50s Inspired? Dove, are you being shit on purpose?

Posted by Lipglossiping On November - 12 - 2012

I received a press release at the end of last week announcing a retro-inspired set of Christmas goodies from skincare brand, Dove.

“Oooh!” I thought, as I clicked to open the email for a better look.

“Oh.” I said, as the email revealed nothing of the sort.

Am I missing some crucial piece of retro-evidence here?

What in the name of full-skirted, fedora-wearing, seemingly wholesome, nothing-to-do-with-the-fifties kind of fuckery is this?

Just in case you thought I imagined it… let me indulge you with Dove’s idea about what these sets are supposed to represent…

Beauty lovers are in for a treat this Christmas as Dove launches a stunning Christmas gift collection with packaging inspired by the fabulous fifties, marking the era in which the beauty brand first launched.

In a throwback to those glamorous days, Dove is launching a beautifully packaged range of indulgent and nourishing necessities.

Sorry Dove, but sticking a tiny slightly 50s-inspired illustration on the part of the packaging that you THROW AWAY within two seconds of opening the gift, does not a 50s-inspired gift make.

Just so we’re clear.  LAZY.

15 Responses to “50s Inspired? Dove, are you being shit on purpose?”

  1. Megan says:

    This properly made me laugh! You have such a good way with words :) I really had to hunt for the retro illustration. I think these will sell, but I doubt it’ll be because of the packaging.

  2. Hollie says:

    What the?! This is not 50s in the slightest. It’s not even 60s or 70s 0r 80s. It’s just plain.

  3. Sophie says:

    Haha what on earth! How lazy. Do they perhaps mean that the bottle shapes are the same as they were in the 50s? I’m grasping at straws here…

  4. ShyGirl says:

    Your post made me laugh out loud! Hope the products are not expired. You know, retro = outdated? 😉

  5. Nazneen says:

    At times like this, I really wish I could raise one eyebrow.

  6. Bellyrockin says:

    I love anything 50s, and can see nothing even vaguely 50s in that picture

  7. Julianne says:

    This is hilariously lazy. This stuff just doesn’t fly now that there are so many brands who actually put time and money into making their products look beautiful.

  8. Gauri says:

    Absolutely ♥ your blog! Following you now!! Follow me back??

  9. Kelly says:

    HAHAHHAHAHAHAHAHAHah! I got that too and was perplexed by the fuckery.

  10. ROFL!!! Stoopid Dove. It would have been the easiest thing in the world too, a nice set of gift soaps in boudoir-y packaging, maybe with a ribbon or a black tassel or something a bit fancy. Why the hell I am not in charge of marketing for EVERYBODY I don’t know.

  11. Kelly says:

    erm yeah, sooooo 50’s

  12. loobylou14 says:

    Tiny wee slightly 50s looking illustrations on the bits you throw away does not equal “packaging inspired by the fabulous fifties”. Don’t know why they would even bother.

  13. Wordbird says:

    And you know what’s really stupid? Dove gifts are really good and most people are glad to get one. Yes, they’re unimaginative but you know what, the deodorant/showergel/soap bar/ frilly shower puff thingy combo is a blooming winner! I had one from my godmother and it was a really good prezzy. I used the lot up. Because sometimes you need boring and dependable presents. Kind of the beauty version of socks. And a damn sight better than some presents I’ve had (yes, I’m looking at you, ex-boyf who gave me a socket set).

    So making them rubbish by adding a naff wannabe 50s pic just undermines the classic, simple Dove giftset and points out that Dove would really like to be Soap and Glory. Oh dear. We have witnessed the birth of a phenomenon: the brand crush. Kind of like a girl crush but waaaaaaay less groovy.

  14. Sydney says:

    God I love your honesty! Brilliant post.

  15. Iva says:

    I stumbled across your blog and this post just made me addd you to my favourites. …’ What in the name of full-skirted, fedora-wearing, seemingly wholesome, nothing-to-do-with-the-fifties kind of fuckery is this?’ …hilarious! You rock;) thanks for the honesty I’ll be checking back regularly :)

Leave a Reply


Pink to make the girls wink (and clutch their credit cards in tears)

I don’t usually fire out many lust posts but I had to share my OMGWANTITNOW for the new Rouge d’Armani Hot Collection.  I’d been sorta …

Sometimes things just turn out that way...

… an accidental case of perfect timing. As the death knell sounds for the final issue of Britain’s biggest-selling newspaper The News of The World …

Shu Uemura IR Brown 850 Eyeshadow

I’ve wanted Shu Uemura’s IR Brown 850 for quite a while… I think it was ever since I read it likened to MAC’s discontinued Smoke …

A sticky situation… saved by a gooey cupcake! (or 12)

Picture the scene… you’ve spent the last fortnight trying to come up with a blisteringly cool gift idea for your husband’s birthday.  You want something …

China Glaze - On Safari Collection: I'm Not a Lion NOTD

Are you feeling Autumnal yet?  Where did the sun go?  Why is it getting dark so early?  Come back happiness and light, come back!!!!! It’s …

Jimmy Choo to launch self titled fragrance

I don’t get excited by shoes (yeah, I know – freakozoid)… so this is probably the closest I’m gonna come to getting excited by a …

Clinique A Different Nail Enamel (an update)

Hello lovely readers, if you remember my post from the beginning of last week, I introduced Clinique’s new range of nail polishes. In summary, I …

Weight Watchers Weekly Challenge #2 - Planning Your Meals

Well, it’s Thursday and I’ve stayed on plan this week.  There’s been a couple of times that I’ve sneaked into my weekly PP allowance (an …

The Crabtree & Evelyn Hand Care Amnesty. Get your free hand-cream here!

Had I not spent the day trying to find a quiet little hole to climb into, I would have blogged this within seconds of it …

Bring on the brights! LVX Midori Nail Polish NOTD

If you’re anticipating the warmth of Spring as eagerly as me, you may be interested in pre-empting the vibrancy with a little treat from LVX.  …


CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads