I received a press release yesterday announcing the upcoming launch of a new BB cream to the UK market from The Body Shop. Vitamin E Cool BB Cream is set to hit the stands next Tuesday (26th March) and promises to deliver light coverage in a moisture-rich formula.
The BB Cream will expand upon the bestselling Vitamin E range (a range of which, I’m personally a big fan – toner anyone?) and is enriched with wheatgerm oil, one of nature’s richest sources of Vitamin E. It can’t actually find any other skincare benefits from this one, and with no sun-protection or other anti-aging technology included… it’s not really a BB Cream is it now? HAI TINTED MOISTURISER!
Launching 26th March – £10.00
Perhaps most interestingly, The Body Shop have dared to release this new BB Cream in only one shade, classing it as a one-shade-fits-all product. In reality, this can only mean one thing, coverage will be extremely, extremely light.
From a personal point of view (screw you guys), I’m particularly interested in this release because, if you’re a long-term follower, you may remember that my favourite Summer foundation trick is to use a light, moisturising liquid/cream base with just a hint of colour before applying mineral powder foundation ontop to adjust my coverage level until I’m happy with the finish.
Could this be my new favourite thing? I AM EXCITE!
Will you be trying it?
The Body Shop Vitamin E Cool BB Cream launches next week, priced at a purse-cheering £10.00, available in-store or online at www.thebodyshop.co.uk
I’m assuming that you will be buying one, so will you please please reveiw it?
Hi Jo! I will, although I won’t be in the country when it launches so there may be a delay x
I guess that’s a good enough excuse 😉
Ahh man. I managed to stay away from the BB Cream crave until recently, when I tried UD’s and, to my surprise, really liked it. Now I’m intrigued by this. BUT I DON’T NEED MORE MAKEUP!! I’ll await your review before deciding whether to buy
Have you tried the Gosh BB cream? The lightest shade is so light – the lightest face makeup I’ve seen, ever, I think. It has that BB grey cast in the tube, that I think just translates to ‘neutral’ on the skin, and it is actually somewhat moisturizing. No emphasis of dry bits! It’s just so pale, I’m practically swooning…
I’m looking forward to your review of the Body Shop one, too – what does ‘glowing shade’ mean?! 😛
I am a fan of the Vit E products, and of The Body Shop on the whole, so I am very much looking forward to your upcoming review of this!
One shade fits all? Never mind folk on the paler end of things, what about nearly anybody who isn’t white? >___<
Hi! Where can I find your summer fndn trick? Sounds good! Tm plus mmu, new to me :).