Sometimes I get a gut feeling about something and I can’t always pin it down and explain it to myself in a way that helps me unravel and make sense of it. This is one of those times.
The new Burberry Body ad (which premiered the other day on ITV1) features a very beautiful Rosie Huntington-Whiteley and a fitting, delicately-orchestrated track by The Feeling but… it’s leaving me a little conflicted.
It’s beautiful isn’t it? The back-lighting, the photography, the way the material from the coat moves around her naked form. But, I don’t actually feel anything other than a bit of a perv after watching it.
I know that sex sells and it sells to both men and women regardless of sexual orientation but this is a strip-tease, with added come-hither eyes to the viewer (that’s me) and whilst I don’t object to the content of the ad – I’m just failing to see the relevance as the camera pans to her nethers. Infact, the only real connection my mind makes (as the bottle spins around provocatively) is that RHW is contemplating using it for something a bit inappropriate and I’m not entirely sure that this is what Burberry are trying to convey.
Perhaps I’m overthinking things and shouldn’t delve beyond the classic “if I buy your product, I’ll get a body like RHW” hook but in fairness, it’s Burberry’s fault because they’ve taken a bit of subtle “sex sells” and turned it into “if Harrods did Spearmint Rhino”.
What do you think of the new Burberry Body ad?