Urban Decay Eyelash Primer Potion – Review

Posted by Lipglossiping On September - 20 - 2009

I received this to try a couple of weeks ago and thought it was high time I shared my thoughts on one of the newest lash primers to hit the UK market: Urban Decay’s Eyelash Primer Potion

They say:

Wave this magic wand before your favorite mascara for lashes that appear thicker, longer and stronger… right before your very eyes. Tiny fibers band together, cling to every lash, and construct towers of Babel… reaching for heavenly lashes. Just apply Eyelash Primer Potion, then apply your favorite mascara as usual. Your lashes will look fake, but the magic is real.

Our protein-rich and paraben-free formula conditions, fortifies, and thickens lashes with Silk Protein, Panthenol, and Hydrolyzed Wheat Protein.


As always from Urban Decay we’re treated to some pretty packaging… call me a sucker, I can’t help it – curb appeal counts!


You can see the little fibres clinging to the brush.  If you’ve experienced sensitivity with fibre mascaras in the past you may want to exercise some caution with this primer.  I had no sensitivity problems.


One set of lashes bare and one coated with the primer… is this what I’m gonna look like in 40 years?


Ta-da!  This is one coat of mascara on each set of lashes.  The Primer’d lashes are the ones on your right (like you need telling).  So, does Urban Decay’s new Eyelash Primer make a difference for me? Um yeah!

The effect is possibly a little clumpy for my personal taste, so next time I would definitely comb them through after applying… it’s also quite a heavy product, so if you curl your lashes, you may find this weighs them down.  I was pleased to note that the eyelashes with the primer on didn’t feel any more brittle or ‘crunchy’ than the other side.

I can’t easily test the claims of lash fortifying and thickening… but they sound like bonus qualities I’d want my lash primer to have.

Priced at £10 and available from the usual Urban Decay stockists.

10 Responses to “Urban Decay Eyelash Primer Potion – Review”

  1. tali says:

    Its such a reasonable price for a primer. All the others are twice that. I may try it when i run out of my lancome cils booster. I love packaging also..total sucker for purple too!!

  2. It is! I commented on Twitter earlier that in the US, it’s priced at $20… compared to £10 here in the UK. Very unusual for this side of the pond to get the better deal on cosmetics?!

  3. Can I ask which mascara you used with that primer? I’m currently using Max Factor’s False Lash Effect Mascara and I get great long, thick lashes. I can’t imagine what they’d be like with this primer!

  4. @PinkPopPolkaDot – Sure thing, I used Rimmel’s Sexy Curves thinking the brush would allieviate clumpiness a little. Can’t wait to try this with Max Fator’s 2000 Calorie. I’m yet to try False Lash Effect.. will have to look that one up! Thanks for commenting!

  5. I’ve heard good things about Sexy Curves but I’m reluctant to stray from Max Factor’s False Lash Effect because I absolutely LOVE it. It’s definitely worth trying! If you do happen to try it with this primer I’d love to hear about it :)

  6. Jo says:

    Wow the difference is incredible! I really need to pick this up! x

  7. Amanda says:

    I love Urban Decay’s primers! And the reason why it’s 10 pounds versus $20 is the exchange rate makes them about the same price. At least, what the exchange rate was when these products first came out :)

  8. Ooooh I love the effect it has given! Looks lovely! :) x

  9. @PinkPopPolkaDot – I’ll let you know!

    @Jo – It is a case of ‘does what it says on the tin..’

    @Amanda – Hiya! I didn’t realise that the exchange rate had been that favourable for a long while… I thought it was about £13 to $20 atm.. I can never work this stuff out though!

    @TackyBlueEyeshadow – Thanks Chick :)

  10. Redtiger21 says:

    Wow, what a difference! I do wonder how it compares to those high street mascaras that have the white primer on one end of the wand and the mascara on the other end- you know, like L’oreal and Bourjois?

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