Olay launches the PROFESSIONAL range in the UK!

Posted by Lipglossiping On June - 22 - 2011

When a well-known skincare brand announces that it’s bringing out a professional line with professional results, it’s a point of interest.  When well-known skincare brand points out that its results are backed by a long-term, independent clinical study that’s been published in the British Journal of Dermatology – it’s a point of slightly more significant interest.

Introducing, Olay Professional.

You can keep your Thandie Newtons, show me the clinical studies!!!  Though to be fair, better dumb ’em down a bit, I only got a C in my GCSE Double Award Science.

The study involved a panel of women aged between 40-65 who tested the regime over a 6 month period against a leading anti-ageing prescription ingredient.  The study showed that the new Olay Professional range was as effective as the prescription ingredient, Retinoic Acid (the most powerful form of Vitamin A) at reducing the appearance of wrinkles.

If you want to find more about this study, there’s an article on cosmeticsdesign.com that you may be interested to read.

POP-UP SKIN CLINIC!

In celebration of the launch, Olay will be opening the doors to a temporary clinic where you’ll have the opportunity to pre-book for a free one to one consultation with a skin expert from the world of dermatology.

The Olay Professional Clinic will be open to the public for three days only (28-29 June and 1 July 2011) at 18 Maddox Street, Mayfair, London from 10am-5pm.  If you don’t want to pre-book, you can still drop by to receive a product demonstration by an expert beauty consultant, and relax in the lounge with an anti-ageing “mocktail”.

To book, call the Olay Professional Clinic booking hotline on tel: 0207 611 3770 and register your details.

Olay Professional went live on the Boots website today on a strictly limited pre-sale basis with only 300 Olay Professional Anti-Wrinkle Kits available for purchase and I hear that over 7000 women signed up for the pre-sale.  Scary stuff!

The full, nationwide launch is scheduled for August.

Do you feel like you’ve seen it all before or are you more likely to be interested by products marketed around the results of their clinical trials?


3 Responses to “Olay launches the PROFESSIONAL range in the UK!”

  1. Sydney says:

    I always like it when companies have done some proper clinical research/trials.

    Sadly (or not so sadly really) I am not in any need for anti wrinkle products just yet!

  2. Charlotte says:

    I’m only 23 so not really in the market for anti-wrinkle products, but the cream cleanser looks interesting. I’m always on the hunt for a cheaper alternative to Liz Earle..

  3. Louisa says:

    Oooooo! I blogged about this the other day and i have to say i am super excited about it! I missed out on grabbing some from Boots (too bloody slow) but will definitely be investing in August!

Leave a Reply

RANDOM

NARS SS/10 - The Runway Looks

I was just having a clear out, and thought I’d scan and upload these incase they’re of interest. Click on an image to see the …

DIY Gurus, I need your help!

Put down the hammer, I don’t need any shelves straightening…. it’s these things I need help with: Twenty neat little eye sheet masks (£1.50) that …

Yankee Candle celebrates a social media milestone!

A ride on the bullet train, a helicopter ride over the Grand Canyon, and a tour of the ancient city of Petra (whilst whistling the …

Advent Giveaway – Day 25

Well, here we are… day 25… and as they say, all good things must come to an end! It’s been a whirlwind month of giveaways …

Deal Alert - Nails Inc. Lucky Dip - Exp Today!

Right now the generous people over at Nails Inc are offering 6 fabulous Nails Inc. products for just £10.  Offer is valid for today only …

Lanolips Herbal Treatment Body Oil? Oil have some of that fnarr fnarr!

Having spent the afternoon skirting around the possibility of knuckling down and doing some actual work, I was indulging in one of my favourite evening …

Urban Decay Black Palette - Simple FOTD

I ‘created’ (ooh get me!) this FOTD using the new Urban Decay Black Palette before I discovered the beauty of these shadows over Fyrinnae’s Pixie …

Healthy, Beautiful Skin? It's just a (Liz Earle) facial away!

Far, far away in a land renowned for pampering treats and coveted skincare, there is a treatment room and in this treatment room sits the …

Skin Food Nail Vita VI407 Puppy Purple NOTD

My lovely friend Rowena from Cosmetic-Candy sent me a couple of Skin Food Nail Vita polishes last year and after falling in love with both …

Butter London Fruit Machine NOTD

When I was younger, I lived by the seaside… like, right on the seaside.  And whenever my Nan used to come for a holiday, she’d …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads