Yardley LONDON – Royal English Daisy collection

Posted by Lipglossiping On March - 27 - 2011

“He loves me, He loves me not…” is a rhyme that many of us will remember from the days when Summer holidays seemed to stretch an eternity and the biggest worry we had was whether or not we’d be able to sneak a jammie dodger from the biscuit tin before bed.

Of course, that particular rhyme meant very little unless we were clutching a fistful of daisies in our hands (we needed more than one incase we got the dreaded “he loves me not”).

Yardley LONDON, one of England’s oldest fragrance houses, re-launched last September with reformulated and repackaged products in a bid to re-energise the brand.  I would imagine that re-launching a brand so quintessentially English, with 240 years of history is not an easy task.  Obviously they need to stay true to their heritage and their loyal customers but in 2011, they clearly need to look to enhance the image of the brand in the eyes of the younger generations aswell.

Enter the Royal English Daisy Collection…

Perfume house Yardley LONDON have introduced the new fragrance collection to coincide with the imminent Royal Wedding.  Based around the perceived fragrance of daisies (the flowers have no actual fragrance), the limited edition range comprises of three products.

Royal English Daisy Eau de Toilette 50ml (£9.99)
Royal English Daisy Body Spray 75ml (£2.49)
Royal English Daisy Moisturising Body Lotion 250ml (£5.95)

Daisies have long been a favorite of many, as they represent loyal love and innocence. They have the ability to bring a smile to a face or brighten a room like a golden ray of sunshine.

Yardley London’s Royal English Daisy is an elegant dewy fresh, green floral fragrance, reminiscent of flower filled meadows in the spring sunshine. It opens with a burst of energetic top notes in the form of fresh green leaves and apple, combined with a heart of hyacinth and white rose, enhanced with warm base notes of sandalwood and musk.

It seems fitting to me that the brand who (are in possession of 2 Royal warrants), be the ones to commemorate and combine this Royal extravaganza with the classic British daisy.

The fragrance itself, was inspired by the future princess, Miss Catherine Middleton.  Yardley London wanted to create a new youthful, light and fun fragrance and they believe that they’ve successfully encapsluated her beauty, energetic and fun-loving character within the scent.

I find the fragrance in all three products to be light, airy and most definitely spring-like.  Not intoxicating enough for warm Summer evenings but perfect to spritz on in the mornings.  It reminds me of cool linens and long grasses… it’s sharp at first, the EDT… alcohol-heavy… but the dry down removes the acidity and what remains is crisp apple and white flowers.  It’s fresh, floral and a bit fruity.

My particular favourite from the range has to be the Moisturising Body Lotion, though I’d personally describe it as a light lotion.  It contains the same gentle scent that manages to linger on my skin for a surprising length of time.  It absorbs quickly, leaving behind softened skin that also feels slightly cooled.  For me, this product is going to be a Summer essential.  I’ve enquired about whether or not Yardley London have any plans to introduce the body lotion formula to their other scents.  No plans at the moment, but my goodness they must!

The range is available to purchase now from Boots, Lloyds Chemists and online.  Be sure to go and give it a sniff while it’s still available to buy, you may be pleasantly surprised at what you discover from this re-invigorated, heritage brand.  I certainly was.


3 Responses to “Yardley LONDON – Royal English Daisy collection”

  1. Anitacska says:

    I’ve got the April Violets and English Rose EDTs, just bought them from Boots for 25% off as well! Love the April Violets so much, this is my second bottle, so lovely! :) Haven’t tried the Daisy one yet, but will be sure to.

    Like or Dislike: Thumb up 0 Thumb down 0

  2. I associate Yardley with my grandmother because she always wants Yardley lavender products for Christmas… and personally I’m not a fan of lavender, so I associate Yardley with stinking like an old lady. Despite this, I’m completely intrigued by this scent (especially the apple notes!) and will try to get a sniff when I’m in England this June. Will this be a permanent addition to the line, or will it only be around for the big wedding?

    Like or Dislike: Thumb up 0 Thumb down 0

  3. Vijaya says:

    My friend bought this and loves it. I want it soooo badly!

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Beauty most... torturous?

God, I love a beauty gimmick. In reality, I generally hate them… but it’s the promise of pure innovation that I just can’t resist! It …

Inexpensive Beauty Find: Monsavon au lait

Soap.  In all it’s soapy glory. When my parents make their annual French pilgrimage, Monsavon au lait (made since 1925) is one of the items …

Easter Giveaway: LUSH Winners are...

Thanks to everyone who chimed in with their bath rituals and tales of Easter debauchery!  The Gods at Random.org have wiggled their pointing fingers and …

Advent Giveaway – Day 22

Shu Uemura Rouge Unlimited BG945 Leave a comment to enter. Giveaway closes at 23:59GMT on 22nd December.  Comments made after this time will not be …

It's all about the tingle...

I have an embarrassing confession to make. I’m addicted to lip tingling products.  No, really.  I’ve always liked ‘em, I don’t care if they actually …

MUJI Skincare

I first read back in January from the inimitable BeautyWooMe that kings of minimalism Muji were introducing their skincare line into the UK and as …

Dedicated to the cause

It’s Friday… the weekend is here!  Let’s have a discussion and compare notes… How long do you spend preening, pampering and generally grooming yourself? My …

Inexpensive Beauty Find: Wilkinsons Exfoliating Gloves

Following your awesome replies about the Moroccan Black Soap, I realised that I was short of an exfoliating tool to do it proper justice.  I …

The Lipstick League – Week of 10.2.14

Question of the Week: Be honest: How long do you go between pedicures? Answer: You what?  Is this another thing that proves I’m failing at …

Why go to a salon for a tanning treatment?* SP

We’ve been waiting a long time ladies, and summer is well and truly here – finally!  That means it’s time to hit the beach, get …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

  • Categories

  • Archives

  • Admin

  • Ads