Pure by Carlo di Roma Eyeshadow Duos – Review

Posted by Lipglossiping On November - 28 - 2009

PURE are a brand I know very little about although I’ve spied the mostly black packaging a few times whilst browsing in Boots.

The first products I noticed by the brand were the Kajal sticks, and I was tempted!  But to be honest, as an unknown quantity… I was loathe to part with any money ’till I’d read a bit more about the brand.

Well, of course that never happened… there’s simply too much makeup in the world worthy of spending my hard-earned cash on and something else equally tempting must have slipped into my line of vision and any thoughts of PURE were promptly dropped.

That is, until I was browsing the Debenhams website last week.

PURE was on sale (at 50% off the RRP) and I saw some eyeshadow duos that I liked the look of…




The packaging is sleek, compact and functional… it’s solidly built and nice to use.


I bought: Freedom, Nude Gold and Havana. (L-R)  I paid £4.25 each.

Nude Gold and Havana look somewhat simillar no?


Clockwise from TopLeft – Freedom, Nude Gold, Havana.

Nude Gold looks a little washed out in my swatch, but it’s equally as vibrant as Havana and Freedom.

I’m really pleased with my purchases, the shadows are smooth, well pigmented and contain a beautiful amount of shimmer without being too sparkly.

They last well without a base and blend easily.  There’s not much more you’d want is there?

My only disappointment is the shade selection, I think I’ve already bought all the ones I’d be interested in bar one – the others look pretty samey or just plain odd.

I’ll be much more willing to try the rest of the brand now though!

Are you a PURE fan?  What have you tried?  What do you want to try?

12 Responses to “Pure by Carlo di Roma Eyeshadow Duos – Review”

  1. Leanne says:

    Never tried PURE, only seen it in a couple of Boots stores and haven’t bothered looking that much for the same reasons – but if I see it on 1/2 price I may be tempted!
    Freedom is a dead ringer for Too Faced e/s duo in Poodle Puff!

  2. Lisa says:

    I’ve not tried anything by them yet, but I too was staring at the Kohl in Boots, luckily I had already paid for what I was buying otherwise I would’ve just grabbed it LOL, but I had a train to catch. Maybe some other time 😉

    Freedom is very pretty!

  3. Louise says:

    I am sure debenhams had some in their online sale and the ideal world website sell it too. I have heard good things about the Kajal liner

  4. I keep looking and looking at the PURE display at Boots, and my reaction is always “meh”!

    Thanks for the review!

  5. @Leanne – It’s quite expensive for high street huh? I think the kohls were around £11 each in Boots, which is what put me off a little.

    @Lisa – That kohl is tempting isn’t it? if I find it on sale somewhere, I’ll give you a heads up!

    @Louise – I couldn’t see the Kajal on the Debenhams site when I bought these. I would have nabbed it otherwise! I’ll check out the Ideal World site, thanks for the heads up!

    @Jamilla – Judging by the quality of these eye shadows I’m gonna pay the stand a bit more attention next time I’m shopping!

  6. Redtiger21 says:

    I like the plummy one, but the others really do look pretty much the same!! Would like to see a FOTD using them though 😀

  7. Sofia says:

    wow! in Spain Carlo Di Roma is selled on 1 dollar stores :/

  8. @Sofia – haha, well you’re very lucky! The original RRP for a PURE eyeshadow in the UK was nearly £9.

    You probably won’t be interested in my latest giveaway then lol

  9. Sofia says:

    Haha, i never tried the pure line ;P

    I just got two small palettes for 0’75 € each to empy them and press my MAC pigments lol

  10. fam says:

    ive seen the range in the 99p shop.

Leave a Reply


FOTD - Earthen Glow Minerals Blue

Products Used: Face: EGM Foundation – Danielle EGM Blush – Cool Pink Eyes: UDPP EGM Eyeshadow – Bering Strait (foiled on lids) EGM Eyeshadow – Finnish …

Clarins Colour Accents Face and Blush Powder

Can we please have an all-together-now chorus of “it’s tooooo cold!”.  Is anyone else finding it harder-than-usual to adjust to the plummeting temperatures?  I was …

My tips for dealing with dry skin: cleansing

I don’t usually do “tip” posts like these, infact I’m not sure that I’ve ever done one before.  So it’s with a little apprehension and …

A year on Lipglossiping - Lookback (May 2009)

I’m sorry… it’s not makeup related… but I couldn’t NOT consider this my favourite post of the month now could I? Incidentally… how hardcore am …

BBLL – Saturday 6th March 2010

~ Over at theNotice, Rae talks about the “LOL Scarf” (aka the MAC Liberty of London scarf,) and wonders why the heck anyone would spend …

The Lipstick League – week of 3.12.12

Nouveau Cheap – has a lot to say about the new Liquid Metal eyeliners from Physicians Formula. Are they for you? Come see! Pink Sith …

Leila is three today!

To my darling girl, Before you were born, we were terrified of the changes that your presence would mean for our lives – not ready …

Oh no! The blog goblins ate Day 24!

OK, they didn’t really… but I’m waiting on a stock image and confirmation for the (updated) prize. . Keep your fingers crossed I get it …

Deal Alert: 20% off at Cherry Culture (NYX, Milani and all that good U.S. stuff)

If you’re interested, they’ve got the Milani Holographic polishes on sale at $3.99 each, the Milani Jewel FX (Lippmann dupes) on sale at $3.99 each …

NARS AW/10 Runway Looks (Part 2)

The other NARS AW/10 runway look I wanted to share comes from Phillip Lim’s show: It’s punchy but delicate all at the same time no? …


CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads