Jo Malone: Wild Bluebell, quintessential English eccentricity

Posted by Lipglossiping On June - 23 - 2011

Jo Malone’s new Wild Bluebell is a four piece collection celebrating one of the most iconic wonders of the British woodland, the English Bluebell.  Synonymous with the ending of the long winter, the flower captures the imagination of anyone who encounters its magnificent carpets across the ancient woodlands of Britain.

image courtesy of Jo Malone

How to bottle that mesmerising sight?  Jo Malone’s Wild Bluebell is a delicate blend of fresh bluebell (engineered) and clove with a heart of lily of the valley and jasmine alongside a base of white amber and musk.

Compared to Penhaligon’s Bluebell (of which I’m a fan for its almost audacious evocation of the surroundings in which bluebells grow), this is a much lighter, easy-to-wear fragrance.  It’s gentle and playful with a hint of juxtaposition from the musk that lingers very close to the skin.  Ultimately, it’s a green floral with a hint of spice… where Penhaligon’s is a confrontation, Jo Malone’s is more a sweet echo.

The launch took place at the end of last month in a beautifully restored Georgian townhouse that demonstrated the spirit of the fragrance beautifully.  I was introduced to Wild Bluebell herself, the fragrance personified… a whimsical character with more than just a hint of the woodland nymph about her.

I’ll leave you with a couple more photos from the launch, the brand had commandeered the global stock of faux bluebells for the occasion, not to mention the scarily realistic bunnies found frolicking amongst the flowers.  It was like stepping through the looking glass!

The Jo Malone Wild Bluebell collection will be available from September and include the Cologne (£36/£72), Body & Hand Wash (£30), Body Creme (£48) and Home Candle (£38).

8 Responses to “Jo Malone: Wild Bluebell, quintessential English eccentricity”

  1. Anitacska says:

    The model in the first picture looks dead. Wonder if the bunnies killed her? Sorry, bit random, lol.

  2. Sami says:

    Your photos are better than the official one! She does look like a corpse :/

    That being said, I love Jo Malone fragrances (already own English Pear & Freesia) so will be hotly anticipating the launch of this one. Thanks for the heads up, love your blog too much Charlotte!

  3. I love the first and fourth image. The abundance of bluebells and the white bunnies with blue ribbons are so pretty and feminine- exactly what I think a perfume should be!

  4. Gauri says:

    That is so cute!!! Thanks for sharing!!!

  5. Grace London says:

    I *want* one of those bunnies!

  6. Kit says:

    Awww I love your review on Wild Bluebell cologne. I went to the launch last month but the freak of nature had ruined my sense of smell cos I was drenched in acid rain…so I couldn’t smell the fragrance Lol.

    Lovely photos btw.

  7. Rob says:

    Ironic that the swathes of bluebells in the photos are the vulgar Spanish variety, and not wild bluebells.

    Still, great photos, and a lovely concept :)

  8. Gina says:

    I’ve just my bottle and I’m in LOVE!

Leave a Reply


Winter Warmers: The ultimate Cold Weather Fragrances!

If the Met Office is to be believed, we’re ‘in for it’ (technical description) this Winter, I hope so anyway… I’ve just bought some bargain …

WAH Nails to collaborate on nail art pens with Models Own!

The beauty blogosphere has been rumbling with news of a collaboration between slick nail art gurus WAH Nails and high-street favourites… polish maestro’s Models Own! …

UD - Alice in Wonderland Updated Launch Date

As previously reported on BritishBeautyBlogger, the Alice in Wonderland Palette will now be released online at on the 22nd February and will be available …

FOTD - Kryolan Palette (again)

So, after reading this kind comment from Ceona on my last FOTD post: I love this palette and the way you’ve used it. So tempted …


Eyes: NYX Single Eyeshadow in Rust NYX Single Eyeshadow in Charcoal Ruby & Millie I-Writer in Black Maybelline  The Colossal Volum’ Express Mascara in Black …

Nails Inc. launches the Green Queen Manicure. Feeling arty? DIY it!

Keeping up with the latest trends in the fast-moving world of many manicures can be pretty hard work!  In light of this, Nails Inc have …

Jurlique: A week of Giveaways – Rose Essentials Gift Set!

It’s gone a bit giveaway-crazy on Lipglossiping this month and the fun is going to continue as I line up some more great goodies for …

NOTD - Nails Inc. - Chinatown

I didn’t appreciate this colour fully until I was out in the sunlight the day after painting. Wowee, vivid blue flashes… just stunning! Application was …

Here Come The Girls... Boots NEW Christmas ad airs tonight!

The U.S. have always been big on their Christmas ad extravaganzas but historically, in the UK… the only way we could tell that it was …

Misc. Ramblings...

Apologies for this post, it’s random, pic heavy and barely touches on makeup at all *shock horror* I’m sharing this pseudo-post ‘cos I still can’t be …


CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads