Well, I watched it and I’ll confess to a bit of a shiver.  I don’t even fancy Brad Pitt but it did gave me a little thrill down my spine – I think it’s the atmospheric lighting more than anything to be honest.  I watched it again… well, three times actually.  There’s nothing wrong with it per se…

But the thing is…


Seriously, I’m transported back to the first time I tried to comprehend Ferdinand de Saussure’s system of sign analysis… and the second time, and then every time subsequently until I gave up and decided that only losers got first-class honours degrees anyway 😉

Can someone please translate for me*?  I’m not even joking.  Where’s the pretty ladies in pretty dresses?!

* if it takes you more than 15 seconds to explain it to me, we’ve all failed

28 Responses to “Brad Pitt: “My luck, my fate, my fortune” (£4.32m from Chanel allegedly)”

  1. Sophie says:

    Frankly I couldn’t give a damn what he’s saying, as long as he looks like that while he’s saying it 😉 it’s a completely ridiculous, pretentious advert, but damn he looks good!

  2. Robyn says:

    He is SAYING. “I love you because you smell nice. And every lady wears Chanel No 5 so you’re everywhere. AND I WANT TO BUM YOU.” That’s what I got from it. Or something.

  3. Oh!!! Thank u soooo much!! I think its a total fail..and I dont even like him or what he says and I dont get the concept. I really cant believe Chanel did this :-S
    And dont get mw wrong I think he’s a good actor and I love Chanel but the combo although it’s original..its not good..a all!

  4. Tass says:

    I haven’t seen the ad yet I just wanted to say I HATE SAUSSURE

  5. Soraya says:

    I can’t watch it, Brad Pitt makes me feel physically ill. I’m sure I’m alone but I can’t be lusting over a man that matches his hairstyle to his girlfriends…..

  6. Dana says:

    Was he actually trying to deliver a message then? all I heard was blah blah pretentious crap blah blah, but as soon as I saw it I thought hmmmm, a man advertising a womans perfume, thats going to confuse some people, and lo and behold I was in boots today and overheard a customer asking the assistant if she could smell the chanel no 5 for men that brad pitt was advertising.

  7. Leah says:

    What a load of pretentious old toss. Cringe! For that money he could have at least had his shirt off, hehe.

  8. Shortiee31 says:

    Hmmm… Since he grew his hair I have totally gone off him! 😐

  9. Georgie says:

    Well, you’d think my Masters in Literature would be useful here, and that it might aid me in discovering some deep insights. Clearly i’ve wasted 5 years of my life and about £35,000; i cant even suss a bloody fragrance ad. Unless… yes! It’s utter bull***t!!

  10. Mollance says:

    I thought he’s morphing into Guy Pearce.

  11. Trimperley says:

    Bring back Carole Bouquet

  12. I think he’s trying to tell us his beard itches. Poor bastard.

  13. Wordbird says:

    Have you noticed his cheeks look oddly matt?

  14. Phoebe says:

    Do perfume adverts ever make sense?!

  15. Jools says:

    Hoorah I am not alone in not having a clue what he was waffling on about :0)

  16. Omg. I can’t believe no one had anything positive to say about him. I mean, it’s Brad Pitt! He’s yummy to the bone! Plus he has the most gorgeous girlfriend in the world; there must be something about him, right?

  17. Jenni says:

    What a load of rubbish. I think btw Chanel now markets Chanel 5 as a unisex fragrance. That’s the intention.

  18. Oh dear. And he didn”t even make an effort to really act, did he?

    Does that mean this is now a male perfume, or are we women supposed to buy it because we’re lusting over ze Brad?

  19. Sydney says:

    Not sure how I feel about the advert.
    On one point, not a massive fan of him and I think he does not look overly handsome in this. On another point ERMERGERD his voice. That, ladies and gentlemen (but mostly ladies) is the only selling point.

  20. lesr says:

    assuming the luv of his life wears Chanel no 5, he must mean that wherever the journey of his life takes him she will always be there. she’s who is his luck his fate his fortune. (could possibly mean a mother or grandmother as well whose memory he will always take with him- hence he may not be trying to look handsome at this point)

  21. xiao says:

    oh, oh! did you see the sequel?

    THE STORY CONTINUES –> http://www.youtube.com/watch?v=9UvVmMamNgE


  22. katie says:

    I felt myself cringe through the whole commercial. Embarrassed for BP and Chanel.

  23. Walter Tonetto says:

    The chiaroscuro lighting is superb, and the declamation has the gravitas we associate with another age, when poetry still came easily. The final shot could have been done much better, though; there is something not quite right there … of course, overall, the aesthetics of this are totally screwed up: how can something as trivial as a perfume connect to metaphysical longings … greatness sustains oxymorons, but not faux-art trivia. But fine acting, Mr Pitt, notwithstanding those final shots…

  24. Fiona says:

    It’s a reference to a Shakespeare sonnet.

  25. Jesse says:

    it’s about someone that he has known in a past, and how everytime he reincarnates he is fated to meet that soul again. it’s about spiritual destiny.

  26. Red Lippie Love says:

    I hate to say this but he’s looking more & more like Billy Ray Cyrus as he ages, not a good fate or fortune. No Bueno.

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