Kicking dirt in the face of Urban Decay’s recent announcement that the brand are now allowing their (previously certified cruelty-free) products to be tested on animals (if required by law) comes a new initiative from LUSH. The British brand – who have recently caused controversy after unveiling a ‘shock’ stunt at their Regent Street store – are taking a particularly pro-active stance against animal-testing by fronting a £250,000 annual fund (in partnership with Ethical Consumer) towards finding and implementing viable alternatives to the traditional methods of safety testing cosmetics.
A panel of ten independent judges will deliver the verdicts on the movers and shakers in the industry in a high-profile awards ceremony to be held in London each year. The initiative will be known as The LUSH Prize and will be awarded to the most effective projects and individuals working towards the goal of replacing animal use in product safety testing. The £250,000 fund will be divided into five prizes of £50,000 each and awarded across five distinct categories:
Science Prize – the development of replacement non-animal tests
Training Prize – training researchers in non-animal methods
Lobbying Prize – policy interventions to promote the use of replacements
Public Awareness Prize – raising public-awareness of ongoing testing
Young Researcher Awards – to five post-graduates specialising in replacements research
In any year where there is a major breakthrough in 21st Century Toxicology – the area which holds out most hope for a ‘Eureka’ moment where animal tests can be replaced wholesale, the entire £250,000 prize fund will be awarded to the individual or team respsonsible.
You can watch Mark Constantine, the managing director and co-founder of LUSH Cosmetics explain more about the new LUSH Prize below:
I’m applauding LUSH for taking a different direction in the fight against animal-testing, and this is coming from someone who is rarely a fan of their “hard-hitting” publicity stunts and campaigns. I don’t get morally outraged, I just like to believe that I’m not so completely desensitized to the issues that I need something so brutal to remind me (or the younger fans of LUSH) of it. I also felt that the window campaign fetishized the issue, I like to think… accidentally, but who knows.
What say you?