Pure by Carlo di Roma Eyeshadow Duos – Review

Posted by Lipglossiping On November - 28 - 2009

PURE are a brand I know very little about although I’ve spied the mostly black packaging a few times whilst browsing in Boots.

The first products I noticed by the brand were the Kajal sticks, and I was tempted!  But to be honest, as an unknown quantity… I was loathe to part with any money ’till I’d read a bit more about the brand.

Well, of course that never happened… there’s simply too much makeup in the world worthy of spending my hard-earned cash on and something else equally tempting must have slipped into my line of vision and any thoughts of PURE were promptly dropped.

That is, until I was browsing the Debenhams website last week.

PURE was on sale (at 50% off the RRP) and I saw some eyeshadow duos that I liked the look of…




The packaging is sleek, compact and functional… it’s solidly built and nice to use.


I bought: Freedom, Nude Gold and Havana. (L-R)  I paid £4.25 each.

Nude Gold and Havana look somewhat simillar no?


Clockwise from TopLeft – Freedom, Nude Gold, Havana.

Nude Gold looks a little washed out in my swatch, but it’s equally as vibrant as Havana and Freedom.

I’m really pleased with my purchases, the shadows are smooth, well pigmented and contain a beautiful amount of shimmer without being too sparkly.

They last well without a base and blend easily.  There’s not much more you’d want is there?

My only disappointment is the shade selection, I think I’ve already bought all the ones I’d be interested in bar one – the others look pretty samey or just plain odd.

I’ll be much more willing to try the rest of the brand now though!

Are you a PURE fan?  What have you tried?  What do you want to try?

12 Responses to “Pure by Carlo di Roma Eyeshadow Duos – Review”

  1. Leanne says:

    Never tried PURE, only seen it in a couple of Boots stores and haven’t bothered looking that much for the same reasons – but if I see it on 1/2 price I may be tempted!
    Freedom is a dead ringer for Too Faced e/s duo in Poodle Puff!

  2. Lisa says:

    I’ve not tried anything by them yet, but I too was staring at the Kohl in Boots, luckily I had already paid for what I was buying otherwise I would’ve just grabbed it LOL, but I had a train to catch. Maybe some other time 😉

    Freedom is very pretty!

  3. Louise says:

    I am sure debenhams had some in their online sale and the ideal world website sell it too. I have heard good things about the Kajal liner

  4. I keep looking and looking at the PURE display at Boots, and my reaction is always “meh”!

    Thanks for the review!

  5. @Leanne – It’s quite expensive for high street huh? I think the kohls were around £11 each in Boots, which is what put me off a little.

    @Lisa – That kohl is tempting isn’t it? if I find it on sale somewhere, I’ll give you a heads up!

    @Louise – I couldn’t see the Kajal on the Debenhams site when I bought these. I would have nabbed it otherwise! I’ll check out the Ideal World site, thanks for the heads up!

    @Jamilla – Judging by the quality of these eye shadows I’m gonna pay the stand a bit more attention next time I’m shopping!

  6. Redtiger21 says:

    I like the plummy one, but the others really do look pretty much the same!! Would like to see a FOTD using them though 😀

  7. Sofia says:

    wow! in Spain Carlo Di Roma is selled on 1 dollar stores :/

  8. @Sofia – haha, well you’re very lucky! The original RRP for a PURE eyeshadow in the UK was nearly £9.

    You probably won’t be interested in my latest giveaway then lol

  9. Sofia says:

    Haha, i never tried the pure line ;P

    I just got two small palettes for 0’75 € each to empy them and press my MAC pigments lol

  10. fam says:

    ive seen the range in the 99p shop.

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