BareMinerals look beyond the obvious with Be A Force of Beauty

Posted by Lipglossiping On January - 17 - 2012

It’s no secret that I’m a big fan of BareMinerals, infact not a day goes by without  a quick dust of their original foundation either as a “topper” to my liquid foundation – or during the Summer months – worn alone.  I love their little store in Covent Garden that I like to refer to as a “swatchers paradise” with some of the friendliest MUAs in the area.  If I’m honest, I find most of their ad campaigns a little twee (this one included) but they always make me take notice, and that means they’re doing their job right?

I thought I’d share their latest campaign with you — half of you will be dry heaving at the saccharine-sweet concept, the rest of you will be joining me by doing the same but with a certain degree of admiration!

Take a moment to watch this and you’ll see just what I mean…

Animal activists?  Non-profit business types?  Voracious readers?  Striving to be like your own children?

One half of me is completely inspired, the other half wants to throw my Full Flawless Face brush at the screen.  I can’t help it, I’m such a *girl*, I felt a bit goosebumpy at the end, maybe someone left the window open?  Yes, that must be it.

The final selection of faces, “blind-selected” for the campaign:

To read more about the campaign and the models selected to front it, check out the Bare Escentuals website.  What do you think: cute, nausea-inducing or a healthy bit of both?!

7 Responses to “BareMinerals look beyond the obvious with Be A Force of Beauty”

  1. Alicat says:

    I was in London last weekend, and I’m annoyed with myself now because I didn’t know BareMinerals had a boutique in Neal Street, so close to where I was! I see there’s a MAC store there too, amongst other luscious shops theeabouts(oh the beauty of GoogleStreet!). Next time I’m down I’m going to have to study my map book a little closer, and perhaps leave the hubby at the Crown & Anchor Freehouse…

    Like or Dislike: Thumb up 0 Thumb down 0

  2. I just love the idea they had! If more companies in the beauty and fashion industry acted like this there would be better role models and women around the world would be much happier, I think! :)

    Like or Dislike: Thumb up 0 Thumb down 0

  3. Emily K. says:

    I think it’s a really great concept, but I do question their method a little bit. The survey was only sent to models and actresses, women who are in careers which, in general, expects them to conform to a higher standard of beauty than the average woman. So, they knew going in that every woman they were considering was conventionally beautiful. I just don’t think they were taking as much of a “risk” as they imply that they were. That said, I think the idea of interviewing them blindly is a great one, and I would love to see a company do this, but with completely open submissions. That would be an incredible move!

    Like or Dislike: Thumb up 0 Thumb down 0

  4. Lily says:

    Honestly, I don’t see what they were going for here. There was absolutely zero risk/ chance of this back-firing when the surveys were only sent to models and actresses. Models and actresses generally have to be beautiful anyway. Also – actresses ACT. They’ll know what you want to hear and how you want to hear it! If they’d popped the survey on their site, to a local college/ uni/ office building – that would have been a risk, inspiring, interesting. This is just…ugh *shakes head in despair*

    Like or Dislike: Thumb up 0 Thumb down 0

  5. Leah says:

    Aside from the fact they looked for beauty in a field where they were guaranteed to find women who aren’t displeasing to the eye, I was totally sucked in. Call me a romantic (or a gullible fool) but I like to think beauty inside shines out.

    Like or Dislike: Thumb up 0 Thumb down 0

  6. Amy says:

    I completely agree with Emily and Lily. Call me a cynic but this seems like a gimmicky attention grabbing idea. They only sent the form to models and actresses?They were guaranteed to end up with 5 beautiful women at the end of it. Why not loyal BareMinerals customers? Who use and love the products.

    Like or Dislike: Thumb up 0 Thumb down 0

  7. Shelley says:

    Firstly, I think the idea is brilliant and very true. Beauty isn’t a face or a body, it really does come from within. The problem with most of us is we’re programmed to judge people within seconds of meeting them, but that’s another subject. It’s very clever because it can be promoted across all channels and disciplines and will really appeal to most women who may not be ‘the ideal’. The thing to remember is that they’re American – ‘be like my children’!!?, animal activist!!?? – what about the real things in life like being kind to people, being generous with their time. The soundbite still rules.

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply


Going dotty for China Glaze Whirled Away!

Sometimes, things are worth putting in a little bit of effort to get a great result.  I stalked Mr. L online for about 9 months, …

Benefit See & Be Seen Sasha EdT

You know those girls on Crescent Row… Bella, Gina, Carmella et al.  They’re sugared up crack addicts, high on vanilla, caramel and everything that would …

Bring out the brights with Avon Speed Dry+

Avon’s popular Speed Dry+ range has recently undergone a revamp with a new formula and colour update.  I received a selection of shades* from the …

Butter London Shandy NOTD

Is there room in your collection for a pale apricot creme nail polish? Butter London’s Shandy from last year’s Starkers collection delivered a trio of …

Lip Glossip

I was supposed to be in London today but instead, I’m on a course of antibiotics and quaffing cranberry juice like it’s going out of …

NOTD – Mavala Minis – Magnolia

Another Mavala NOTD, and my favourite shade so far… Magnolia Of course, the connotations of Magnolia are dull, dull, dull but I love how gentle this …

Elemis introduce the Anti-Ageing Super-Duo!

As one of many Pro-Collagen Marine Cream devotees, I’m always happy to discover an opportunity to purchase my beloved anti-ageing moisturiser in a tub big …

Double Denim, it's only ok when it's on your nails!

These Denim polishes have been out in Asda for a little while now, released just before the Summer started but I’m only getting around to …

Models Own new Spring/Summer Nail Collection!

Models Own have announced their new Spring/Summer nail collection which will include some rather exclusive (read: hard to get hold of) shades! Nyla Nude is …

Butter London Gobsmacked

When I first saw swatches of this nail polish appear on the web, my nose wrinkled with disdain. “Ugh. Lumpy.” You see, I’m a simple …


CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads