Olay launches the PROFESSIONAL range in the UK!

Posted by Lipglossiping On June - 22 - 2011

When a well-known skincare brand announces that it’s bringing out a professional line with professional results, it’s a point of interest.  When well-known skincare brand points out that its results are backed by a long-term, independent clinical study that’s been published in the British Journal of Dermatology – it’s a point of slightly more significant interest.

Introducing, Olay Professional.

You can keep your Thandie Newtons, show me the clinical studies!!!  Though to be fair, better dumb ’em down a bit, I only got a C in my GCSE Double Award Science.

The study involved a panel of women aged between 40-65 who tested the regime over a 6 month period against a leading anti-ageing prescription ingredient.  The study showed that the new Olay Professional range was as effective as the prescription ingredient, Retinoic Acid (the most powerful form of Vitamin A) at reducing the appearance of wrinkles.

If you want to find more about this study, there’s an article on cosmeticsdesign.com that you may be interested to read.

POP-UP SKIN CLINIC!

In celebration of the launch, Olay will be opening the doors to a temporary clinic where you’ll have the opportunity to pre-book for a free one to one consultation with a skin expert from the world of dermatology.

The Olay Professional Clinic will be open to the public for three days only (28-29 June and 1 July 2011) at 18 Maddox Street, Mayfair, London from 10am-5pm.  If you don’t want to pre-book, you can still drop by to receive a product demonstration by an expert beauty consultant, and relax in the lounge with an anti-ageing “mocktail”.

To book, call the Olay Professional Clinic booking hotline on tel: 0207 611 3770 and register your details.

Olay Professional went live on the Boots website today on a strictly limited pre-sale basis with only 300 Olay Professional Anti-Wrinkle Kits available for purchase and I hear that over 7000 women signed up for the pre-sale.  Scary stuff!

The full, nationwide launch is scheduled for August.

Do you feel like you’ve seen it all before or are you more likely to be interested by products marketed around the results of their clinical trials?


3 Responses to “Olay launches the PROFESSIONAL range in the UK!”

  1. Sydney says:

    I always like it when companies have done some proper clinical research/trials.

    Sadly (or not so sadly really) I am not in any need for anti wrinkle products just yet!

  2. Charlotte says:

    I’m only 23 so not really in the market for anti-wrinkle products, but the cream cleanser looks interesting. I’m always on the hunt for a cheaper alternative to Liz Earle..

  3. Louisa says:

    Oooooo! I blogged about this the other day and i have to say i am super excited about it! I missed out on grabbing some from Boots (too bloody slow) but will definitely be investing in August!

Leave a Reply

RANDOM

Pin Up Pout, Shout Out Award!

Look what I got! Check out my Q&A over at Eliza – Make Up Junkie – thanks for the award and very kind words Eliza!

The Brush Guard vs. the eBay budget equivalent

You may remember this post about the brush guards that I use whenever I clean my brushes, it allows them to dry and retain their …

Pukka Nourishing Brightener

Let’s get this straight… Pukka Nourishing Brightener smells like it needs to go in a curry. It looks like it needs to go in a …

Welsh Cakes, a long-held love and a first attempt!

My Nan was born and raised just outside Pontypool and I have family who still live in the area, they know when I’m coming to …

Some visual fragments of my week

Don’t forget that my Escentual.com French Pharmacy giveaway is closing tonight, entry is open worldwide so do get ’em in before midnight GMT.  I’ve got …

Urban Decay – The Black Palette

You thought you’d seen all the palettes Urban Decay had to offer this Autumn/Fall/Winter?  Not yet you haven’t! Introducing the antithesis to The Naked Palette… …

Philosophy Christmas 2010 Gifts

Philosophy have some rather adorable Christmas gift sets out this year though I’ll confess they’re not a brand that I can claim to be hugely …

Precision Nails Glam Rock Collection

I was recently introduced to Salon nail brand Precision during a press event and although not a brand I’d encountered before, my eye was immediately …

Butter London – West End Wonderland Nail Polish NOTD

Blimey! It’s nail polish Sunday or somethink, sorry polish haters! Some of you coo-ed over Butter London’s The Full Monty that I swatched earlier in …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads