Well, I watched it and I’ll confess to a bit of a shiver. I don’t even fancy Brad Pitt but it did gave me a little thrill down my spine – I think it’s the atmospheric lighting more than anything to be honest. I watched it again… well, three times actually. There’s nothing wrong with it per se…
But the thing is…
WHAT’S HE SAYIN’?????
Seriously, I’m transported back to the first time I tried to comprehend Ferdinand de Saussure’s system of sign analysis… and the second time, and then every time subsequently until I gave up and decided that only losers got first-class honours degrees anyway 
Can someone please translate for me*? I’m not even joking. Where’s the pretty ladies in pretty dresses?!
* if it takes you more than 15 seconds to explain it to me, we’ve all failed
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Frankly I couldn’t give a damn what he’s saying, as long as he looks like that while he’s saying it
it’s a completely ridiculous, pretentious advert, but damn he looks good!
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He is SAYING. “I love you because you smell nice. And every lady wears Chanel No 5 so you’re everywhere. AND I WANT TO BUM YOU.” That’s what I got from it. Or something.
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Oh!!! Thank u soooo much!! I think its a total fail..and I dont even like him or what he says and I dont get the concept. I really cant believe Chanel did this :-S
And dont get mw wrong I think he’s a good actor and I love Chanel but the combo although it’s original..its not good..a all!
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I haven’t seen the ad yet I just wanted to say I HATE SAUSSURE
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I can’t watch it, Brad Pitt makes me feel physically ill. I’m sure I’m alone but I can’t be lusting over a man that matches his hairstyle to his girlfriends…..
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Was he actually trying to deliver a message then? all I heard was blah blah pretentious crap blah blah, but as soon as I saw it I thought hmmmm, a man advertising a womans perfume, thats going to confuse some people, and lo and behold I was in boots today and overheard a customer asking the assistant if she could smell the chanel no 5 for men that brad pitt was advertising.
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What a load of pretentious old toss. Cringe! For that money he could have at least had his shirt off, hehe.
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Hmmm… Since he grew his hair I have totally gone off him!
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Well, you’d think my Masters in Literature would be useful here, and that it might aid me in discovering some deep insights. Clearly i’ve wasted 5 years of my life and about £35,000; i cant even suss a bloody fragrance ad. Unless… yes! It’s utter bull***t!!
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I thought he’s morphing into Guy Pearce.
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Bring back Carole Bouquet
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I think he’s trying to tell us his beard itches. Poor bastard.
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Have you noticed his cheeks look oddly matt?
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I just wish someone had bothered to give his shirt a quick press, FFS Chanel.
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Do perfume adverts ever make sense?!
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Hoorah I am not alone in not having a clue what he was waffling on about :0)
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Omg. I can’t believe no one had anything positive to say about him. I mean, it’s Brad Pitt! He’s yummy to the bone! Plus he has the most gorgeous girlfriend in the world; there must be something about him, right?
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What a load of rubbish. I think btw Chanel now markets Chanel 5 as a unisex fragrance. That’s the intention.
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Oh dear. And he didn”t even make an effort to really act, did he?
Does that mean this is now a male perfume, or are we women supposed to buy it because we’re lusting over ze Brad?
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Not sure how I feel about the advert.
On one point, not a massive fan of him and I think he does not look overly handsome in this. On another point ERMERGERD his voice. That, ladies and gentlemen (but mostly ladies) is the only selling point.
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totally agree!
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assuming the luv of his life wears Chanel no 5, he must mean that wherever the journey of his life takes him she will always be there. she’s who is his luck his fate his fortune. (could possibly mean a mother or grandmother as well whose memory he will always take with him- hence he may not be trying to look handsome at this point)
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oh, oh! did you see the sequel?
THE STORY CONTINUES –> http://www.youtube.com/watch?v=9UvVmMamNgE
(guffaw)
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I felt myself cringe through the whole commercial. Embarrassed for BP and Chanel.
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The chiaroscuro lighting is superb, and the declamation has the gravitas we associate with another age, when poetry still came easily. The final shot could have been done much better, though; there is something not quite right there … of course, overall, the aesthetics of this are totally screwed up: how can something as trivial as a perfume connect to metaphysical longings … greatness sustains oxymorons, but not faux-art trivia. But fine acting, Mr Pitt, notwithstanding those final shots…
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It’s a reference to a Shakespeare sonnet.
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it’s about someone that he has known in a past, and how everytime he reincarnates he is fated to meet that soul again. it’s about spiritual destiny.
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