Illuminum Fragrance Lounge: London never smelled sweeter!

Posted by Lipglossiping On October - 25 - 2011

You’re more than likely familiar with the name Illuminum thanks to the Duchess of Cambridge’s decision to wear the brand’s White Gardenia Petals on her wedding day earlier this year, causing a mass sell out of the floral fragrance.

Following this runaway success, the British-based fragrance house are opening what is thought to be the largest independent perfumery in the world right here, in the heart of London.

‘Fume heads everywhere will be delighted to hear that the concept behind the boutique revolves around the idea that luxury fine fragrance should not be about rushing, tills and counters.  The space has been designed to invite customers to sit, have a cup of coffee and take their time over the all-important business of scenting!

I want to create an oasis of fragrance in the heart of the city.  There will be no rushing at The Fragrance
Lounge, you can sit and enjoy an espresso or a glass of champagne and take you time – selecting from my scents should be a joyous experience and there are 32 to choose from! — Michael Boadi (creator)

From bespoke offerings to the Haute Perfume Collection comprising of 16 newly launched scents, there should be something for everyone to admire, though with prices starting from £70 for the classic collection and ranging up to £7,500 for a uniquely bespoke creation — it won’t be for everyone.  I quite fancy going in there for a Pretty Woman moment, anyone wanna be my Richard Gere?

The Illuminum Fragrance Lounge will open at 41/42, Dover Street, Mayfair, London.


4 Responses to “Illuminum Fragrance Lounge: London never smelled sweeter!”

  1. Tali says:

    Oooooo I have a big desire for one of those orange blossom scents!!

    Like or Dislike: Thumb up 0 Thumb down 0

  2. Blondie says:

    I don’t know why and I know I’m in the minority, but most0 perfume gives me a horrible headache and makes me feel really sick. I can’t stand it! The only scents that don’t do it are really fresh mens fragrances. Just the thought of visiting this place turns my stomach!

    Like or Dislike: Thumb up 0 Thumb down 0

  3. kelly says:

    Holy moly, what a beautiful ‘lounge’! I would happily sit there smelling perfumes all day!

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply


Liberty stamp the seal of approval on their own brand of bodycare!

In honour of the 1st anniversary of their not-so-new-anymore beauty hall – which by the way – is amazing, iconic London store Liberty have launched …

Still resisting Barielle?

Maybe this will change your minds… ARGH!  Stop!  Must. not. buy. more. polish! But yano…. if you wanted to, here’s the link

It's Anti-Slavery Day! Support ECPAT today!

Did you know that today, October 18th… marks the UK’s first Anti-Slavery Day? I had the opportunity to put a few questions to Hannah Pearce …

Search for a Simple Star - behind the scenes at Beauty Bootcamp!

The first Friday in October… a brisk morning that was threatening to drop a raincloud on my head as I made my way through Bloomsbury.  …

Advent Giveaway - Day 4

L’oreal Lash Architect Carbon Gloss Mascara Check out my review on it here Leave a comment to enter. Giveaway closes at 23:59GMT on 4th December.  …

Red Lips Day 14: Estee Lauder Signature Lipstick #62 Scarlet

A luxurious-looking lipstick with a heavy-weight gold case.  The Signature Hydra Lustre range looks a little retro but it’s because of this rather than inspite …

Revlon Colorstay Moisture Stain in Barcelona Nights (photo heavy)

Perhaps it’s the OCD in me but I do so enjoy a themed collection.  A place for everything and everything in its place and all …

Lime Crime lands in Space NK

Cult US eccentric brand Lime Crime are currently enjoying a boost in credbility thanks to UK based apothecary Space NK.  In an unlikely but ultimately …

FOTD - Bronzed Blue

    I didn’t realise that it had been so long since my last FOTD back in the middle of August! You may be able …

Urban Decay Super-Saturated High Gloss Lip Color in Big Bang

With their palettes taking main stage, it’s easy to forget about Urban Decay’s other product releases and this Autumn sees quite a few new introductions …


CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …


  • Categories

  • Archives

  • Admin

  • Ads