Neom Luxury Organics Reed Diffuser in Sumptuous

Posted by Lipglossiping On March - 16 - 2013

It’s hard to beat a wonderfully-scented candle.  For one thing, there’s something undeniably romantic about how the gentle glow can make even Quasimodo look like Cara Delevigne.  Fire-safety aside, we all know that beauty brands would sell a truckload more product if beauty halls became wick-powered, but as flourescent lighting proves, there are times when candles just aren’t the most convenient option.

Before you reach for the plug-ins, consider another option.  The humble reed diffuser.

Neom Organic Reed Diffuser in Sumptuous_01

Brands do try and make these diffusers look elegant but the reality is that a reed diffuser is basically a pot of scented oil with a bunch of twigs sticking out of it.  Whilst candles can rightfully get all superior about what a great table centrepiece they make, diffusers are better off putting in their hard work from the sidelines.

Thankfully, the continuous and long-lasting scent that this one from NEOM Luxury Organics delivers to the home is nothing short of wondrous.  Sumptuous is a blend of rose and neroli that is both calming and uplifting, albeit in a more tender way than something like their Invigorate fragrance which slaps you about a bit to get the blood flowing.  Sumptuous on the other hand is all about the caresses and telling you that you’re the most beautiful person in the world.  No, really!  Well, sort of…

Neom Organic Reed Diffuser in Sumptuous_02

My reed diffuser has been doing the rounds since I unpackaged it last week.  A couple of days in the bathroom where it’s far too bloody pretentious to actually light a candle, hidden behind my Mother’s chair when she came over for her Mother’s Day dinner last week (“what’s that lovely smell Charlotte?” / “Oh my flat always smells like this!”), and propped up on the windowsill in the kitchen when I burnt some popcorn.  And if you’ve ever burnt popcorn, you know you need a massive scent-intervention.

If you have pets in the house, small children, or clumsy partners… reed diffusers make a great alternative to the mighty candle.

Neom Organic Reed Diffuser in Sumptuous_03

The NEOM Organic Reed Diffuser is discreet too, I’ve seen some that are around 3ft tall and higher… no-one needs that much scented-twig in the house.  Despite its small-size, this one delivers enough fragrance to scent a small room easily.  Bathrooms and hallways are blissfully filled with the perfume and I’d say that it delivers strong fragrance to just over half of my (average-sized) sitting-room.

Remember also, that the scent is continuous, you can control the strength of the scent simply by adding or reducing the amount of reed sticks in the aroma diffuser.  I no longer have to scramble around for a lighter to light a candle after I’ve buzzed a guest in through the intercom!

As for longevity, well NEOM rates their reed diffusers to last for up to 5 weeks, so you’ll be pleased to hear that you can buy fragrance oil refills for £18.00 each, as opposed to forking out the original price tag for the bottle, fragrance and sticks again.

NEOM’s Organic Reed Diffusers are priced at £35.00 each and available in a choice of eleven different fragrances from www.neomorganics.com

* press sample


This month sees some new additions to the home-scenting range from Jo Malone.  Flanking the ever-popular candles, the British brand have introduced Scent Surround diffusers, room sprays, and limited edition drawer liners and sachets.  Playing nicely on the layering theory when it comes to fragrance, you can now treat your home environment to the same luxuries as you do your skin.

The diffusers and room sprays are available in three iconic Jo Malone fragrances: Red Roses, Lime Basil & Mandarin, and Pomegranate Noir whilst the limited edition items are available in Lime Basil & Mandarin only.

As for the ‘negative’ I mention in the post title… well, take a look at the new packaging for the Home Collection…

Cheekily reversing the traditional Jo Malone style from cream boxes with black ribbon, to black boxes with cream ribbon… talk about double negatives, and we all know what they make?  A positive! *groan*

The idea behind a reed diffuser* is that it will continually fragrance an area of your home for upto 5 months, it’s perfect for families with small children or pets that are liable to knock candles over.  The Red Roses scent smells exactly like the skin perfume, and hasn’t been ‘dumbed down’ into an inferior home scent.

I’d recommend this scent for the more communal areas of your home: the sitting room, hallways and landings would particularly benefit from this delicate fragrance.  I’ve had mine sitting on a shelf in the hallway for almost a month and it still ‘catches’ me with a great first impression everytime I walk through the door.  Shame about the untidiness that greets me visually!

I’m a huge fan of scented sachets, and have friends who laugh at me because I physically get a little bit excited when I’m out shopping and discover one!  I love them because they’re a fairly inexpensive way of creating a sweet-smelling atmosphere!  When Leila was a baby, almost everyone used to comment on how beautiful she always smelled – the secret? yep, delicately-scented sachets scattered amongst her babygros!  They’re also great for putting in foisty suitcases that you’ve dragged down from the loft.  Anyway, I’m completely digressing but I think drawer liners and sachets get a bad rap as a bit of a granny product!

Scent Surround™  Diffusers 165ml £45 / €60
Scent Surround™  Room Sprays 175ml £34 / €45
Limited Edition Scent Surround™ Sachets 3 pieces £20 / €25
Limited Edition Scent Surround™ Drawer Liners 5 pieces £30 / €40

Check out the Jo Malone Home Collection online at www.jomalone.com

* press sample

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