French pilgrimage, Monsavon au lait (made since 1925) is one of the items …

Abandon hope, all ye who enter here

Welcome to the Haus of Lurgy.  One cough and you’ll get slimed.  Or infected. I’m on antibiotics and whilst Mr. L likes to think that …

Butter London Crumpet NOTD

Have you seen the square crumpets that Asda do? Oh my… they’re huge and fill the toaster to the edges…crying out for a slathering of …

Clinique Lash Power Feathering Mascara Review

Our lashes are longggggg, with many a curly end.  That leads us to who, knows what… what to use… We want hold!  Long enough to …

Fed up with your foundation? Take the Youngblood Foundation Challenge at Selfridges!

One of the few benefits of being physically unable to tan is rarely finding it necessary to change my foundation shade… at most, I fluctuate …

Who wants to win a Beauty Blender?

Thanks to the lovely people at Just Beauty Direct… …I’ve got 3 brand spankin’ new Beauty Blenders to give away to you brilliant lot! Don’t …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads