I received a press release at the end of last week announcing a retro-inspired set of Christmas goodies from skincare brand, Dove.
“Oooh!” I thought, as I clicked to open the email for a better look.
“Oh.” I said, as the email revealed nothing of the sort.
Am I missing some crucial piece of retro-evidence here?
What in the name of full-skirted, fedora-wearing, seemingly wholesome, nothing-to-do-with-the-fifties kind of fuckery is this?
Just in case you thought I imagined it… let me indulge you with Dove’s idea about what these sets are supposed to represent…
Beauty lovers are in for a treat this Christmas as Dove launches a stunning Christmas gift collection with packaging inspired by the fabulous fifties, marking the era in which the beauty brand first launched.
In a throwback to those glamorous days, Dove is launching a beautifully packaged range of indulgent and nourishing necessities.
Sorry Dove, but sticking a tiny slightly 50s-inspired illustration on the part of the packaging that you THROW AWAY within two seconds of opening the gift, does not a 50s-inspired gift make.
Just so we’re clear. LAZY.