Pantene, simplified.

Posted by Lipglossiping On November - 14 - 2011

As a global brand marketed to the masses, Pantene have never been known to rest on their laurels.  To remain competitive, uber-brands such as Pantene who dominate their markets in this way simply have to stay ontop of the latest technologies and even more than that, often be the first to implement them.

The downside to this, from a consumer point of view is that TOO MUCH CHOICE can be a bad thing.

I can’t tell you how many times I’ve stood in-front of the haircare shelves in my local supermarket, taking far too long to decide which shampoo to buy and I know that most of us (unless you’re majorly brand loyal) face this same dilemma each time we shop.  I mean, ok… it’s one of those 1st world ‘problems’ that isn’t really a problem but in such a competitive market-place, these little things can make a big difference to consumers.

Pantene have relaunched, re-branded…. all that “re” stuff that doesn’t really matter too much to us unless we’re interested by the marketing side of things.  What they’ve actually done, in terms that I can get my head around is have a little re-jig.  And it looks something like this…

Still looks a bit excessive right?  It’s not!

Here are three choices, you can only pick one.  Is your hair?

Fine
Normal to Thick
Coloured/Highlighted (if your hair is coloured, choose this option regardless of the texture)

OK, got one?  Well, that’s all you need to know to shop the entire range easily and with confidence because Pantene have divided all of their products into these three categories which should in theory, make choosing the right product for your hair type, simple.

Gone should be the days of working out that “volumising” shampoos should be used for fine hair, “protecting” for coloured and “smoothing” for thicker hair types.  The industry loves a good buzz word and the above examples are some of the less “out-there” descriptions of what a hair product is supposed to achieve.  With the relaunch, stick to that initial question and you’ll be sure to choose a product designed with your hair type in mind.

As part of the relaunch, the brand are also introducing new formulas and ingredients, one of which involves a breakthrough ingredient for dry, frizzy hair-types called AM Triquat-76.  This patented whatsit (insert scientific word there) aids silicones to deposit themselves evenly across the hair shaft, thus smoothing the cuticle more effectively with less weigh-down than before and offering better protection from styling.

So, there you have it – the new look Pantene and the reasons behind all these changes.  To read more about the relaunch and what it means for your favourite products, click through to the Pantene site.

 Which hair type are you?

 


13 Responses to “Pantene, simplified.”

  1. Rebecca says:

    Now this makes sense! I remember when Clairol released a re-vamped version of their Herbal Essences range- a full wall of rainbow colours with product names like “Long term commitment”, “None of your frizzness” and “Drama clean” with absolutely no explanation of what each might be used for. Thankfully someone worked out that cryptic captions are for crime shows (and nail polishes), and there are now subtitles. I’m so glad that Pantene has worked it out!

    Like or Dislike: Thumb up 0 Thumb down 0

    • Haha, even worse when they change the name of your much loved product and you assume it’s discontinued until 2 years later, you’re having a coffee with a mate and you go… “OH, do you remember X shampoo from Brand Y?” and they say… “Oh, you can still get that – it’s called “BLAH”. And you realise that you’ve just wasted 2 years of your life using something shite because someone in marketing had a clever idea.

      Just me then. ;)

      Like or Dislike: Thumb up 0 Thumb down 0

  2. Saara says:

    is this new formula the sample you can get from the boots site?

    Like or Dislike: Thumb up 0 Thumb down 0

  3. Robyn says:

    I don’t buy that Liv Tyler uses Pantene. I just can’t. She must use placenta or fairy juice or something.

    Like or Dislike: Thumb up 0 Thumb down 0

  4. Lilmiznutcase says:

    Love how they think they have solved everything for everyone and just haven’t. I have thickish hair, prone to greasyness, and don’t really need any kind of smoothing. I also don’t want volume but I tend to buy the volumising shampoo in haircare ranges as it tends to be the least moisturising of all. I have used the shampoo and conditioner for normal/thick hair and it made my hair greasy within a day. One thing I have discovered is that shampoos for damaged hair (which mine is not) actually make my hair mega soft, although I am afraid of over doing it and ending up with lank hair.

    Like or Dislike: Thumb up 0 Thumb down 0

    • Hey!

      From what I understood from the presentation, it’s not so much a case of them saying that they’ve got a shampoo/conditioner for every hair type – just that they’ve simplified the way they categorize what they do have available? I think if I was your hair type, I’d try combining the Ice Shine Shampoo from the Fine Hair Collection with one of their Coloured Hair Conditioners used only on the ends. Also, if you like how the damaged hair stuff feels on your hair but you’re worried about lankness, you could try using one of their intense therapy products but only twice a week (depending on how often you wash your hair) and again, keep it away from the roots.

      I have fine hair, v. greasy roots like you but I also colour frequently – so although I’m supposed to ignore the fine-ness thing and go straight for the coloured stuff, I can’t use it on my roots. I love their Aqua Light Shampoo (it’s volumising) and I combine it with twice weekly applications of the Coloured Hair Colour Seal Concentrate to keep my ends from looking like straw.

      Hope that helps a bit, it’s such a pain to find things that work for you – and then they invariably stop working after a few months (why is that?!) and you have to shake things up again!

      Like or Dislike: Thumb up 0 Thumb down 0

      • Lilmiznutcase says:

        Really good ideas, thanks! I did try their aqua light and it was ok. Didn’t rock my world but ok. I used to to conditioning masks once a week, then I got lazy, but you just reminded me one of my faves was the one for coloured hair (whatever it was called back then!). Must give it another go. And I’ll give the ice shine a go as well.

        My hair is my nemesis, it’s gorgeous about 20% of the time, the other 80% it refuses to behave!

        I think haircare companies must put something in the products to stop them working all the time (not really) so you have to keep buying new ones, like mobile phones! Glad Hair Day from S&G claims to have something in it that stops your hair getting “used” to it but I was unconvinced.

        Like or Dislike: Thumb up 0 Thumb down 0

  5. In the US we also have a category for “curly” and I have to say – the curls to straight conditioner is AMAZING. I do notice that my hair gets straighter when I blow dry and it’s very rich without weighing my hair down. Two thumbs up for Pantene :)

    Like or Dislike: Thumb up 0 Thumb down 0

    • Pantene used to do a curly conditioner that my MIL swore by, I think they discontinued their curly range over here… it was called Perfect Curls, I spent a weekend going round all the cheap, discount drugstores buying em up in bulk while I could find them for her!

      Like or Dislike: Thumb up 0 Thumb down 0

  6. Leah says:

    I’ve got fine hair. Annoyingly, there are two chunks which grow fuzzy like pubes which stem from the back of my head under my ears and make it look like it’s really split, but it’s not. Grrr. Good idea to simplify though. Too much choice confuzzles me!

    Like or Dislike: Thumb up 0 Thumb down 0

    • Yeah, but you’re a bit weird though ;)

      Totally, I really get stressed umming and ahh-ing over choosing the best, especially because my hair is a bit damaged from the colouring and I’m trying so hard at the minute to be good to it!

      Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Swatch Saturday – Smashbox Muse Palette

The Smashbox Muse palette is from the 2009 Spring Collection. 10 positively creamy shades… pastels on top, stronger shades on the bottom. The brush that …

A year on Lipglossiping – Lookback (March 2010)

Ahhhh… I remember it like it was only last month… Let’s talk Brows… – Monday, March 1st, 2010 They’re kind of a big deal. It’s …

Barielle - Wool You Marry Me NOTD

The penultimate shade from the Barielle A/W Style in Argyle collection, and I have to say… it’s my favourite! And I don’t really know why!  …

24hr Giveaway! Win a pair of tickets to Britain's Next Top Model Live

Britain’s Next Top Model Live promises to be a great event this weekend and I’ve got a pair of tickets worth £36 that I want …

Butter London Scoundrel NOTD

An oldie because my nails haven’t been this long for nearly a year but they do show off this gorgeous shade quite well (even if …

Hosting woes and a light at the end of the tunnel...

It may not have escaped your attention (astute lot that you are) that Lipglossiping.com has been suffering from some loading and slowness issues.  Infact, it’s …

The Body Shop - Sweet Lemon Bath & Body Range

A good citrusy scent is unbeatable for those mornings when you just can’t seem to muster the energy to lift your sleepy head from the …

Butter London Bramble NOTD

Is it purple? Is it blue? Neither, this is AUBERGINE bitch!  Well, kinda… It also happens to be a one-coat wonder, unless you’re ridiculously meticulous …

NARS Summer 2010

Oh Francois… I can’t hear anything over the sound of my rapily beating heart *insert melodramatic music and excessive swooning*… it’s a new collection… and …

Name Dropping

There ain’t half some bloody odd names about for products aren’t there?  I always think that the weirdest are the ones that go onnnnnnnnnnnn forever.  …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads