IMATS London 2011 – The Countdown Begins!

Posted by Lipglossiping On December - 15 - 2010

Well, it’s just over a month now until the biggest makeup show in town rolls around again.

IMATS, which is produced by Make-Up Artist Magazine stands for International Makeup Artist Tradeshow.

I attended this year and will be doing so again next month – I thought I’d compose a little post for anyone who’s thinking of attending.

Wanna know what to expect?  Read on…

Primarily and most importantly… IMATS is a trade show for trade professionals, though (with the exception of Sunday morning) it is open to the general makeup-loving public.  If you’re thinking of going and expecting to see all the brands you’re familliar with in Boots, don’t.  It’s not Selfridges beauty hall.

What you can expect to find are some fantastic pro brands such as OCC, Yaby, Kryolan, Ben Nye, Paris Berlin, Hakuhodo, Graftobian… really, it’s a dream for discovering some amazing new products and my shopping list for 2011 is getting dangerously long.

£20 will gain you entry to the exhibit floor and claim any available discounts, £33 will let you hear the speakers discuss their craft and share their tips.

So what about these discounts?  The discounts vary from the unimpressive to the very good.  The average is around 20%, though obviously the exhibitors who offered greater discounts (some around the 40% mark) saw their stalls rammed with customers the entire day.

If you want to see a list of the exhibitors who will be at the show next month, you can check them out on the IMATS website.  If you want more specifics on show day discounts, I suggest getting in contact with the exhibitors directly a little closer to the day.

So apart from the shopping… what else is there?

Some of the exhibitors produce fabulous demonstrations that are total eye-candy to watch!  If you pay the extra to listen to the speakers, you get to benefit from the knowledge that the best in the industry have to share.

The speakers for this years IMATS are listed on the IMATS schedule, do keep checking back as they’re sometimes subject to last minute changes.  One word of advice regarding the speakers… make sure you’re there EARLY.  Last year saw some disappointed show-goers who couldn’t get in to Terry Barber’s class due to the sheer numbers that turned up.

The Make Up Museum which showcases some famous works from the top professionals will be returning this year.  I spent a good 10 minutes being completely grossed out by this little makeup masterpiece from last year’s museum!

The show runs for two consecutive days: Saturday 29th and Sunday 30th January and is held at Alexandra Palace in Wood Green (North London). You can buy your tickets in advance online and you should note that from this Friday (17th December), ticket prices will be going up.  Don’t delay!

[stextbox id=”custom” caption=”Lipglossiping top tips for getting the most out of IMATS London 2011″ ccolor=”ffffff” bcolor=”b0c4de” bgcolor=”dcdcdc” cbgcolor=”b0c4de”]~ Have some pre-conceived idea of the brands and exhibitors you want to check out.

~ Contact the exhibitors in advance to find out if they’ll be stocking the ‘must have’ thing that you’re after.  Don’t contact too early though, many won’t have decided what stock they’ll take/discounts they’ll offer until a few days before.

~ Set a budget, it’s easy to go overboard on the spends!

~ Wear comfortable shoes and lots of layers – I was freezing to begin with but roasting by the end of the day!

~ Arrive early to listen to the keynote speakers.

~ Get your shopping done first before taking the time to relax by checking out the demonstrations and chatting to the exhibitors.

~ Sharpen your elbows… the exhibit floor gets BUSY.

[/stextbox]

Will you be going to IMATS next month?  If you’re planning on attending, hope I’ll see you there!

* all photos used in this post were shot at IMATS London 2010 – you can see more of my photos from the day here and here.


Leave a Reply

RANDOM

Estee Lauder New for Nails, Pure Color Collection

I’m not ashamed to admit that Estee Lauder had me at Hello with the release of Surreal Violet last year and I’ve been keeping a …

Red Lipped Readers - Part Twelve

Is it the wrong time of year to be showcasing and wearing red lips? Perhaps. Do we care? Hell no! 01: Georgia from Georgia:OnMyMind gives …

Paul & Joe Creamy Cheek Powder 01 - Marionette

I couldn’t resist picking up the Paul & Joe Creamy Cheek Powder in 01 – Marionette last week in the ASOS sale… it was down …

Red Lips Day 13 - Revlon Fire & Ice Superlustrous Lipstick

After promising myself that I would attempt the next Red Lip with a bit more complementary colour on my eyes instead of a rudimentary streak …

A Nearly Neopolitan NOTD with Eve Snow London

Ice Cream.  That’s all I’ve been able to think of since painting my nails in these pastel hues from Eve Snow London’s new range of …

Laura Geller Air Whipped Bronzer whips me up the perfect shade!

When your skintone is resolutely adhering to its own fish-belly chic agenda, a girl has no choice but to combat the anaemic look with a …

Urban Decay Summer of Love Woodstock NOTD

This is in proper “I can’t stop looking at how hot my nails are” territory.  A neon pink creme that lends itself fabulously to slightly …

Cargo Plant Love - The Haul

A few weeks ago now, I made a haul from Puresha when they were offering the Cargo Plant Love range at half price.  It’s an …

Swatch Saturday – Smashbox Muse Palette

The Smashbox Muse palette is from the 2009 Spring Collection. 10 positively creamy shades… pastels on top, stronger shades on the bottom. The brush that …

Estee Lauder Extravagant Pearl NOTD

Following the roaring success of Estee Lauder’s previous nail polish release and the fact that I simply couldn’t have anymore love for Surreal Violet than …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads