I received a press release yesterday announcing the upcoming launch of a new BB cream to the UK market from The Body Shop. Vitamin E Cool BB Cream is set to hit the stands next Tuesday (26th March) and promises to deliver light coverage in a moisture-rich formula.
The BB Cream will expand upon the bestselling Vitamin E range (a range of which, I’m personally a big fan – toner anyone?) and is enriched with wheatgerm oil, one of nature’s richest sources of Vitamin E. It can’t actually find any other skincare benefits from this one, and with no sun-protection or other anti-aging technology included… it’s not really a BB Cream is it now? HAI TINTED MOISTURISER!
Perhaps most interestingly, The Body Shop have dared to release this new BB Cream in only one shade, classing it as a one-shade-fits-all product. In reality, this can only mean one thing, coverage will be extremely, extremely light.
From a personal point of view (screw you guys), I’m particularly interested in this release because, if you’re a long-term follower, you may remember that my favourite Summer foundation trick is to use a light, moisturising liquid/cream base with just a hint of colour before applying mineral powder foundation ontop to adjust my coverage level until I’m happy with the finish.
Could this be my new favourite thing? I AM EXCITE!
Will you be trying it?
The Body Shop Vitamin E Cool BB Cream launches next week, priced at a purse-cheering £10.00, available in-store or online at www.thebodyshop.co.uk