Monday Musings: The next BIG face… is it worth it?

Posted by Lipglossiping On February - 28 - 2011

Gwen Stefani, Rachel Weisz, Cheryl Cole, Eva Longoria, Scarlett Johansson, Andie MacDowell, Beyonce, Natalie Imbruglia, J-Lo, Gerald Butler, Jane Fonda, Halle Berry, Diane Kruger…

…what do these people have in common?

Let me give you a really subtle clue…

Yep… they’ve all been ‘faces’ for the L’Oreal group and it’s various brand subsidiaries (and there are dozens more!)

The guys at L’Oreal obviously place huge importance on selecting and promoting their celebrity brand ambassadors but I’m curious… what value do YOU place on their endeavours?

Is it MORE relevant nowadays in our celeb-obsessed culture or LESS impactful than it was 20 years ago because we’re so overexposed to these ‘starlets’ anyway?

Do you care and erm… is it “worth it”? *snigger*

15 Responses to “Monday Musings: The next BIG face… is it worth it?”

  1. Lily says:

    I think the only people who are really swayed by celebrity endorsements are naive teens and overly obsessed adults. If I had a choice, it would be working make-up artists and hair dressers – people who really know what they’re talking about! I don’t care about celebs, they’re everywhere and quite frankly I’m sick of the sight of them.

  2. Grace London says:

    Honestly, a lot of the time the celeb is so photoshopped that I can barely recognise them anyway. With Julia Roberts for Lancome, I literally had to study the picture for 5 minutes before I could work out who the hell it was.

    I think it actually has a negative effect on both the brand’s and the personality’s credibility at the lower-priced end of the market. Who believes that Bey dyes her own hair? (Okay, Cheryl Kewl, maybe.)

  3. Catriona says:

    All adverts do is let me know that a product exists, they don’t make me think it’ll be good.

    It’s reading reviews on reliable blogs and places like Makeup Alley that make me want to buy something. Adverts are all so photoshopped now there’s no way of telling how the product works (mascara adverts, I’m looking at you!)

  4. Jade Freedom says:

    I’m not daft enough to get roped into buying something just because of the celebrity face. I don’t pay attention to celebrity culture in the first place, but they really do photoshop them to the point where if you believe that what you’re buying was actually used on that celebrity, you probably deserve to be duped out of a few quid!

    I’d rather have before & after snapshots of non-famous people when buying makeup- but like that’s ever going to happen in our airbrush culture.

  5. Vijaya says:

    I’m definitely not buying from any subsidiary of theirs except The Body Shop, celebrities or no.

  6. Susana says:

    I pay much more attention to bloggers and message boards than celebrity ads… and it can even have an adverse effect, if you can’t stand a particular celebrity and you see her promoting a product, it can make you dislike the product by association.

    I think beauty buyers are becoming more aware of their options and not believing everything they’re told.

  7. Hannah says:

    To me I don’t think I would buy from a brand just because they had a celebrity I liked in their adverts. However saying that it does help to identify brands sometimes from the publicity photographs. Personally advertising does have some effect on me, if the model looks good in their products it will have some sway on me, but the model doesn’t need to be celebrity for that influence.

  8. Debbie says:

    I’m with everyone else – I’d be much more swayed by a positive review by a blogger I read regularly and trust than any celeb endorsement. And as for those mascara ads – save yourselves the trouble guys and just say “its mascara; black gloop you put on your lashes. It is not a miracle in a tube, if your lashes are pants this wont change that. But it will make them blacker.”

  9. Gordita says:

    Same here, I’ve NEVER thought “oh so and so advertises this, I must buy it”. I think we live in an age where celebrity endorsement is so normal that no one cares anymore. It might have had an impact in the past, but now? I’m not bothered. I buy my make-up and skincare products based on blog recommendations, not because so and so claims to wear them! Also, like those hair adverts, I don’t believe for a minute that the celebrities who model the hair dyes actually do their own dyes, I think they pay 300 upwards quids for “carefully-blended hues and tints” blah blah blah.

  10. Cassie says:

    I don’t mind celebrity heading a campaign for a brand since I normally ignore it, but if I consider the issue, I’ve gotta say the whole thing is annoying as hell. There’s so much focus on celebs nowadays that I’m getting rather sick of seeing the similar faces splayed across the media.

    For beauty products, I’d really prefer a supermodel to head the campaign, since it’s their job to take the photos and work the angles. Since when did a celeb become singer, actress, model, designer all rolled into one?

    Give me professional endorsements any day. Other wise, I’ll just ignore the ads and google for trusty blog reviews of any products that grab my attention.

    Cassie x

  11. shanice says:

    i think it’s all a bit silly really haha, i highly doubt anyone believes the celebrities actually use the products they endorse, it’s just an extra bit of income for them! i’d prefer “real” people as the faces of brands but i suppose having celebrity endorsers adds to the brand’s glamour appeal :/

  12. The only celebrity that I get overly excited to see in their ads is Gwen, mainly because she is so much more than “just a celeb.” Not only does she have a wicked sense of style, but she runs her own company and puts out her own designs. How cool is that? I must admit, her promoting the new LoReal Le Rouge lipstick piqued my interest in the product, but as with any beauty item I buy, I researched it before I decided to buy it (and I’m glad I did! It’s a really nice lip stick.)

  13. Timperley says:

    Less impactful because the pictures have been photoshopped and the realife product is a completely different colour from what has been published. Also I can never time it right. The wonder product is either not yet in the shops or I’m too late and there’s an empty display with just the colour that nobady likes left.

  14. Shortiee31 says:

    Doesn’t make the slightest bit of difference! If I like the products, I will buy it..

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