BareMinerals look beyond the obvious with Be A Force of Beauty

Posted by Lipglossiping On January - 17 - 2012

It’s no secret that I’m a big fan of BareMinerals, infact not a day goes by without  a quick dust of their original foundation either as a “topper” to my liquid foundation – or during the Summer months – worn alone.  I love their little store in Covent Garden that I like to refer to as a “swatchers paradise” with some of the friendliest MUAs in the area.  If I’m honest, I find most of their ad campaigns a little twee (this one included) but they always make me take notice, and that means they’re doing their job right?

I thought I’d share their latest campaign with you — half of you will be dry heaving at the saccharine-sweet concept, the rest of you will be joining me by doing the same but with a certain degree of admiration!

Take a moment to watch this and you’ll see just what I mean…

Animal activists?  Non-profit business types?  Voracious readers?  Striving to be like your own children?

One half of me is completely inspired, the other half wants to throw my Full Flawless Face brush at the screen.  I can’t help it, I’m such a *girl*, I felt a bit goosebumpy at the end, maybe someone left the window open?  Yes, that must be it.

The final selection of faces, “blind-selected” for the campaign:

To read more about the campaign and the models selected to front it, check out the Bare Escentuals website.  What do you think: cute, nausea-inducing or a healthy bit of both?!


7 Responses to “BareMinerals look beyond the obvious with Be A Force of Beauty”

  1. Alicat says:

    I was in London last weekend, and I’m annoyed with myself now because I didn’t know BareMinerals had a boutique in Neal Street, so close to where I was! I see there’s a MAC store there too, amongst other luscious shops theeabouts(oh the beauty of GoogleStreet!). Next time I’m down I’m going to have to study my map book a little closer, and perhaps leave the hubby at the Crown & Anchor Freehouse…

  2. I just love the idea they had! If more companies in the beauty and fashion industry acted like this there would be better role models and women around the world would be much happier, I think! :)

  3. Emily K. says:

    I think it’s a really great concept, but I do question their method a little bit. The survey was only sent to models and actresses, women who are in careers which, in general, expects them to conform to a higher standard of beauty than the average woman. So, they knew going in that every woman they were considering was conventionally beautiful. I just don’t think they were taking as much of a “risk” as they imply that they were. That said, I think the idea of interviewing them blindly is a great one, and I would love to see a company do this, but with completely open submissions. That would be an incredible move!

  4. Lily says:

    Honestly, I don’t see what they were going for here. There was absolutely zero risk/ chance of this back-firing when the surveys were only sent to models and actresses. Models and actresses generally have to be beautiful anyway. Also – actresses ACT. They’ll know what you want to hear and how you want to hear it! If they’d popped the survey on their site, to a local college/ uni/ office building – that would have been a risk, inspiring, interesting. This is just…ugh *shakes head in despair*

  5. Leah says:

    Aside from the fact they looked for beauty in a field where they were guaranteed to find women who aren’t displeasing to the eye, I was totally sucked in. Call me a romantic (or a gullible fool) but I like to think beauty inside shines out.

  6. Amy says:

    I completely agree with Emily and Lily. Call me a cynic but this seems like a gimmicky attention grabbing idea. They only sent the form to models and actresses?They were guaranteed to end up with 5 beautiful women at the end of it. Why not loyal BareMinerals customers? Who use and love the products.

  7. Shelley says:

    Firstly, I think the idea is brilliant and very true. Beauty isn’t a face or a body, it really does come from within. The problem with most of us is we’re programmed to judge people within seconds of meeting them, but that’s another subject. It’s very clever because it can be promoted across all channels and disciplines and will really appeal to most women who may not be ‘the ideal’. The thing to remember is that they’re American – ‘be like my children’!!?, animal activist!!?? – what about the real things in life like being kind to people, being generous with their time. The soundbite still rules.

Leave a Reply

RANDOM

Red Lip Series: Rimmel Kate Moss Matte Lipstick #107 (Wine)

Wine is totally the new red. Or has it always been red?  Either way, in terms of the shade that’s been taking over my collection …

FOTD: The four product school run

I do the school run a few times a week for my neice and it’s made me realise that what little time I have in …

You guys are the best!

Further to this post earlier in the week… …I’ve been boiling potatoes, brewing coffee, stewing tea, microwaving rice, milking cows and pureeing cucumbers. I’ve locked …

The Lipstick League - Week of 22.04.13

Question of the Week – What are your favorite body washes (or bar soaps, body scrubs or bubble baths) that are currently sitting in your …

The Lipstick League 09/07/2012

Question of the Week: – What product(s) do you use to clean your makeup brushes? Answer:- Whatever’s nearest!  I usually blindly search the bathroom for something …

Maybelline Bloggers Event 10/09

I’m not going to give a blow by blow account of the evening as this will probably be the 27th recap of the event you’ve …

Share your hair confessions and support a good cause! [SP]

Your crowning glory… barnet fair, whatever you call it, there’s no denying the condition of your locks can have a big impact on your self-confidence.  …

Silky Skin? LUSH Ro’s Argan Body Conditioner

I’m not a body lotion type person but I have about four bottles open, each at various stages of emptiness… I slather them on and …

Advent Giveaway – Day 6

Barry M Dazzle Dust in Bronze The Body Shop Warm Amber Bath Oil Can you tell I’m not over Autumn yet?  Sheesh, I’m barely over …

Christmas Gift Guide-a-palooza: Cosmetic Cravings...

Ahhh, it’s time for the pretties. As much as haircare, skincare, mancare, and all that other “care” is great… it’s these lovelies that rock my …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads