Burberry Body: New Ad featuring Rosie Huntington-Whiteley & The Feeling

Posted by Lipglossiping On November - 25 - 2011

Sometimes I get a gut feeling about something and I can’t always pin it down and explain it to myself in a way that helps me unravel and make sense of it. This is one of those times.

The new Burberry Body ad (which premiered the other day on ITV1) features a very beautiful Rosie Huntington-Whiteley and a fitting, delicately-orchestrated track by The Feeling but… it’s leaving me a little conflicted.

Wanna see?

It’s beautiful isn’t it? The back-lighting, the photography, the way the material from the coat moves around her naked form.  But, I don’t actually feel anything other than a bit of a perv after watching it.

I know that sex sells and it sells to both men and women regardless of sexual orientation but this is a strip-tease, with added come-hither eyes to the viewer (that’s me) and whilst I don’t object to the content of the ad – I’m just failing to see the relevance as the camera pans to her nethers.  Infact, the only real connection my mind makes (as the bottle spins around provocatively) is that RHW is contemplating using it for something a bit inappropriate and I’m not entirely sure that this is what Burberry are trying to convey.

Perhaps I’m overthinking things and shouldn’t delve beyond the classic “if I buy your product, I’ll get a body like RHW” hook but in fairness, it’s Burberry’s fault because they’ve taken a bit of subtle “sex sells” and turned it into “if Harrods did Spearmint Rhino”.

What do you think of the new Burberry Body ad?

 


15 Responses to “Burberry Body: New Ad featuring Rosie Huntington-Whiteley & The Feeling”

  1. Maria says:

    I agree, I thought it was super over the top. I was thinking about getting the perfume, because I loved the actual product, but seeing this kind of ad just honestly makes me go look for another perfume.

  2. shanice says:

    I don’t understand how this advert is supposed to make women want to go out and buy this perfume :/

  3. Rup says:

    Isn’t it designed to make men go out and buy it for women?
    More of a “if I buy it, my girlfriend/wife will turn into RHW” hook.
    :)

  4. Tali says:

    I dont get it either.. its like an advert for her as a model and the perfume is just butting in!

  5. Charlie says:

    I reach the same conclusion as you. The bottle is a “toy”.

  6. Dani says:

    Oh god, now that you’ve called it a ‘toy’…. I’ll never be able to look at it in the same way xx

  7. Jamilla says:

    Forget the ad! I love both the perfume and the spray body oil is HEAVEN!

  8. Grace London says:

    I still can’t get past Daniella Westbrook in head to toe checks whenever I think of Burberry. Back to this advert…um, no. Don’t like it, think it’s tacky.

  9. kelly says:

    I am the same as Grace, Burberry makes me think of Westbrook, but I love this perfume even though it is totally not my usual type!

  10. Saara says:

    Completely agree! I think its the scene at 0:24 in the video- the lighting makes it look like wonky blinds in a dodgy hotel or something :S the focus on her ‘regions’ doesn’t help either. Not too sure about the scent- i think its just OK

  11. Rebecca says:

    I can see where they were going with the whole “rose gold” thing this season, but their model is too young and bratty to pull this off- she looks kinda silly- especially in that last shot. Now if they had used someone more elfish and let her wear some white under that trench, we might have a deal…

  12. redtiger21 says:

    Ooh I say! Bit rude! Well I don’t think it’d go any way towards me either choosing or not choosing that perfume, although I could say the same for most perfume ads really, they bore me a bit as I find they bear little relation to the actual product! RHW is a very striking and pretty girl, but does anyone else think she looks just a teeeensy bit like Ivan Drago, the rival boxer in Rocky IV?!

  13. Leah says:

    She’s very lovely an’ all, but her lips remind me a little bit of a bum hole. I shouldn’t really have said that out loud, should I?! x

  14. A says:

    I love your blog and I’ve just started my own and I’m trying to get it out there. Please check it out! :)
    A. x

  15. A says:

    * oh my goodness! I can’t believe i just spelt my blog wrong!! So sorry! x

Leave a Reply to Rup

RANDOM

Lipglossiping New Year Giveaway – Day 3

Day 3!  It’s Mondayyyyyyyy!  In commiserations I bring you three of Sleek’s most popular products. Sleek Nail Polish in Lilac (perfect for Spring!), Sleek Kajal …

Free BarryM Makeup Kit with News of the World at Superdrug

I received this email in my inbox yesterday and thought it may be of interest to some of my UK ladies. The blurb: We’ve got …

I'm still on the wagon!

The diet wagon that is!  Well, mostly.  Ignore Sunday, it was Mother’s Day and I fell off it headfirst into a box of Lindt chocolates …

Revlon Grow Luscious Mascara Review

The new Revlon Grow Luscious mascara had me all confused.  It promises to promote stronger, longer lashes and with all these ‘lash enhancing’ products entering …

Kryolan Supra Color Revisited...

So, after some suggestions from you lovely ladies (and before consigning the Supra Color to the ever-growing pile of “tried but don’t love” products) I …

YOUR interpretations of Paris, done... extra, extra, beautifully! Mais Oui! And the winner is....

I do have an A Level in French but everytime I add any of the beautiful language to a blog post I just get reminded …

BBLL – Saturday 20th March 2010

~ Over at theNotice, Rae shares an amazingly pigmented bright blue eye — done with shadows from the drugstore! ~ This week, Louise gets an …

A Nearly Neopolitan NOTD with Eve Snow London

Ice Cream.  That’s all I’ve been able to think of since painting my nails in these pastel hues from Eve Snow London’s new range of …

Deal Alert: Agent Provocateur at CheapSmells.com (and a fragrance review!)

Still sitting down there in my wishlist purely because I’m a lazy oaf who hasn’t updated yet, sits the fragrance Agent Provocateur. CheapSmells.com are currently …

Inexpensive Beauty Find: Coconut Exfoliating Bar by Wembe

Well, crack one open (between my thighs) and send me to the tropics because I think I might need today’s inexpensive beauty find in my …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads