Forever on a quest for a kick-ass mascara, today I’m bringing you my thoughts on Jemma Kidd’s Lash Xtension Volume Mascara which I was sent a couple of weeks ago.
It promises both volume and length with a formula designed to promote lash strength and healthiness thanks to the help of some added vitamin A and E. As an aside (and something I can’t accurately test because my lashes are already being artificially ‘boosted’) this Jemma Kidd mascara contains something called “BioBoost Complex” to stimulate growth. It really is all the rage at the moment isn’t it?
I like the Jemma Kidd packaging style and this is no exception… it has that matte/glossy juxtaposition going on and looks embroidered, neat!
“What a stumpy little brush!” I exclaimed when I pulled the wand from the tube…
You can see that compared to the DiorShow… it’s only 2/3rds of the length with a chunky, short head making it ideal for those of us with smaller eyes or hooded lids. I can get right to the outer corner lashes without blobbing (technical term) product on the hooded part of my eyelid.
I’d call this a “natural” mascara.
Yeah, I don’t really get excited over that term either.
On my left eye (your right), I’m wearing 2 coats of it. This mascara excels in it’s buildability. After taking the photo I thought I’d keep going… another 2 coats left me with lashes that were thicker at the base without clumping at the ends. I don’t have watery eyes… but I didn’t notice any problems with flaking or smudging.
It’s not the most exciting mascara I’ve tried and it sadly doesn’t leave my lashes reaching for the stars but it is pretty foolproof.
If you’re looking for an everyday natural mascara that would particularly suit mature eyes and give you a foolproof application I’d really recommend giving this a go. Add in the whole “BioBoost complex” selling point and perhaps you’ve found your next mascara?
Yeah I don’t understand “natural” mascaras – who would purposely go out and buy a “natural” mascara?? We’re bombarded with ridiculous mascara ads of models “styled with lash extensions” but yet 90% of mascaras still seem to give a “natural” look, despite their main promise being for volume and length. Pfft!
If *you* don’t like natural mascaras, imagine what my short, stumpy lashes look like when I use them! I might as well not wear anything at all!
L’Oréal Lash Architect in Midnight Black is pretty good… would probably be amazing on your already-long-and-curly lashes. It gets better after a few uses as well, once the formula thickens a bit.
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My favorite mascara at this time is Maybelline le Colossal Volume Express it is pretty cool actually. I have tried many mascaras for example MAC mascaras won’t work for me although I really love this brand. YSL Mascaras are lovely. I’ve used for a long time.
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i don’t think i’ll bother with this one.
only thing i like about is the design on the tube, looooooove that shiny floral stuff onto the matte surface. never mind your lashes on this one, it’s your eyebrows which are looking hawt! xx
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your reviews really makes me want to get go out and buy the product
xx
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I can’t do mascara full stop, my eyelashes fall out if ever I wave a mascara wand anywhere near them, I am tempted by this, but went a bit mad on QVC and bought a load of her products only to send them back….we shall see, thanks for the review though (quickly remembers my manners!)
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What eyeliner are you wearing in the photo?
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It’s a Shu Uemura ME 650 Eyeshadow x
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Hmm, I tend to like more of a “wow” factor from my mascara.
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I prefer mascaras that really thicken my lashes and give them a more dramatic look, so I probably won’t bother with this one. I do love the packaging design though! x
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