Yardley LONDON – Royal English Daisy collection

Posted by Lipglossiping On March - 27 - 2011

“He loves me, He loves me not…” is a rhyme that many of us will remember from the days when Summer holidays seemed to stretch an eternity and the biggest worry we had was whether or not we’d be able to sneak a jammie dodger from the biscuit tin before bed.

Of course, that particular rhyme meant very little unless we were clutching a fistful of daisies in our hands (we needed more than one incase we got the dreaded “he loves me not”).

Yardley LONDON, one of England’s oldest fragrance houses, re-launched last September with reformulated and repackaged products in a bid to re-energise the brand.  I would imagine that re-launching a brand so quintessentially English, with 240 years of history is not an easy task.  Obviously they need to stay true to their heritage and their loyal customers but in 2011, they clearly need to look to enhance the image of the brand in the eyes of the younger generations aswell.

Enter the Royal English Daisy Collection…

Perfume house Yardley LONDON have introduced the new fragrance collection to coincide with the imminent Royal Wedding.  Based around the perceived fragrance of daisies (the flowers have no actual fragrance), the limited edition range comprises of three products.

Royal English Daisy Eau de Toilette 50ml (£9.99)
Royal English Daisy Body Spray 75ml (£2.49)
Royal English Daisy Moisturising Body Lotion 250ml (£5.95)

Daisies have long been a favorite of many, as they represent loyal love and innocence. They have the ability to bring a smile to a face or brighten a room like a golden ray of sunshine.

Yardley London’s Royal English Daisy is an elegant dewy fresh, green floral fragrance, reminiscent of flower filled meadows in the spring sunshine. It opens with a burst of energetic top notes in the form of fresh green leaves and apple, combined with a heart of hyacinth and white rose, enhanced with warm base notes of sandalwood and musk.

It seems fitting to me that the brand who (are in possession of 2 Royal warrants), be the ones to commemorate and combine this Royal extravaganza with the classic British daisy.

The fragrance itself, was inspired by the future princess, Miss Catherine Middleton.  Yardley London wanted to create a new youthful, light and fun fragrance and they believe that they’ve successfully encapsluated her beauty, energetic and fun-loving character within the scent.

I find the fragrance in all three products to be light, airy and most definitely spring-like.  Not intoxicating enough for warm Summer evenings but perfect to spritz on in the mornings.  It reminds me of cool linens and long grasses… it’s sharp at first, the EDT… alcohol-heavy… but the dry down removes the acidity and what remains is crisp apple and white flowers.  It’s fresh, floral and a bit fruity.

My particular favourite from the range has to be the Moisturising Body Lotion, though I’d personally describe it as a light lotion.  It contains the same gentle scent that manages to linger on my skin for a surprising length of time.  It absorbs quickly, leaving behind softened skin that also feels slightly cooled.  For me, this product is going to be a Summer essential.  I’ve enquired about whether or not Yardley London have any plans to introduce the body lotion formula to their other scents.  No plans at the moment, but my goodness they must!

The range is available to purchase now from Boots, Lloyds Chemists and online.  Be sure to go and give it a sniff while it’s still available to buy, you may be pleasantly surprised at what you discover from this re-invigorated, heritage brand.  I certainly was.


RANDOM

FOTD: The four product school run

I do the school run a few times a week for my neice and it’s made me realise that what little time I have in …

I may not be the best pastry chef in the world...

…but damn I can make a decent Hob Nob. And now that I’ve blown my own trumpet so voraciously, it’s time to admit that these …

Deal Alert: ESPA's "Try Me... Love Me" GWP

You know how I love a good gift with purchase and I’ve got another one to share with you today. Until 31st May, all customers …

What you want... what you really, really want...

C’mon, tell me! Here’s (a virtual) £60. The catch is, you can only buy one thing with it and it’s got to be a palette. …

WIN a 6 month supply of Help: Clear Skin, worth £240!

Help: Clear Skin is a 100% natural and clinically proven skin supplement that promises to treat the skin gently from the inside out to clear …

Philosophy Christmas 2010 Gifts

Philosophy have some rather adorable Christmas gift sets out this year though I’ll confess they’re not a brand that I can claim to be hugely …

Free Delivery at Cheap Smells!

Cheap Smells has always been an oasis for bargain discoveries… I highly recommend a browse when you get that late night urge to spend a …

Scrub This! Neal's Yard Remedies Rose & Geranium Body Polish

When it comes to exfoliation, I’m an advocate of all things gentle for your fizzog but I reckon you can get a bit tougher on …

Making vegetables tastier: Broccoli Tots

5 a day. Do you? I don’t… although God loves a tryer. The problem with vegetables is that they’re just alright.  I’m simply not gonna …

Models Own Vintage Pink & Prussian Blue NOTD

It’s a double NOTD today! I received a couple of Models Own new nail polish shades the other week and finally got a chance to …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads