Jo Malone: Wild Bluebell, quintessential English eccentricity

Posted by Lipglossiping On June - 23 - 2011

Jo Malone’s new Wild Bluebell is a four piece collection celebrating one of the most iconic wonders of the British woodland, the English Bluebell.  Synonymous with the ending of the long winter, the flower captures the imagination of anyone who encounters its magnificent carpets across the ancient woodlands of Britain.

image courtesy of Jo Malone

How to bottle that mesmerising sight?  Jo Malone’s Wild Bluebell is a delicate blend of fresh bluebell (engineered) and clove with a heart of lily of the valley and jasmine alongside a base of white amber and musk.

Compared to Penhaligon’s Bluebell (of which I’m a fan for its almost audacious evocation of the surroundings in which bluebells grow), this is a much lighter, easy-to-wear fragrance.  It’s gentle and playful with a hint of juxtaposition from the musk that lingers very close to the skin.  Ultimately, it’s a green floral with a hint of spice… where Penhaligon’s is a confrontation, Jo Malone’s is more a sweet echo.

The launch took place at the end of last month in a beautifully restored Georgian townhouse that demonstrated the spirit of the fragrance beautifully.  I was introduced to Wild Bluebell herself, the fragrance personified… a whimsical character with more than just a hint of the woodland nymph about her.

I’ll leave you with a couple more photos from the launch, the brand had commandeered the global stock of faux bluebells for the occasion, not to mention the scarily realistic bunnies found frolicking amongst the flowers.  It was like stepping through the looking glass!

The Jo Malone Wild Bluebell collection will be available from September and include the Cologne (£36/£72), Body & Hand Wash (£30), Body Creme (£48) and Home Candle (£38).


8 Responses to “Jo Malone: Wild Bluebell, quintessential English eccentricity”

  1. Anitacska says:

    The model in the first picture looks dead. Wonder if the bunnies killed her? Sorry, bit random, lol.

    Like or Dislike: Thumb up 1 Thumb down 0

  2. Sami says:

    Your photos are better than the official one! She does look like a corpse :/

    That being said, I love Jo Malone fragrances (already own English Pear & Freesia) so will be hotly anticipating the launch of this one. Thanks for the heads up, love your blog too much Charlotte!

    Like or Dislike: Thumb up 0 Thumb down 0

  3. I love the first and fourth image. The abundance of bluebells and the white bunnies with blue ribbons are so pretty and feminine- exactly what I think a perfume should be!

    Like or Dislike: Thumb up 0 Thumb down 0

  4. Gauri says:

    That is so cute!!! Thanks for sharing!!!

    Like or Dislike: Thumb up 0 Thumb down 0

  5. Grace London says:

    I *want* one of those bunnies!

    Like or Dislike: Thumb up 0 Thumb down 0

  6. Kit says:

    Awww I love your review on Wild Bluebell cologne. I went to the launch last month but the freak of nature had ruined my sense of smell cos I was drenched in acid rain…so I couldn’t smell the fragrance Lol.

    Lovely photos btw.

    Like or Dislike: Thumb up 0 Thumb down 0

  7. Rob says:

    Ironic that the swathes of bluebells in the photos are the vulgar Spanish variety, and not wild bluebells.

    Still, great photos, and a lovely concept :)

    Like or Dislike: Thumb up 0 Thumb down 0

  8. Gina says:

    I’ve just my bottle and I’m in LOVE!

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Butter London Trout Pout NOTD

Hello Trout Pout, 1983 called – they want their nail polish back.  This is one seriously retro shade that deserves pride of place in Wham’s …

Butter London AW/2010 - OMG Look! It's Marrow!

I’m so freaking excited to see Marrow put in an appearance!  It was custom mixed for Vena Cava back in February and here it is, …

Orly Precious – Spring 2011 Nail Polish Collection

From Left to Right: Pure Porcelain, Gilded Coral, Fancy Fuchsia, Ancient Jade, Sapphire Silk and Royal Velvet. Are any of these calling to you? Spring …

Glitterbomb NOTD

A few of you eagle-eyed ladies spotted the manicure I was sporting in my NARS post!  *Looks at Kim, Danielle, Rae and Dee* It’s the …

Illamasqua Hollow Cream Pigment as a contour for pale skin?

Finding a natural looking contour for my pale (very pink) skintone has probably been one of my toughest makeup tasks and the closest I’ve come …

My cheeky Love Makeup haul!

Just a quickie post to give you a heads up (if you didn’t already see my tweet) about the Love Makeup sale that’s currently ongoing.  …

Laqa & Co Nail Polish Pen in Incestuous

Su requested a swatch of the Laqa & Co Nail Polish Pen that I talked about yesterday, and I jumped at the chance of a …

Food Friday: Halloumi Kebabs

I’m a bit of a kebab monster.  Doner, Shish, Kofte… chicken, lamb, vegetable… I love them all.  It’s an illness.  Nowadays, I restrict the doner …

Bye Bye Boots Points (it's been nice knowing you)

I haven’t had any trouble deciding what I’ll be splurging my Boots points on this year.  Last year… the Dior holiday collection caught my eye …

Pink Week: RetarDEX Oral Spray

What is It? RetarDEX Oral Spray is an alcohol-free pump action spray that promises to eliminate bad breath compunds and kill bacteria that cause tooth …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

  • Categories

  • Archives

  • Admin

  • Ads