Yardley LONDON – Royal English Daisy collection

Posted by Lipglossiping On March - 27 - 2011

“He loves me, He loves me not…” is a rhyme that many of us will remember from the days when Summer holidays seemed to stretch an eternity and the biggest worry we had was whether or not we’d be able to sneak a jammie dodger from the biscuit tin before bed.

Of course, that particular rhyme meant very little unless we were clutching a fistful of daisies in our hands (we needed more than one incase we got the dreaded “he loves me not”).

Yardley LONDON, one of England’s oldest fragrance houses, re-launched last September with reformulated and repackaged products in a bid to re-energise the brand.  I would imagine that re-launching a brand so quintessentially English, with 240 years of history is not an easy task.  Obviously they need to stay true to their heritage and their loyal customers but in 2011, they clearly need to look to enhance the image of the brand in the eyes of the younger generations aswell.

Enter the Royal English Daisy Collection…

Perfume house Yardley LONDON have introduced the new fragrance collection to coincide with the imminent Royal Wedding.  Based around the perceived fragrance of daisies (the flowers have no actual fragrance), the limited edition range comprises of three products.

Royal English Daisy Eau de Toilette 50ml (£9.99)
Royal English Daisy Body Spray 75ml (£2.49)
Royal English Daisy Moisturising Body Lotion 250ml (£5.95)

Daisies have long been a favorite of many, as they represent loyal love and innocence. They have the ability to bring a smile to a face or brighten a room like a golden ray of sunshine.

Yardley London’s Royal English Daisy is an elegant dewy fresh, green floral fragrance, reminiscent of flower filled meadows in the spring sunshine. It opens with a burst of energetic top notes in the form of fresh green leaves and apple, combined with a heart of hyacinth and white rose, enhanced with warm base notes of sandalwood and musk.

It seems fitting to me that the brand who (are in possession of 2 Royal warrants), be the ones to commemorate and combine this Royal extravaganza with the classic British daisy.

The fragrance itself, was inspired by the future princess, Miss Catherine Middleton.  Yardley London wanted to create a new youthful, light and fun fragrance and they believe that they’ve successfully encapsluated her beauty, energetic and fun-loving character within the scent.

I find the fragrance in all three products to be light, airy and most definitely spring-like.  Not intoxicating enough for warm Summer evenings but perfect to spritz on in the mornings.  It reminds me of cool linens and long grasses… it’s sharp at first, the EDT… alcohol-heavy… but the dry down removes the acidity and what remains is crisp apple and white flowers.  It’s fresh, floral and a bit fruity.

My particular favourite from the range has to be the Moisturising Body Lotion, though I’d personally describe it as a light lotion.  It contains the same gentle scent that manages to linger on my skin for a surprising length of time.  It absorbs quickly, leaving behind softened skin that also feels slightly cooled.  For me, this product is going to be a Summer essential.  I’ve enquired about whether or not Yardley London have any plans to introduce the body lotion formula to their other scents.  No plans at the moment, but my goodness they must!

The range is available to purchase now from Boots, Lloyds Chemists and online.  Be sure to go and give it a sniff while it’s still available to buy, you may be pleasantly surprised at what you discover from this re-invigorated, heritage brand.  I certainly was.


3 Responses to “Yardley LONDON – Royal English Daisy collection”

  1. Anitacska says:

    I’ve got the April Violets and English Rose EDTs, just bought them from Boots for 25% off as well! Love the April Violets so much, this is my second bottle, so lovely! :) Haven’t tried the Daisy one yet, but will be sure to.

  2. I associate Yardley with my grandmother because she always wants Yardley lavender products for Christmas… and personally I’m not a fan of lavender, so I associate Yardley with stinking like an old lady. Despite this, I’m completely intrigued by this scent (especially the apple notes!) and will try to get a sniff when I’m in England this June. Will this be a permanent addition to the line, or will it only be around for the big wedding?

  3. Vijaya says:

    My friend bought this and loves it. I want it soooo badly!

Leave a Reply

RANDOM

Shiseido Accentuating Color Stick in S6 Champagne Flush

Back when I purchased my beloved Shiseido Accentuating Color Stick in Peach Flush, I was torn – too many pretty shades and not enough pennies …

Deal Alert: Omorovicza's top tips & a generous GWP at Liberty

I know I’ve got a few ladies who like to hear the latest deals at Liberty so thought I’d share what’s happening this month with …

Bargain of the Week...

No, really… Unboxed Bobbi Brown Shimmer Bricks in Nectar and Rose for £16 each with free postage? I’ll take both thanks. Rose Nectar Let me …

Sugababes Perfume Winners...

The three lucky winners of my Sugababes perfume giveaway are…. Georgie Foster Monika Wykurz Asmaa Mangera Well done ladies! Expect an email from me shortly …

Illamasqua Nail Polish Competition

Illamasqua have a hot new competition open… I’ll let the press release give you all the information you need to know. Check it out: 2010’s …

Say goodbye to gambling, everyone's a winner with the Liberty Beauty Lottery.

If lady luck has been bypassing you on her mission to make everyone feel more blessed, take refuge in the beauty department at Liberty tomorrow …

Adding New Textures to Your Make-Up

Hafsa Issa-Salwe is a 20-something International Business student from London.  She counts the feel of a good body lotion, the glitter of an eyeshadow and …

NOTD(s) - Courtesy of George @ Asda

Would an aspiring makeup snob venture into Asda on a Friday night on the hunt for a grey polish she saw whilst doing last weeks …

Lidl makeup. Would you? Have you?

German supermarket chain Lidl have recently expanded their beauty range to include some new makeup bits and pieces. Now, I’m no snob.  Well, I am… …

Wet n’ Wild Color Icon Trio Eyeshadow: I'm Feeling Retro

I feel like a big fat cam whore with these FOTDs… I don’t think I’ve done as many FOTDs this entire year as I have …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads