Burberry Body: New Ad featuring Rosie Huntington-Whiteley & The Feeling

Posted by Lipglossiping On November - 25 - 2011

Sometimes I get a gut feeling about something and I can’t always pin it down and explain it to myself in a way that helps me unravel and make sense of it. This is one of those times.

The new Burberry Body ad (which premiered the other day on ITV1) features a very beautiful Rosie Huntington-Whiteley and a fitting, delicately-orchestrated track by The Feeling but… it’s leaving me a little conflicted.

Wanna see?

It’s beautiful isn’t it? The back-lighting, the photography, the way the material from the coat moves around her naked form.  But, I don’t actually feel anything other than a bit of a perv after watching it.

I know that sex sells and it sells to both men and women regardless of sexual orientation but this is a strip-tease, with added come-hither eyes to the viewer (that’s me) and whilst I don’t object to the content of the ad – I’m just failing to see the relevance as the camera pans to her nethers.  Infact, the only real connection my mind makes (as the bottle spins around provocatively) is that RHW is contemplating using it for something a bit inappropriate and I’m not entirely sure that this is what Burberry are trying to convey.

Perhaps I’m overthinking things and shouldn’t delve beyond the classic “if I buy your product, I’ll get a body like RHW” hook but in fairness, it’s Burberry’s fault because they’ve taken a bit of subtle “sex sells” and turned it into “if Harrods did Spearmint Rhino”.

What do you think of the new Burberry Body ad?

 


15 Responses to “Burberry Body: New Ad featuring Rosie Huntington-Whiteley & The Feeling”

  1. Maria says:

    I agree, I thought it was super over the top. I was thinking about getting the perfume, because I loved the actual product, but seeing this kind of ad just honestly makes me go look for another perfume.

  2. shanice says:

    I don’t understand how this advert is supposed to make women want to go out and buy this perfume :/

  3. Rup says:

    Isn’t it designed to make men go out and buy it for women?
    More of a “if I buy it, my girlfriend/wife will turn into RHW” hook.
    :)

  4. Tali says:

    I dont get it either.. its like an advert for her as a model and the perfume is just butting in!

  5. Charlie says:

    I reach the same conclusion as you. The bottle is a “toy”.

  6. Dani says:

    Oh god, now that you’ve called it a ‘toy’…. I’ll never be able to look at it in the same way xx

  7. Jamilla says:

    Forget the ad! I love both the perfume and the spray body oil is HEAVEN!

  8. Grace London says:

    I still can’t get past Daniella Westbrook in head to toe checks whenever I think of Burberry. Back to this advert…um, no. Don’t like it, think it’s tacky.

  9. kelly says:

    I am the same as Grace, Burberry makes me think of Westbrook, but I love this perfume even though it is totally not my usual type!

  10. Saara says:

    Completely agree! I think its the scene at 0:24 in the video- the lighting makes it look like wonky blinds in a dodgy hotel or something :S the focus on her ‘regions’ doesn’t help either. Not too sure about the scent- i think its just OK

  11. Rebecca says:

    I can see where they were going with the whole “rose gold” thing this season, but their model is too young and bratty to pull this off- she looks kinda silly- especially in that last shot. Now if they had used someone more elfish and let her wear some white under that trench, we might have a deal…

  12. redtiger21 says:

    Ooh I say! Bit rude! Well I don’t think it’d go any way towards me either choosing or not choosing that perfume, although I could say the same for most perfume ads really, they bore me a bit as I find they bear little relation to the actual product! RHW is a very striking and pretty girl, but does anyone else think she looks just a teeeensy bit like Ivan Drago, the rival boxer in Rocky IV?!

  13. Leah says:

    She’s very lovely an’ all, but her lips remind me a little bit of a bum hole. I shouldn’t really have said that out loud, should I?! x

  14. A says:

    I love your blog and I’ve just started my own and I’m trying to get it out there. Please check it out! :)
    A. x

  15. A says:

    * oh my goodness! I can’t believe i just spelt my blog wrong!! So sorry! x

Leave a Reply to Rebecca

RANDOM

Collection 2000 "Hot Looks" Nail Polish in Button Moon - Review

The beauty blogosphere is buzzing right now with nail junkies across the UK enjoying Collection 2000’s “Hot Looks” range of polishes. There are some fab 80s …

Butter London Spring/Summer 2011 – Dahling NOTD

I’ll admit that when I first saw this shade in the bottle… I thought it looked a bit mauve/rose-granny-chic.  I’m still not sure it feels …

Food Friday: Broccoli & Blue Cheese Soup

If you’re looking for an Autumn-warmer that’s both versatile and nutritious, then you need look no further than good ol’ fashioned home-made soup.  It’s the …

A quick competition heads up...

…over at Beauty Expert, they’re giving us UK ladies the chance to live like the SATC girls with an ‘Ultimate Pampering Break’ for you and …

Inexpensive Beauty Find: Coppertone UV Protect UV Cut Milk Mild SPF27 PA++

This no buy thing has been wearing thin from the beginning.  If I’m honest, I’ve amazed myself at my new-found ability to resist the urge …

China Glaze On Safari Collection: Kalahari Kiss NOTD

Today’s NOTD features a new shade from the China Glaze On Safari collection, it’s an unusual one for me to pick out to wear… warm-toned …

Outgrowing Yourself

That’s it… that’s all that I have left of my current favourite fragrance after decanting myself a small amount and giving the rest to a …

Blog Sale Update

Thank you to those who have bought and paid, it’s much appreciated. Incase you didn’t catch my earlier tweet, I wanted to let you know …

Leighton Denny Crystal Nail File – A beauty must-have!

I was given this by PR a few months ago and from first use, I wanted to jump on here and exclaim my love for …

Deal Alert: Cheap hair styling tools online at Tesco!

I was just browsing the Tesco website and discovered that there are a number of hairstyling tools to be had at a decent saving.  I …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads