Nails Inc. designer collaboration for London Fashion Week: Sloane Street

Posted by Lipglossiping On February - 13 - 2014

Do you remember when Nails Inc. polishes used to be the pinnacle for British nail polish junkies everywhere?  Our sisters across the pond would be desperate to get their hands on the London street-themed bottles via generous MakeUp Alley swappers and eBayers who were willing to risk sending flammable items overseas.

I’ve had a niggling feeling for a long time that the brand hadn’t been improving with age.

My feelings have been confirmed after taking delivery of a press sample from their latest collaboration with emerging British design talent for London Fashion Week which feels – and looks – like the most half-hearted attempt at spinning a bit of money from a loyal customer base.

So, what exactly is wrong with this new collaboration then?  I’ll start at the beginning…

Nail-Inc-Teatum-Jones-London-Fashion-Week-Collaboration

On paper, the press release is impressive.  It makes the collaboration sound as buzzing and inspirational as it should be.  Nails Inc. founder Thea Green waxes lyrical about how “Fashion is at the heart of everything Nails Inc creates. Each designer was given complete creative control to design packaging for three new fashion forward shades in celebration of London Fashion Week 2014.  I am thrilled to be able to showcase such amazing talent”.

Great.

Except for a few things…

1. There are three shades available in the collection: a pink, a nude, and a dusky purple.  So blindingly fashion-forward, I can hardly contain my excitement.

2. The designer-created packaging doesn’t actually fit the bottles.  The boxes bulge at the front, it looks untidy.  How can you not get that right?

3. The standard Nails Inc. bottles that we’re now entirely used to grabbing as freebies on the front cover of magazines have a transparent sticker on the caps announcing the name of the designer who created the ill-fitting box (poor designer).  Hilariously, the sticker on mine hasn’t been applied properly and has air bubbles… oh, it’s also a bit wonky.

Nail-Inc-Teatum-Jones-London-Fashion-Week-Collaboration2

Nail-Inc-Teatum-Jones-London-Fashion-Week-Collaboration3

Nail-Inc-Teatum-Jones-London-Fashion-Week-Collaboration4

Am I being fussy?  I am when the brand are making such a fuss about “showcasing” emerging talent.  If I were a designer and they offered to showcase my talent as shoddily as this… I’d politely decline.

Also, let’s not forget that these are being marketed as “collector pieces” at £12.00 a pop and in this competitive market, brands are saturating the market with high-quality nail polishes for less than half the price Nails Inc are demanding.  The majority of these will be available at a cut-price from your nearest TKMaxx in less than 5-months.

The formula on the polish itself is infact, alright.  I used two coats which offers complete coverage as-long as you apply with a fairly heavy-hand.  You’ll absolutely need a top-coat to conceal the dull but not-quite-matte finish which polish-heads will know to expect from an almost-neon shade.  The finished manicure is nice, it’s a pretty hot pink.  It doesn’t scream cutting-edge fashion to me though, I own a billion hot pinks.

I haven’t been this critical of a brand on my blog in a very, very long time but I’m left feeling annoyed by this collaboration, mostly at the quality control issues that do nothing to showcase the designers who got involved and most of all, lets down the paying public.

All three of the Nails Inc. Designer Collaboration for London Fashion Week polishes are available nationwide and online from nailsinc.com, priced at £12 each

* press sample

if you liked this post, please don’t forget to check out my subscriber options, here

EDIT: (update: 13/02/14) – Nails Inc. were good enough to respond to my criticism(s), here’s what they had to say:

We are sorry that you were disappointed with our young Designers Collaboration.  At nails inc we are genuinely passionate about supporting our talented British colleagues in the Fashion Industry. The association with nails inc and the mentions on the various nails inc platforms is a real benefit in helping to raise the profile of emerging talent.

The colours of these limited edition polishes, which will only be available for six weeks, were chosen to complement the designers’ collections, not necessarily to start a new trend in nail fashion.

We recognise how passionate you are about nails and the importance of this on your site, so we very much hope that you will like our future collections and collaborations more.


3 Responses to “Nails Inc. designer collaboration for London Fashion Week: Sloane Street”

  1. Anna says:

    Surely it’s not that hard to put a sticker on straight if you’re charging £12. Companies can manage it on polishes less than half the price. I wasn’t all that impressed with my Coke freebie, and so for £12 I’d rather get 3 or 4 Barry M polishes if I’m honest

    Like or Dislike: Thumb up 2 Thumb down 0

  2. Carolyn M says:

    I totally agree with you. The design looks cheap and the plastic the nail is inserted is dire. I agree the colour is a lovely hot pink, but it’s nothing groundbreaking. Surely they could have done better, like you say it’s not really showcasing anything particularly well.

    Like or Dislike: Thumb up 1 Thumb down 0

  3. Leah says:

    Thanks Charlotte for having the balls to say things no one else dare! A few years ago I was obsessed with Nails Inc and now I’d much sooner have something by OPI or Models Own. Nails Inc are simply OK, and £11-12 a bottle is too frigging expensive for OK. For £12 a bottle I want stars in my eyes. I’d sooner have 3 or 4 Bazza M polishes for the same price.

    Hope baby bean is treating you OK. x

    Like or Dislike: Thumb up 3 Thumb down 0

Leave a Reply

RANDOM

Barielle Shades Belly Dance NOTD

Yep, it looks different on the nail to how it looks in bottle.  I much prefer it on the nail too! In reality, Barielle Belly …

Yankee Candle celebrates a social media milestone!

A ride on the bullet train, a helicopter ride over the Grand Canyon, and a tour of the ancient city of Petra (whilst whistling the …

Tantalizing tresses courtesy of Gielly Green

Whilst in London last week, I trotted along to Gielly Green, a boutique hair and beauty salon located just off Baker Street hopeful that Shai …

China Glaze - On Safari Collection: Adventure Red-y NOTD

Shade-wise, this is the Dita Von Teese of vampy reds.  It’s not hugely unique or as spellbinding as Ms DvT (oh look, that spells “deep …

If you get one cab in London...

…make sure it’s this one! The Dr. Hauschka Rose Day Dream Cab will be pootling around town right through London Fashion Week and onward until …

Wordless Wednesday

LEILA SAYS HAPPY HUMP DAY!

Red Lipped Readers – Part #14

Leila’s never been much of a runner. While most small children tear around, barely pausing for breath, Leila plods. She’s a plodder… slow and steady …

Talk about it Tuesday!

Um… yay! “Talk about it Tuesday” is a complete excuse for me to ramble.  It’s actually 3.30am and I’m supposed to have gone to bed …

NARS Holiday 2010 Main Collection – Sneak Peek!

Oh HAI gorgeousness! I have more indepth pictures and some swatches of the NARS Holiday 2010 Collection that I shall post up tomorrow, but here’s …

Sensitive Soul? Clinique have A Different Nail Enamel just for you...

… but to be honest, I’m not entirely convinced. You see, Clinique have released (as of last week) a new line of nail polishes with …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

COMMENTS

  • Categories

  • Archives

  • Admin

  • Ads