B. stands for beautiful but it reveals an ugly truth…

Posted by Lipglossiping On February - 1 - 2013

b-not-for-darked-skintones-superdrug1

It’s been brought to my attention by BeautyPulseLondon that the new B. range at Superdrug offers no base products for darker-skintones.  When Natalie first relayed her disappointment, I thought she must have been mistaken – I haven’t seen the products in person myself and simply assumed that a brand who openly boasts…

We’re here to give every woman the knowledge and tools to feel her most beautiful every day*.

Would never make such a ridiculous oversight.

Despite offering an impressive range of no less than five foundation products, the colour swatch shown above (taken directly from their website, HTML Code: #DCB18E) is as dark as it gets from an extremely limited five shade range.

Think on this….

It’s 2013, you’re a dark-skinned woman living in a multi-cultural society that likes to pat itself on the back for its tolerance of diversity and celebration of multi-ethnicity AND YET… AND. YET.  You can’t buy a foundation from one of the biggest and newest cosmetic lines at one of the UK’s largest high street beauty retailers?

Just how long is this bullshit going to continue?

* taken from their about page here


18 Responses to “B. stands for beautiful but it reveals an ugly truth…”

  1. Louise says:

    wow I can’t say I looked at the base products yesterday but that is a pretty big oversight

  2. Hannah says:

    Interestingly, on a similar note, I’ve been discussing today why it is that most hairdressers don’t know how to cut afro hair. Why is that? Why do some of us have to search around or travel further just to get a hair cut?

    Also, I think this brand is missing out on catering for all the orange folk out there. That’s big bucks! xx

  3. Natalie says:

    Hi Charlotte,

    Thanks again for publishing this post.

    It is SO disheartening when the beauty industry continues to fall short when providing products for darker skin tones. To be fair the premium category has improved in leaps and bounds over the past 5 years, but the mass category is woeful.

    I believe that things will only improve as the industry dialogues with the woman of colour and the attempt to change is a purposeful and collaborative.

  4. Trona says:

    well said, it’s absolutely ridiculous that shades are so limited.

  5. Alessandra says:

    Wow, that IS bullshit. I’m really surprised. Maybe they’ll see this and realize the giant error they’ve made!

  6. Nazneen says:

    Thanks so much for raising this, you and BeautyPulseLondon. I had a look at the range when you posted a link the other day, and I was disappointed by the range of shades they were offering. It didn’t strike me as something to complain about at the time, because I’m just so used to it. That said, I just bought a concealer which is a perfect match for me from L’Oreal, and have a Rimmel powder I would never be without. So actually, thinking more on it, I’m now more outraged – other high street brands are trying to expand their shade ranges. To introduce a new brand to market as “universally accessible” to “every” woman without any thought to darker skintones in this day and age isn’t acceptable.

    • I think that’s what prompted me to post about it… we all know that there’s a lack of representation but it’s easy to be all like “oh well, doesn’t affect me”. And sometimes, it’s even partially understandable like with the lack of range in BB creams… there really isn’t “as big” a market in the countries where they originated. Although, that too is thankfully changing.

      But this… this is actually pretty unforgiveable.

      A brand new, mass-marketed brand in one of the biggest beauty retailers in the country not catering to a significant proportion of their potential audience? WTF are they doing?

      If YSL can do it…

  7. cinseven13 says:

    Wow, that’s unbelievable.

  8. Phyrra says:

    That’s insane :(

    I actually have recently started including comments about foundation shade range in my reviews. In the past, I’d noticed that people who are ultra fair and ultra dark were left out a lot. However, I thought companies were making strides to improve in that regard. This is a setback :(

  9. […] Charlotte swiftly addressed the matter in post she published today, which has already garnered several responses. Do let Charlotte know your thoughts too! […]

  10. Gillian King says:

    Well said ladies and thanks for highlighting it! Just like one commentator said, we are just used to it which is deeadful! We shouldn’t get used to such dreadful things. It doesn’t feel good not to be able to walk into any large retailer in the high street and shop for skin products just like anyone else. Inevitably we end up paying more, in travel time,money and having to buy premium brands out if necessity. As another blogger said on her website (Dija’s world) it’s beauty apartheid!

  11. Hilary says:

    Not just darker skinned, but yellow skinned ladies get missed out as well! High street foundations nearly always look like blush on me, even the ones with “yellow undertones”. When I ask for help I’m told to go to Mac. But what if I don’t want to put out £20 on a foundation?

  12. Katherine says:

    It’s such a sad state of affairs when companies do things like this. In this day and age there really is no excuse for such an oversight and what is so stupid is that in modern-day britain they are so happy to disappoint and alienate so much of what *could* be their customer base. I mean, WTF???? WHY would you think that’s a good thing to do for a fledgling brand anyway??? Issues of equality aside it just doesn’t make any business sense. Stupid companies!

  13. Lillian says:

    I find it absolutely shocking how few affordable brands stock skin colours darker than a tan. I mean I’m incredibly pale and find it hard to find products too but that’s because my skin is a very specific shade not being catered for whereas brands like this are basically not catering for any non-caucasion skin.

  14. Glitterishallsorts says:

    Very disappointing. Very very disappointing.

  15. Lynda says:

    I don’t expect every single range to have my perfect match but I do expect a new brand produced in 2013 in the UK, the most ethnically diverse country in Europe, to have a full spectrum of colours.

    Sorry Superdrug there is no excuse for this. Why produce a range that the MAJORITY of Londoners can’t use (55% of London’s population is non-White and don’t forget the TOWIE Tango crew!). Commercially that is bonkers. Somebody made that decision though and I would love an explanation and the rationale.

  16. Jayne says:

    I can’t believe that their tagline is B is for Beautiful. Why the hell is their packaging so darned ugly then? Rubbish brand, don’t think it will around for that long.

  17. […] Twitter exchange I had with the leading beauty blogger Charlotte of Lipglossiping.com led to this post on her site. 17 readers have commented on the post to date – make sure you add your […]

Leave a Reply

RANDOM

Butter London Shag NOTD

I’m starting to wonder if and when Butter London are gonna run out of these cutesy “British” slang terms… I reckon that when inspiration is …

5 of the best... Moody Blue Nail Polishes!

Ok, so these aren’t necessarily ‘moody’ but I didn’t know how to describe them.  I love blue polishes and wanted to do a comparison post …

Workhorse Cosmetics: Dior One Couleur Eyeshadow in Trendy Taupe

workhorse: noun. Something, such as a machine, that performs dependably under heavy or prolonged use. Dior’s One Couleur Eyeshadow in Trendy Taupe is one of …

LUSH - Halloween 2010 - Day of the Dead

No one celebrates the end of October more beautifully than the people of Mexico. “Day of the Dead” or “Día de los Muertos” as it’s …

FOTD with Illamasqua Halcyon Illuminator

So a few of you asked for some tips and to see a FOTD with the Illamasqua Halcyon Illuminator that I swatched in this here …

Paul and Joe Nail Polish in 03 Lampshade - NOTD

I will continue to coo over how pretty these bottles are… Paul & Joe just ‘get it’ don’t they? I picked up this P&J polish …

China Glaze Summer 2011: Island Escape Collection Swatches

With our (very) mini heatwave in the UK, I propose that there’s never been a better Wednesday for whipping out the sunglasses and getting your …

Spring Sensations at Space NK

Space NK are celebrating the arrival of Spring with a 2-day promotion.  They’ll be offering complementary skincare consultations, makeup lessons, expert demonstrations and mini pampering …

Butter London Gobsmacked

When I first saw swatches of this nail polish appear on the web, my nose wrinkled with disdain. “Ugh. Lumpy.” You see, I’m a simple …

La Roche Posay Hydreane BB Creme

La Roche Posay Hydreane BB Creme.  Yes, it’s pretty much as awesome as I hoped it would be.  If only it had just a little …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads