Jo Malone: Wild Bluebell, quintessential English eccentricity

Posted by Lipglossiping On June - 23 - 2011

Jo Malone’s new Wild Bluebell is a four piece collection celebrating one of the most iconic wonders of the British woodland, the English Bluebell.  Synonymous with the ending of the long winter, the flower captures the imagination of anyone who encounters its magnificent carpets across the ancient woodlands of Britain.

image courtesy of Jo Malone

How to bottle that mesmerising sight?  Jo Malone’s Wild Bluebell is a delicate blend of fresh bluebell (engineered) and clove with a heart of lily of the valley and jasmine alongside a base of white amber and musk.

Compared to Penhaligon’s Bluebell (of which I’m a fan for its almost audacious evocation of the surroundings in which bluebells grow), this is a much lighter, easy-to-wear fragrance.  It’s gentle and playful with a hint of juxtaposition from the musk that lingers very close to the skin.  Ultimately, it’s a green floral with a hint of spice… where Penhaligon’s is a confrontation, Jo Malone’s is more a sweet echo.

The launch took place at the end of last month in a beautifully restored Georgian townhouse that demonstrated the spirit of the fragrance beautifully.  I was introduced to Wild Bluebell herself, the fragrance personified… a whimsical character with more than just a hint of the woodland nymph about her.

I’ll leave you with a couple more photos from the launch, the brand had commandeered the global stock of faux bluebells for the occasion, not to mention the scarily realistic bunnies found frolicking amongst the flowers.  It was like stepping through the looking glass!

The Jo Malone Wild Bluebell collection will be available from September and include the Cologne (£36/£72), Body & Hand Wash (£30), Body Creme (£48) and Home Candle (£38).


8 Responses to “Jo Malone: Wild Bluebell, quintessential English eccentricity”

  1. Anitacska says:

    The model in the first picture looks dead. Wonder if the bunnies killed her? Sorry, bit random, lol.

  2. Sami says:

    Your photos are better than the official one! She does look like a corpse :/

    That being said, I love Jo Malone fragrances (already own English Pear & Freesia) so will be hotly anticipating the launch of this one. Thanks for the heads up, love your blog too much Charlotte!

  3. I love the first and fourth image. The abundance of bluebells and the white bunnies with blue ribbons are so pretty and feminine- exactly what I think a perfume should be!

  4. Gauri says:

    That is so cute!!! Thanks for sharing!!!

  5. Grace London says:

    I *want* one of those bunnies!

  6. Kit says:

    Awww I love your review on Wild Bluebell cologne. I went to the launch last month but the freak of nature had ruined my sense of smell cos I was drenched in acid rain…so I couldn’t smell the fragrance Lol.

    Lovely photos btw.

  7. Rob says:

    Ironic that the swathes of bluebells in the photos are the vulgar Spanish variety, and not wild bluebells.

    Still, great photos, and a lovely concept :)

  8. Gina says:

    I’ve just my bottle and I’m in LOVE!

Leave a Reply

RANDOM

Urban Decay NEW Afterglow Cheek Tints in Quickie and Greedy!

I’m a little bit excited to be showing you these today.  I love Urban Decay, I love Blushes and I love cream blushes most of …

Christmas Gift Guide-a-palooza: Nailing it!

I’m not really a trends girl, and I don’t do much in the way of nail art – when it comes to my talons, I …

LUSH Snake Oil Scalp Massage Bar

I went to LUSH last week and one of the things that I came out with was this unattractive looking lump. Looks like something I’d …

Urban Decay Alice in Wonderland Palette – Evening Look FOTD

Earlier in the week, I posted a Day Look with the new Urban Decay Alice in Wonderland Palette. Here’s my “Evening Look” to complete the …

Deal Alert: A "Fabulous" Nails Inc. Freebie courtesy of NOTW

Starting this Sunday, News of the World’s Fabulous magazine will be bringing a little sunshine to what is turning out to be a rained off …

Introducing....

My beautiful little girl Leila.  I’m in love! She arrived on Saturday 16th May at 6.22am weighing a lovely 7lb 6oz.  She entered the world …

China Glaze: Love Marilyn NOTD

Let’s have some festive nail candy! China Glaze Love Marilyn from the Eye Candy 3-D Glitters Collection is a bonafide contender to be my Christmas …

Tag - 11 things that make me happy

The lovely Michelle over @ LipstickRules tagged me, so here goes: 1). Photography I love photography and dream that one day I may become talented …

SK-II Facial Treatment Cleansing Oil

I’ve been waiting to write this review for a long time, I’ve owned the SK-II Facial Treatment Cleansing Oil since the summer, but was being …

Swatch Saturday: Estee Lauder Signature Blush in #21 Peach Nuance

I picked this Estee Lauder blush up recently from the lovely Perilously Pale‘s blog sale and fell immediately in love with it once it dropped …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads